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What is Universal Analytics & How it Can Help Your Business Grow?

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Do you want to know what are the ways you can leverage Universal Analytics to generate great business insights? Do you want to know the exact steps to upgrade your web property to universal analytics?

Universal Analytics is the new operating standard of Google Analytics which offers more control and flexibility in collecting and interpreting data. Since, Universal Analytics will replace Classical Google Analytics (ga.js) it becomes imperative for all of us to learn and start leveraging its powerful features

This 45 Minutes webinar will cover:

* What is Universal Analytics & Features of Universal Analytics
* Difference between Classical Google Analytics & Universal Analytics
* Strategic Impact of Universal Analytics
* Case on Measurement Protocol/ Dimension Widening
* How to Migrate to Universal Analytics

Watch the webinar video - http://www.tatvic.com/webinar/universal-analytics/

Published in: Data & Analytics
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What is Universal Analytics & How it Can Help Your Business Grow?

  1. 1. #excelplugin A GACP and GTMCP company FREE Webinar byAugust 20th, 2014 What is Universal Analytics and How it Can Help Your Business Grow? 1 #tatvicwebinar
  2. 2. #excelplugin A GACP and GTMCP company Our speakers 2 Ravi Pathak Cofounder @Tatvic linkd.in/1n4UDbQ Bhoomika Joshi Implementation Specialist @Tatvic linkd.in/VCiSaf #tatvicwebinar
  3. 3. #excelplugin A GACP and GTMCP company Outline of this webinar 3 What is Universal Analytics Difference between Classic GA and Universal Analytics Universal Analytics Migration Questions & Answers Strategic and Tactical Impact of the change #tatvicwebinar
  4. 4. #excelplugin A GACP and GTMCP company Outline of this webinar 4 What is Universal Analytics Difference between Classic GA and Universal Analytics Universal Analytics Migration Questions & Answers Strategic and Tactical Impact of the change #tatvicwebinar
  5. 5. #excelplugin A GACP and GTMCP company What is Universal Analytics Universal Analytics is the new version of analytics that was launched last year from Google. It introduces a new tracking code, the ability to track a user's behavior among different devices and a new measurement protocol that is able to import data from online and offline devices. 5 #tatvicwebinar
  6. 6. #excelplugin A GACP and GTMCP company Outline of this webinar 6 What is Universal Analytics Difference between Classic GA and Universal Analytics Universal Analytics Migration Questions & Answers Strategic and Tactical Impact of the change #tatvicwebinar
  7. 7. #excelplugin A GACP and GTMCP company Cookies 7 Google Analytics Universal Analytics More than one cookie Only one cookie #tatvicwebinar (utma, utmb, utmv etc) (ga)
  8. 8. #excelplugin A GACP and GTMCP company Sub Domain Tracking 8 www.xyz.com (Top Level Domain) a.xyz.com (Sub Domain) www.xyz.com (Top Level Domain) Code Code www.xyz.com (Top Level Domain) a.xyz.com (Sub Domain) www.xyz.com (Top Level Domain) U N I V E R S A L A N A L Y T I C s #tatvicwebinar
  9. 9. #excelplugin A GACP and GTMCP company Data Import into GA 9 Google Analytics Desktop Mobile Tablet Universal Analytics Desktop Mobile Tablet CRM POS Capture data from online properties Capture data from online and offline properties #tatvicwebinar
  10. 10. #excelplugin A GACP and GTMCP company Session & Campaign Timeout 10 I can set my session duration #tatvicwebinar
  11. 11. #excelplugin A GACP and GTMCP company Why are we here Classic Google Analytics v/s Universal Analytics 11 Google Analytics More than one cookie Capture data from online properties Subdomain tracking needs implementation of codes Session and campaign expiry timeout are predefined Universal Analytics Unique client ID tracking sets a single cookie Capture data from online and offline properties Inbuilt subdomain tracking Session/ campaign expiry timeout can be defined #tatvicwebinar
  12. 12. #excelplugin A GACP and GTMCP company Outline of this webinar 12 What is Universal Analytics Difference between Classic GA and Universal Analytics Universal Analytics Migration Questions & Answers Strategic and Tactical Impact of the change #tatvicwebinar
  13. 13. #excelplugin A GACP and GTMCP company Its Time to Upgrade 13 Source: http://www.koozai.com #tatvicwebinar
  14. 14. #excelplugin A GACP and GTMCP company Steps to Upgrade to UA • Step 1: Transfer Your Property from Classic to Universal Analytics a) Visit the Admin Section b) Select Account c) Select Property You Want to Upgrade d) Click Universal Analytics Upgrade 14 #tatvicwebinar
  15. 15. #excelplugin A GACP and GTMCP company Steps to Upgrade to UA • Step 2: Replace the Classical Code with New Universal Analytics Code 15 #tatvicwebinar
  16. 16. #excelplugin A GACP and GTMCP company Tracking codes to be updated Six Tracking Codes You Need to Change • Event Tracking Code • Ecommerce Tracking Code • Cross Domain Tracking Code • Custom Dimensions/ Metrics Code • Virtual Pageviews Code • Demographic & Interest Tracking Code 16 #tatvicwebinar Check out the Blogpost to learn how to implement these Tracking Codes
  17. 17. #excelplugin A GACP and GTMCP company Outline of this webinar 17 What is Universal Analytics Difference between Classic GA and Universal Analytics Universal Analytics Migration Questions & Answers Strategic and Tactical Impact of the change #tatvicwebinar
  18. 18. #excelplugin A GACP and GTMCP company Strategic Impact 18 UniversalAnalytics Cross Device Measurement Measurement Protocol Dimension Widening Enhanced Ecommerce #tatvicwebinar
  19. 19. #excelplugin A GACP and GTMCP company Cross Device Measurement 19 Classic Google Analytics Universal Analytics Classic GA measurement with Client ID Cross Device Measurement with User ID #tatvicwebinar
  20. 20. #excelplugin A GACP and GTMCP company Measurement Protocol • Tie online to offline behavior • Send data from any source e.g. mobile app, GPS machine, offline store, CRM / ERP system, email • Independent of browser & similar to POST request 20 #tatvicwebinar
  21. 21. #excelplugin A GACP and GTMCP company Dimension Widening 21 #tatvicwebinar
  22. 22. #excelplugin A GACP and GTMCP company Enhanced Ecommerce 22 #tatvicwebinar
  23. 23. #excelplugin A GACP and GTMCP company Outline of this webinar 23 What is Universal Analytics Difference between Classic GA and Universal Analytics Universal Analytics Migration Questions & Answers Strategic and Tactical Impact of the change #tatvicwebinar
  24. 24. #excelplugin A GACP and GTMCP company Tactical Impact • Cross Device Measurement • Dimension Widening – Product Review Score Analysis • Enhanced Ecommerce – Shopping Behavior – Product Performance – Product Brand Analysis – Coupon Analysis 24 #tatvicwebinar
  25. 25. #excelplugin A GACP and GTMCP company Cross Device Measurement 25 #tatvicwebinar
  26. 26. #excelplugin A GACP and GTMCP company Dimension Widening Importing product meta data in Google Analytics using dimension Widening like • Product Color • Product Review Score • Product Size • Product Availability 26 #tatvicwebinar
  27. 27. #excelplugin A GACP and GTMCP company Product review score analysis 27 1 3 4 6 6 0 1 2 3 4 5 6 7 1 2 3 4 5 BuytoDetail(in%) Avg.Product Review Score Relationship between BuyToDetail and Avg. Product Review Score #tatvicwebinar
  28. 28. #excelplugin A GACP and GTMCP company 0 5 10 15 20 25 30 35 0 1 2 3 4 5 6 Profit_Margin Avg. Review Score Review Score Analysis Review Score Analysis 28 Product_a Product_b Product_c #tatvicwebinar Increase in Product B’s Review score Increase in Product B’s BuytoDetail Increase in margin
  29. 29. #excelplugin A GACP and GTMCP company Shopping Behavior 29 #tatvicwebinar
  30. 30. #excelplugin A GACP and GTMCP company Product Performance 30 #tatvicwebinar
  31. 31. #excelplugin A GACP and GTMCP company Brand Performance 31 #tatvicwebinar
  32. 32. #excelplugin A GACP and GTMCP company Coupon Analysis 32 #tatvicwebinar
  33. 33. #excelplugin A GACP and GTMCP company Resources 33 #tatvicwebinar • Ultimate Guide for Upgrading to Universal Analytics - http://bit.ly/1CmUDxs • 3 Use Cases of Dimensions Widening - http://bit.ly/1KSYWT9 • 3 Steps to Get Started with Enhanced Ecommerce & 10 Powerful Reports - http://bit.ly/171mCrp • 11 F.A.Q on Universal Analytics in Google Product Forum (with Solution) - http://bit.ly/171nGeQ • Watch Webinar Video – What is Universal Analytics & How it Can Help Your Business Grow?
  34. 34. #excelplugin A GACP and GTMCP company Next Webinar Webinar: How Online Retailers Can Benefit from Enhanced Ecommerce You will learn: • What is Enhanced Ecommerce and How it Changes the Landscape for Online Retailers • Steps to Implement Enhanced Ecommerce • Insights that can be Generated from Enhanced Ecommerce • Actions you can take from the Enhanced Ecommerce data Watch Now #tatvicwebinar Ravi Pathak Cofounder @Tatvic Mike Kwong Software Engineer at Google Snehal Thakkar Software Engineer at Google
  35. 35. #excelplugin A GACP and GTMCP company 35 Ravi Pathak Twitter: @ravipathak Bhoomika Joshi Twitter: @bhoomikajoshi04 Tweet us @Tatvic or use #tatvicwebinar #tatvicwebinar Thank You!

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