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96 HOURS Buy Black Initiative for Black Business Directories


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Now Is The Time! The WHY Black business directories, membership organizations, and Buy Black movements are an integral part of and should get involved with 96 HOURS aka Shop 96 Hours Buy Black initiative and marathon TV.

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96 HOURS Buy Black Initiative for Black Business Directories

  2. 2. Mission statement: To leverage mobile technology and live streaming to create one central place for the general public to find and support Black owned Businesses via Black Business Directories and Buy Black Movements during the height of the holiday shopping season; thereby, increasing the community’s awareness of and ability to find Black owned businesses while also providing data collection and new audiences for the directories and businesses.
  3. 3. Over 95% of African Americans and 99% of other groups have a hard time finding and identifying a pool and diversity of Black owned businesses. ● throughout the United States there are very few Black owned businesses within Black communities ● Black culture is globally leveraged in business by others outside of the Black community and ● identifying business ownership outside of your community can be hard from a storefront or online. 1965 2008 2010 2015 The problem Veranda Dickens, chairwoman of Seaway Bank, the 3rd largest Black owned Bank founded in 1965, states, “For African-American communities, black support for black-owned businesses is critical to their survival. The mission is still as important today as it was 50 years ago.” Blacks spend less money in black-owned businesses than other racial and ethnic groups spend in their businesses. “Buying black presented multiple challenges, including convenience.” -Maggie Anderson, author of “My Black Year” and creator of The Empowerment Experiment
  4. 4. The solution 96HOURS Buy Black Marathon TV from Black Friday thru Cyber Monday .com
  5. 5. SPONSORED IN PART BY Nubian Tours and Travel, Inc. specializing in heritage & cultural tours Explore the World At least once a year, You should go someplace you've never been
  6. 6. NOW IS THE TIME… The Black Lives Matter movement has invigorated strategic activism among African Americans. The BEED Conference has developed 96 HOURS aka Shop96Hours, a strategy to centralize and grow Black Business Directories, Buy Black Movements and consumer support of Black owned businesses. 96 HOURS, will also make an impactful statement to businesses, politics, and organizations that take our consumerism for granted and do not positively contribute to Black communities. Thriving Black communities positively impact our local, regional, national, and global economies. NOW IS THE TIME 25 Nov 2016 thru 28 Nov 2018
  7. 7. base business & revenue model Nov 25 thru 28, 2016 With a primary focus on growing usage of Black business directories and sales for Black owned businesses by African Americans, BEEDC charges minimal fees and revenue generated is to secure assets and personnel necessary to produce a successful 96 HOURS. DIRECTORIES BLACK BUSINESSES CONSUMERS
  8. 8. 1. Increase Business Membership 2. Increase Visibility Among Purchasing Consumers 3. Differentiate brand while showcasing benefits of membership 4. Generate Leads 5. Implement Mobile Keyword Campaign 6. Generate Revenue SIX REASONS TO REGISTER NOW
  9. 9. How 96HOURS works BEEDC Provides infrastructure and platform: BEEDC provides streaming platform, event and programming infrastructure and toolkit templates for directories and businesses. DIRECTORIES For $99 Secure one 4 HOUR Programming Block: Fees include strategy toolkit and treatment template. Directories then have 16 fifteen minute segments to offer business members for $29.99 - $39.99 per segment. Potential revenue $639.84 PROMTION Promotion: BEEDC provides mass online and offline promotion to general public. Directories contract with a producer to produce the directory’s programming block, provide guidance for businesses and back-end interface with BEEDC. Fee between $199 -- $250. PRODUCERS
  10. 10. The team Answer the question, “Why are we the ones to solve the problem we identified?” Jacqueline Taylor-Adams Project Lead Co-Producer, Black Economic and Entrepreneurship Development Conference & Expo Jason Moore Faith Moore-McKinney Founder / Co-Producer Black Economic and Entrepreneurship Development Conference & Expo Public Relations John McCartney Television Production Just Some of the Team Players Wina Ween Marketing
  11. 11. The Technology: LIVE STREAM + MOBILE + TV
  12. 12. NOW IS THE TIME Black Business Directories, Organizations, and Buy Black Movements Exponentially increase your business value, consumer and business membership. Plus, share in lead capture and short code drivers. R GE I S T E R N O W @ S h o p 9 6 H o u r
  13. 13. Next Steps... Secure your programming block REGISTER NOW at Receive Available Timeslots Choose Slot Notify Your Business Members