Taykey In The News (2011) 2 “Ad Startup Bets Trends Make Better Targets Than Demographics” “We find the flock so you can be in front of them” “Taykey launches out of stealth mode with $11M VC” “Taykey Targets Social Interests with Ads in Realtime” “Social Ad Startup Taykey Lands $9 Million”
Real-Time Marketing 3 First Mover Advantage Real-Time means more efficient media buys (staying ahead of the competition) Engagement Real-Time means having the ability to act when audiences are most engaged
Trend Targeting 4 Trend Trends s Interests Keywords Personal Info Target Demographic Discovery Trends introduce new topics which lead to new audiences Privacy Personally Identifiable Information (PII) is protected
Taykey Technology 5Taykey monitors activity on over 150 different sources to identify differenttypes of trends on the rise. Taykey then optimizes it’s Facebook campaigns inreal-time based on these findings.
Trend Landscape 6Predictable Trends - Trends you know Unpredictable Trends - Trends you don’twill happen (events, launches) know will happen (breaking news) Micro Trends – Smaller scale trends impactful to a specific audience (local, niche)Implicit Trends - Trends that imply Related Trends - People who are talking(Peru trending due to Bieber Tour) about “X” are also talking about “Y”
How It Works 7 Something happens. e.g. Paula Abdul Taykey discovers the trend in 1 falls off the stage during a show 2 seconds (faster than Twitter!) Red Sox Paula Abdul Harry Potter Labor Day Yankees Dancing With The Stars Taykey buys media to reach audiences who are 3 James Bond interested in Paula Abdul and related trends: X Factor New York London True Blood Steve Jobs