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One of the main questions to think over with web marketing is whether
you should be using SEO or PPC toget traffic to your...
WHAT IS SEO

- Stands for Search Engine Optimization

- Actions taken to improve visibility of a
website on organic search...
SEO ADVANTAGES AND DISADVANTAGES

PROS

- Cost effective - Improves multiple pages at

- Receive targeted traffic °"°°

, ...
WHAT IS PPC

"  _ - Stands for Pay Per Click

- Advertising that you bid on and is paid
for when a viewer clicks on your
l...
PPC ADVANTAGES AND DISADVANTAGES

PROS

More visible
Set your own budget

Target specific keywords and
regions

CONS

Bidd...
SEO vs. PPC
SEO vs. PPC
SEO vs. PPC
SEO vs. PPC
SEO vs. PPC
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SEO vs. PPC

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In this slide, you'll see what the benefits and downsides of using SEO and PPC as well as learn the perks of using them together.

Published in: Marketing
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SEO vs. PPC

  1. 1. One of the main questions to think over with web marketing is whether you should be using SEO or PPC toget traffic to your website. When it comes down to natural ‘clicks and paid clicks, which one is better for your business? I_n this-_s‘Iide we’ll discuss: A g-. Wh-atiis SEO [“—3(What is PPC -. What is right for your -' Perks of Using SEO and PPC together business
  2. 2. WHAT IS SEO - Stands for Search Engine Optimization - Actions taken to improve visibility of a website on organic search engine pages. - On—page optimization meaning website elements that comprise a webpage, such as HTML code, textual content and images. - Backlinks (links pointing to the site which is being optimized from other relevant websites). - There is no Google document with actions you can take to rank higher.
  3. 3. SEO ADVANTAGES AND DISADVANTAGES PROS - Cost effective - Improves multiple pages at - Receive targeted traffic °"°° , Helps your site build - Increases site usability authority - Brings consistent results that last CONS - Labor intensive - Google algorithms may - Longer wait time for _ _ change, shutting off your traffic results - Extremely competitive
  4. 4. WHAT IS PPC " _ - Stands for Pay Per Click - Advertising that you bid on and is paid for when a viewer clicks on your link/ ad - PPC can be on Google, Facebook, Twitter, etc. an 1. — 5-" . ‘ :2. II
  5. 5. PPC ADVANTAGES AND DISADVANTAGES PROS More visible Set your own budget Target specific keywords and regions CONS Bidding wars can be costly Charges for each click People ignore sponsored ads Faster results than organic search Requires experience to avoid losses There is no guaranteed ROI

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