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Webinar: 3 Tactics to Optimize Your Mobile App Tracking

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Mobile App Industry is booming in India. In 2015 alone, India is expected to witness downloads of 9 Billion Apps & 250 million smartphones.

Added to that, recently Myntra and Flipkart - Leading eCommerce companies in India announced that they are going only Mobile App. (No Desktop Website or Mobile Website).

The trend is expected to continue to grow - clearly showing how important Mobile App Industry has become in India.

Through this webinar, we tried to explain how Online Companies in India can better track the interactions of their users with their mobile app. Additionally, we share with them 3 Tactics that will help them take their mobile app analytics tracking to the next level.

Watch the full webinar video here - http://www.tatvic.com/webinar/mobile-app-analytics/

Published in: Data & Analytics
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Webinar: 3 Tactics to Optimize Your Mobile App Tracking

  1. 1. #tatvicwebinar A GACP and GTMCP company 4/28/2015 1 #tatvicwebinar4/28/2015 1 #tatvicwebinar 3 Tactics to Optimize Your Mobile App Tracking April 28th, 2015 FREE Webinar by
  2. 2. #tatvicwebinar A GACP and GTMCP company 4/28/2015 2 #tatvicwebinar4/28/2015 2 #tatvicwebinar Our Speaker Vishal Chawla Technical Account Manager at Tatvic @vishalkchawla Boni Satani (Host) Inbound Marketer at Tatvic @bonirulzz
  3. 3. #tatvicwebinar A GACP and GTMCP company 4/28/2015 3 #tatvicwebinar Outline Getting started with Mobile App Tracking using GA Campaign Tracking Mobile App Uninstallation Tracking Things to Check while Implementing Mobile App Tracking Integrate Google Analytics & Play Store Analytics
  4. 4. #tatvicwebinar A GACP and GTMCP company 4/28/2015 4 #tatvicwebinar Outline Getting started with Mobile App Tracking using GA Campaign Tracking Mobile App Uninstallation Tracking Things to Check while Implementing Mobile App Tracking Integrate Google Analytics & Play Store Analytics
  5. 5. #tatvicwebinar A GACP and GTMCP company 4/28/2015 5 #tatvicwebinar Introduction • India’s Mobile App Industry on the rise – 9 Billion Apps To Be Downloaded In 2015 (src: deloitte) – 250mn smartphones by the end of 2015 (src: next big what) – M-commerce to be a $19 billion industry by 2019 (src: forrester) – Observed 30% Increase in the No. of iOS & Android App downloads src- http://techcrunch.com/2014/10/28/next-wave-app-growth-markets/
  6. 6. #tatvicwebinar A GACP and GTMCP company 4/28/2015 6 #tatvicwebinar Introduction • Indian E-Commerce Giants Going only Mobile – Myntra – Flipkart SRC: times of india
  7. 7. #tatvicwebinar A GACP and GTMCP company 4/28/2015 7 #tatvicwebinar Why do Mobile App Tracking • Analyze the performance of various app downloads campaigns • Track ecommerce data • Goal conversions • Get counters for crucial events through event tracking • User journey across devices • Crash and exception reporting • Track uninstalls
  8. 8. #tatvicwebinar A GACP and GTMCP company 4/28/2015 8 #tatvicwebinar Google Analytics & Mobile App Tracking Two Ways to Implement Google Analytics on Your Mobile App Implementation within App Implementation via Google Tag Manager (GTM)
  9. 9. #tatvicwebinar A GACP and GTMCP company 4/28/2015 9 #tatvicwebinar GA Implementation From Within the App • Step 1: Install native GA library • Step 2: Initialize tracker • Step 3: Fire GA calls. – Screen views – Events – Product impressions – Transactions – Refunds – Checkout steps – Internal Promotions
  10. 10. #tatvicwebinar A GACP and GTMCP company 4/28/2015 10 #tatvicwebinar GA Implementation via GTM • Step 1: Add Google Tag Manager SDK to your Project • Step 2: Add default container file to your Project • Step 3: Initialize GTM instance • Step 4: Get configuration values from the Container • Step 5: Pushing Events and Values to the dataLayer • Step 6: Previewing, Debugging, and Publishing
  11. 11. #tatvicwebinar A GACP and GTMCP company 4/28/2015 11 #tatvicwebinar Benefits of tracking via GTM • Easily managed • Debugging feature • Handle multiple accounts with permissions • Mobile ready • Include other tags Adwords Conversion DoubleClick GA UA Remarketing • Flexible tag firing
  12. 12. #tatvicwebinar A GACP and GTMCP company 4/28/2015 12 #tatvicwebinar Outline Getting started with Mobile App Tracking using GA Campaign Tracking Mobile App Uninstallation Tracking Things to Check while Implementing Mobile App Tracking Integrate Google Analytics & Play Store Analytics
  13. 13. #tatvicwebinar A GACP and GTMCP company 4/28/2015 13 #tatvicwebinar Why Do Campaign Tracking • Analyze performance of Ad campaigns • Analyze performance of Custom campaigns • Measure campaign success across device platforms
  14. 14. #tatvicwebinar A GACP and GTMCP company 4/28/2015 14 #tatvicwebinar How to do Custom Campaign Tracking • Step 1: Add utm parameters for app downloads campaigns using URL builder – e.g. - https://play.google.com/store/apps/details?id=com.example.application&referrer=utm_so urce%3Dnewsletter%26utm_medium%3Demail%26utm_term%3Dshoes%26utm_content %3Dbranded%26utm_campaign%3Dsummer%2520sale • Step 2: Implement campaign parameters listeners in the app • Step 3: Analyze data in Mobile App Sources report
  15. 15. #tatvicwebinar A GACP and GTMCP company 4/28/2015 15 #tatvicwebinar App Source Report
  16. 16. #tatvicwebinar A GACP and GTMCP company 4/28/2015 16 #tatvicwebinar Outline Getting started with Mobile App Tracking using GA Campaign Tracking Mobile App Uninstallation Tracking Things to Check while Implementing Mobile App Tracking ntegrate Google Analytics & Play Store Analytics
  17. 17. #tatvicwebinar A GACP and GTMCP company 4/28/2015 17 #tatvicwebinar Benefits of Uninstall Tracking ● Identify average user lifespan ● Optimize Marketing campaigns expenditure ● Gauge performance of different app versions ● App compatibility across different devices
  18. 18. #tatvicwebinar A GACP and GTMCP company 4/28/2015 18 #tatvicwebinar Tatvic Uninstall Tracking library for Android ● Generate a unique ID for every device ● Send app name, app version and visitor ID on ● First app launch ● Every app launch ● Fixed time interval ● Collect logs on server ● Parse logs ● Analyze logs to identify uninstalls
  19. 19. #tatvicwebinar A GACP and GTMCP company 4/28/2015 19 #tatvicwebinar Dashboard of Mobile App Uninstallation Tracking
  20. 20. #tatvicwebinar A GACP and GTMCP company 4/28/2015 20 #tatvicwebinar Outline Getting started with Mobile App Tracking using GA Campaign Tracking Mobile App Uninstallation Tracking Things to Check while Implementing Mobile App Tracking Integrate Google Analytics & Play Store Analytics
  21. 21. #tatvicwebinar A GACP and GTMCP company 4/28/2015 21 #tatvicwebinar Why to Integrate Google Analytics & Play Store Analytics • Google Play traffic Sources • Views on Google Play • Installs • New users
  22. 22. #tatvicwebinar A GACP and GTMCP company 4/28/2015 22 #tatvicwebinar How to Integrate Google Analytics & Play Store Analytics ● Step 1: Sign In to Google Analytics account ● Step 2: Select a Property from an Account ● Step 3: Click Property Settings
  23. 23. #tatvicwebinar A GACP and GTMCP company 4/28/2015 23 #tatvicwebinar How to Integrate Google Analytics & Play Store Analytics ● Step 4: Under Get Google Play Developer Console data, click the toggle button to On ● Step 5: Select the app that is to be linked ● Step 6: Click Save Note: Same email address should have edit level access in GA as well as user account in Google Play.
  24. 24. #tatvicwebinar A GACP and GTMCP company 4/28/2015 24 #tatvicwebinar Outline Getting started with Mobile App Tracking using GA Campaign Tracking Mobile App Uninstallation Tracking Things to Track while Implementing Mobile App Tracking Integrate Google Analytics & Play Store Analytics
  25. 25. #tatvicwebinar A GACP and GTMCP company 4/28/2015 25 #tatvicwebinar Things to Check while Implementing Mobile App Tracking  Install GTM SDK  Campaign Tracking  Setup Datalayer for Ecommerce  Track custom events  Implement User ID  Implement custom dimensions and metrics  GTM configurations  Uninstall tracking
  26. 26. #tatvicwebinar A GACP and GTMCP company 4/28/2015 26 #tatvicwebinar Q&A Round Watch Full Webinar Video - http://goo.gl/xzaQy5
  27. 27. #tatvicwebinar A GACP and GTMCP company 4/28/2015 27 #tatvicwebinar Vishal Chawla Twitter: @vishalkchawla Boni Satani Twitter: @bonirulzz Thank You!

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