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Research Project Presentation

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  1. 1. Yelp<br />
  2. 2. User Review Website<br />Local Business Search Website<br />Started in 2004<br />Now has 38 million users visiting every month<br />Founder and CEO: Jeremy Stoppelman<br />‘Real people. Real reviews.’<br />Background<br />
  3. 3. Individuals as well as businesses<br />25-34 years old<br />College educated<br />Earn $100K+ yearly<br />No children<br />Browse site during work<br />Caucasian<br />Users<br />
  4. 4. Purpose: To connect people with great local businesses.<br />Write and read reviews<br />Offers social networking features<br />Add friends<br />Groups<br />Events<br />Talk<br />Message others<br />Yelp’s Uses<br />
  5. 5. Gives businesses an advertising channel<br />Businesses can post publicly or privately<br />Insight to customers opinions<br />Give individuals real reviews and opinions<br />Talk to other Yelpers<br />See what your friends think<br />Yelp Provides:<br />
  6. 6. The way that we consume information<br />Adds to our ‘online community’<br />Lawsuits about extortion<br />Security of individuals personal information<br />Small businesses mad about poor reviews – take it out on Yelp<br />User complaints and changes<br />Changing Communication and Problems<br />
  7. 7. Can respond to negative reviews publicly or privately<br />In a timely manner – everything is online<br />Can easily offer compensation for bad experiences<br />Send out status updates<br />Inform public about upcoming events, deals and specials<br />Helps Businesses<br />
  8. 8. Inform students, and non students, about upcoming events<br />Inform about what they have to offer<br />Use Yelps instant personalization to navigate to users in their niche market<br />Easily find those who have participated in non profits in the past<br />Schools and Non-Profits<br />
  9. 9. Yelp is extremely well organized<br />Runs consistently smooth<br />Helps consumers<br />Can be helpful to businesses<br />Easily accessible<br />Social network<br />Personalized<br />Great company and service<br />Conclusion<br />