The model on the front cover of the magazine is showing a "chocolate box smile", one of the four types of facial expressions that Marjorie Ferguson identified as commonly used on British magazine covers from 1980. A chocolate box smile projects a pleasing and natural mood, with smooth facial features that enhance the model's beauty and make her aspirational to female audiences, encouraging them to buy the magazine.

1. M A R J O R I E F E R G U S O N
HOW DID YOU
ATTRACT/ADDRESS YOUR
AUDIENCE?

2. In 1980 Marjorie Ferguson said that there are four types
of facial expressions that are used on the images on the
front covers of British magazines. These are:
• Chocolate box
• Invitational
• Romantic or sexual
• Super-smiler

3. HOW DOES MY MAGAZINE
INCORPORATE THIS?
My magazine incorporates this theory as on the front
cover, I have used an image where the model is
showing a chocolate box smile. The mood projected
from this is pleasing and the facial features are
perfectly natural and smooth. As the facial features
look so natural due to this expression, this adds to the
models beauty which will make the female audience
aspire to her even more, which will make them buy
the magazine.