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How Predictive Analytics Can Help Strengthen Your Re-marketing Strategy

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How Predictive Analytics Can Help Strengthen Your Re-marketing Strategy

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Know the benefits and mechanism of Predictive Analytics. Also learn how this framework can help your business to strengthen your Re-marketing Strategies to ensure the best chances of converting your visitors to customers.

Know the benefits and mechanism of Predictive Analytics. Also learn how this framework can help your business to strengthen your Re-marketing Strategies to ensure the best chances of converting your visitors to customers.

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How Predictive Analytics Can Help Strengthen Your Re-marketing Strategy

  1. 1. Tatvic Confidential.Tatvic Confidential.3/16/2017 1 Use of Predictive Analytics for Remarketing
  2. 2. Tatvic Confidential. Yours truly ! Ravi Pathak Co-Founder, Tatvic 10 years, from Log files to Tag management GA, Adobe, Webtrends, Piwik, Coremetrics Chess, Stock trading 3/16/2017 2
  3. 3. Tatvic Confidential.3/16/2017 3 What is Predictive Analytics ? Current Challenges of Remarketing Use Cases for Predictive Analytics for Remarketing Questions & Answers
  4. 4. Tatvic Confidential.3/16/2017 4
  5. 5. Tatvic Confidential. What Next? 3/16/2017 5
  6. 6. Tatvic Confidential. The Analytics Continuum 3/16/2017 6
  7. 7. Tatvic Confidential. What is Predictive Analytics? 3/16/2017 8 Source: Outsell
  8. 8. Tatvic Confidential. How? 3/16/2017 9 Source: Amadeus
  9. 9. Tatvic Confidential.3/16/2017 11 What is Predictive Analytics ? Current Challenges of Remarketing Use Cases for Predictive Analytics for Remarketing Questions & Answers
  10. 10. Tatvic Confidential. Current Remarketing Methods 3/16/2017 12
  11. 11. Tatvic Confidential. Capturing enough WEB data? 3/16/2017 13 Reviews Positive/ Negative Reviews Recency of visit Wishlist/ Cart # Products in Wishlist/ Cart Coupons & Offers Pull/Push Marketing Acquired by pull campaigns Shopping filters Product selection filters Promotional offers & cashbacks Days since last visit
  12. 12. Tatvic Confidential. Capturing enough App data? 3/16/2017 14 IDENTIFY USER’S DEVICE  Device ID (S/N)  MAC ID  Android ID  Advertising ID (Google Play)  GCM ID (Cloud Messaging)  IMSI TOTAL/ AVAILABLE INTERNAL & EXTERNAL SPACE DEVICE LOCATION BATTERY USAGE SMS INBOX NETWORK STATUS (2G/3G/4G/WiFi) APP NAME APP VERSION SINGLE SIM/ DUAL SIM CURRENT STATUS OF DEVICE (MOTION/STATIC) INSTALLED APPS LIST DEVICE ROOTED/ NON- ROOTED
  13. 13. Tatvic Confidential. Remarketing too much? 3/16/2017 15
  14. 14. Tatvic Confidential. Remarketing wrong? 3/16/2017 16 Not interested in buying your product Already bought the product Remarketing to these people! No remarketing here? Will buy if I get the discount Will buy in the next week
  15. 15. Tatvic Confidential. Targeting Efficiency 3/16/2017 17
  16. 16. Tatvic Confidential. More Data but Less Usage 3/16/2017 18
  17. 17. Tatvic Confidential.3/16/2017 19 What is Predictive Analytics ? Current Challenges of Remarketing Use Cases for Predictive Analytics for Remarketing Questions & Answers
  18. 18. Tatvic Confidential. Why use Predictive Analytics? 3/16/2017 20
  19. 19. Tatvic Confidential. Who is the Right Customer? 3/16/2017 21
  20. 20. Tatvic Confidential. Who is the Right Customer? 3/16/2017 22 I will buy tomorrow I want to buy
  21. 21. Tatvic Confidential. Who is the Right Customer? 3/16/2017 23 I will buy tomorrow I want to buy
  22. 22. Tatvic Confidential. So how do we Target? 3/16/2017 24
  23. 23. Tatvic Confidential. Likely to buy a particular product catgeory, say menswear Likely to fill up your “Contact Us” form Likely to read news articles from particular section say Auto section only Likely to transact more than twice on your site Likely to share your blog content on social media Possible Audience type
  24. 24. Tatvic Confidential. An E-commerce firm ran PredictQ campaign for 2 weeks and the results looked like this: 170% Higher ROI 70% Hike in Conversions 35% Reduced Ad Cost ROI Transactions AdCost 1.46 1.25 0.79 0.54 0.75 1.21 %ComparisononCampaignMetrics PredictQ Campaign Other Campaigns Impact of Predictive Analytics
  25. 25. Tatvic Confidential. Implementation Process 3/16/2017 27
  26. 26. Tatvic Confidential.3/16/2017 28 What is Predictive Analytics ? Current Challenges of Remarketing Use Cases for Predictive Analytics for Remarketing Questions & Answers
  27. 27. Tatvic Confidential.3/16/2017 29 Facebook/Tatvic.Inc @Tatvic For any of your unanswered queries or for more information, please feel free to reach us marketing@tatvic.com +91- 79-40304952

Editor's Notes

  • Thank you for having me here. Generally, This is the only time people applaud during my presentations so I am very happy to be here in front of you again. I know the title sounds outrageous but I am here to make a case & discuss this with the elite audience rather. Moreover, if there is any academia in the audience, I would definitely want to connect and talk a bit more in detail about this subject.

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