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96 HOURS - Shop 96 Hours for Black Owned Businesses


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Now Is The Time! Black businesses exponentially increase your brand awareness and sales among Buy Black advocates during the busiest buying season of the year. Discover the BENEFITS of registering now with 96 HOURS aka Shop 96 Hours Buy Black initiative and marathon TV.

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96 HOURS - Shop 96 Hours for Black Owned Businesses

  2. 2. Mission statement: To leverage mobile technology and live streaming to create one central place for the general public to find and support Black owned Businesses via Black Business Directories and Buy Black Movements during the height of the holiday shopping season; thereby, increasing the community’s awareness of and ability to find Black owned businesses while also providing data collection and new audiences for the directories and businesses.
  3. 3. Over 95% of African Americans and 99% of other groups have a hard time finding and identifying a pool and diversity of Black owned businesses. ● throughout the United States there are very few Black owned businesses within Black communities ● Black culture is globally leveraged in business by others outside of the Black community and ● identifying business ownership outside of your community can be hard from a storefront or online. 1965 2008 2010 2015 The problem Veranda Dickens, chairwoman of Seaway Bank, the 3rd largest Black owned Bank founded in 1965, states, “For African-American communities, black support for black-owned businesses is critical to their survival. The mission is still as important today as it was 50 years ago.” Blacks spend less money in black-owned businesses than other racial and ethnic groups spend in their businesses. “Buying black presented multiple challenges, including convenience.” -Maggie Anderson, author of “My Black Year” and creator of The Empowerment Experiment
  4. 4. The solution 96HOURS Buy Black Marathon TV from Black Friday thru Cyber Monday .com
  5. 5. SPONSORED IN PART BY Nubian Tours and Travel, Inc. specializing in heritage & cultural tours Explore the World At least once a year, You should go someplace you've never been
  6. 6. NOW IS THE TIME… The Black Lives Matter movement has invigorated strategic activism among African Americans. The BEED Conference has developed 96 HOURS aka Shop96Hours, a strategy to centralize and grow Black Business Directories, Buy Black Movements and consumer support of Black owned businesses. 96 HOURS, will also make an impactful statement to businesses, politics, and organizations that take our consumerism for granted and do not positively contribute to Black communities. Thriving Black communities positively impact our local, regional, national, and global economies. NOW IS THE TIME 25 Nov 2016 thru 28 Nov 2018
  7. 7. base business & revenue model Nov 25 thru 28, 2016 With a primary focus on growing usage of Black business directories and sales for Black owned businesses by African Americans, BEEDC charges minimal fees and revenue generated is to secure assets and personnel necessary to produce a successful 96 HOURS. DIRECTORIES BLACK BUSINESSES CONSUMERS .org
  8. 8. 1. Increase Visibility Among Purchasing Consumers 2. Showcase your holiday special or sale 3. Implement Mobile Keyword Campaign 4. Generate Foot and/or Online Traffic 5. Generate Leads 6. Make Direct Sales SIX REASONS TO REGISTER NOW
  9. 9. How 96HOURS works BEEDC Provides infrastructure and platform BEEDC provides streaming platform, event and programming infrastructure and toolkit templates for directories and businesses. DIRECTORIES Host 4 HOUR Programming Block: Secure a 15 minute live streamed segment from a participating business directory for only $39.99 per segment. Fee includes strategy toolkit and treatment template. PROMOTION Promotion: BEEDC provides mass online and offline promotion to general public. Businesses may want to contract with a producer for additional one-on-one support in developing treatment and producing its segment for a fee of $25. PRODUCERS
  10. 10. The team Answer the question, “Why are we the ones to solve the problem we identified?” Jacqueline Taylor-Adams Project Lead Co-Producer, Black Economic and Entrepreneurship Development Conference & Expo Jason Moore Faith Moore-McKinney Founder / Co-Producer Black Economic and Entrepreneurship Development Conference & Expo Public Relations John McCartney Television Production Just Some of the Team Players Wina Ween Marketing
  11. 11. The Technology: LIVE STREAM + MOBILE + TV
  12. 12. NOW IS THE TIME Black Owned Businesses Exponentially increase your brand awareness, develop brand advocates, drive traffic, collect leads and make sales. R GE I S T E R N O W @ S h o p 9 6 H o u r
  13. 13. Next Steps... Secure your streaming segment(s) REGISTER NOW at Receive List of Business Directories with Available Timeslots * Choose Time Slot