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Cultura de massas .

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Cultura de massas .

  1. 1. Trabalho realizado por :Joana TavaresDisciplina de :HistoriaAno lectivo: 2011/2012
  2. 2.  Nas décadas de 1920 e 1930 começaram os estudos e a avaliação da cultura popular . Os fenômenos marcantes foram o advento do cinema, da rádio, a produção e o consumo em massa. A ascensão do fascismo e o amadurecimento das democracias liberais em alguns países, o facto da cultura tornar-se reproduzida infinitamente, graças ao desenvolvimentos tecnológicos , trouxe problemas consideráveis sobre arte e cultura na sociedade. Os pensadores da cultura de massa não consideram o cinema como arte pois no seu processo de elaboração e exibição.
  3. 3.  A Cultura de massa foi um movimento no qual, grande quantidade de indivíduos distintos iam perdendo a espontaneidade, a capacidade de ação, o uso das palavras para comunicar entre si, passando a comportar-se sem discutir, passivamente, de tal forma que o conjunto resulta numa massa homogeneizada. O indivíduo que integra uma massa não age mais, apenas reage de forma padronizada a estímulos externos. Estas reações são chamadas comportamentos
  4. 4. Como surgiu a cultura de massa ? No começo séc. XX, a cultura tornou-se acessível a vastas camadas da população deixando de estar apenas disponível elite portuguesa surgindo assim a cultura de massas .Os factores que tiveram na origem desta cultura foram : - Alargarmento da -Desenvolvimento das escolaridade a um tecnologias ligadas aos número maior de Aumento dos tempos meiosde comunicação pessoas ; livres ,proporcionado social ; pela redução do horário de trabalho .
  5. 5.  Os meios de informação de grande divulgação(mass-media) foram os pricipais “veiculos”de difusão desta cultura de massas.Deles salientam-se o crescimento da impresa escrita (jornais e revistas) e a divulgação da radio do cinema. As revistas ilustradas, como as de banda desenhada, foram progressivamente aceites por crianças, jovens, e adultos , tornando-se numa das formas de imprensa de maior sucesso.O livro tornou-se cada vez mais popular, com novos generos literários, como o policial, o de aventuras e o chamado romance “cor-de-rosa”, este último muito do agrado do público feminino.A rádio constitui, a partir de 1930, o meio privilegiado para a difusão de noticias, informações bem como dos mais recentes tipos de musica. Mas foi sem dúvida o cinema que, aliando o som e a imagem, alcançou o maior sucesso. Considerando uma autêntica “fabrica de ilusões”, tornou-se um espectaculo de massas e originou uma poderosa indústria , de que o Hollywood, nos EUA, se veio a tornar a capital.Todos estes meios de comunicação tornaram-se importantissimos na formação da opinião publica.(pág56)
  6. 6.  Noção : Cultura comum á maior parte da população, sendo de fácil comprensão e bastante acessivel Meios de difusão dessa cultura : Difusão de desporto (ex: futebol, basebol, atletismo ,ciclismo, automobilismo, boxe); Desenvolvimento dos transportes; Divulgação do telégrafo e do telefone; Difusão da impresa escrita e da rádio ; Difusão do cinema .
  7. 7.  A imprensa nessa época transformou-se com o aparecimento dos jornais de grande tiragemDesportos Entrevistas Publicidade Escandalos Naquela época a impresa fornecida noticias ao publico sobre : Crimes Vidas Actualidade politicasForam surgindo varias obras de romance, aventuras, policias(Agatha Christie ) e da banda desenhada como:-Rato mickey (1928)-Tintin-Tarzan; Superman
  8. 8. Surgiram varios jornais como: “Daily Express” , na Inglaterra “Folha Nova”, em Portugal-Porto “O século” , em Portugal- Lisboa
  9. 9. O primeiro programa surgiu nos E.U.A , nos anos 20.As principais cadeias de rádio foram : EUA- NGC (1926) e CBS (1929) Inglaterra-BBC (1927) Portugal- Radio Clube Português(1928) e a Emissora Nacional (1935)
  10. 10. Nesta altura a grande atracção Foi inventado pelos eram os filmes de irmãos Lumière em 1985 Hollywood Inicialmente os filmesEntre os 1º actores de eram curtos e de curtafilmes mudos destacam-se duraçãoRudolfo Valentino e BusterKeaton e na transiçãosonora Charlie Chaplin Os primeiros oscares surgiram em 1929
  11. 11.  Tambem o desporto , que no séc.XIX era praticado apenas pelas elites, ganhou um numero crescente de pessoas . Assistiu-se a popularização do desporto atraves de varias modalidades como: Basebol Ténis Futebol Atletis mo Boxe
  12. 12.  Os outros meios que tambem contribuiram para esta cultura foram : O teatro Exposições de arte
  13. 13.  http://ialexandria.sites.uol.com.br/textos/israel_textos /morte_e_cultura_de_massa.htm http://www.slideshare.net/MargaridaM/cultura-de- massas-presentation Bibliografia Livro de historia do 9ºano

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