Shumaker Technology Group Full Digital Strategy                                    Lansing, Michigan
Product Content Central Document Management System
Goal Capture qualified leads by using search engine optimization and Google Adwords to increase sales Short-term strateg...
Target Market- Michigan & Illinois accounting firms restaurants retail construction insurance manufacturing education
Campaign- “Save Trees, Go Paperless!” Landing page for each buyer persona                                        Clear CTA
Google Analytics & Conversion Tracking
Google Adwords Keyword Selection Tool(2) ads per ad group for split testing
Google Adwords Traffic Estimator
Digital Marketing Tools: Social Media & SEO
Summary: Budget & ROI Average customer buying cycle~ 3 months Adwords~ $11/ day Average conversion = $5000Budget Plann...
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Shumaker Technology Group Full Digital Media Strategy Final Presentation

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Shumaker Technology Group Full Digital Media Strategy Final Presentation

  1. 1. Shumaker Technology Group Full Digital Strategy Lansing, Michigan
  2. 2. Product Content Central Document Management System
  3. 3. Goal Capture qualified leads by using search engine optimization and Google Adwords to increase sales Short-term strategy: PPC Long-term strategy: SEO
  4. 4. Target Market- Michigan & Illinois accounting firms restaurants retail construction insurance manufacturing education
  5. 5. Campaign- “Save Trees, Go Paperless!” Landing page for each buyer persona Clear CTA
  6. 6. Google Analytics & Conversion Tracking
  7. 7. Google Adwords Keyword Selection Tool(2) ads per ad group for split testing
  8. 8. Google Adwords Traffic Estimator
  9. 9. Digital Marketing Tools: Social Media & SEO
  10. 10. Summary: Budget & ROI Average customer buying cycle~ 3 months Adwords~ $11/ day Average conversion = $5000Budget Planning, build, implementation, management, paid media (Adwords/Display) the full digital strategy will cost 8 hours X $130/hour + $330 PPC (1 month)= $1370.ROI 1 month PPC  16500+ impressions, 210+ clicks, conversions SEO  First page of Google’s SERP Average conversion yielding $5,000  +ROI 400% !!

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