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Everything You Need to Know about Google Tag Manager (GTM) V2

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The new interface of GTM is designed to make working with Google Tag Manager easier and more intuitive. However, there are few changes that users need to be aware of before migrating to V2.

In this webinar, Phil Pearce (Senior Web Analyst, GA Top Contributor, PPC Guru and Excel Ninja), will tell you everything you need to know about the Version 2 of Google Tag Manager.

You’ll learn:
* What's New in GTM V2
* Difference between GTM V1 & V2
* Walkthrough of new GTM interface
* How to Upgrade to GTM V2 (Including a Quick Checklist)
* Mistakes to Avoid While Upgrading to GTM V2

... plus, much more!

Watch the Webinar Video - http://www.tatvic.com/webinar/google-tag-manager-v2/

Published in: Data & Analytics
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Everything You Need to Know about Google Tag Manager (GTM) V2

  1. 1. #tatvicwebinar A GACP and GTMCP company 2/18/2015 1 #tatvicwebinar2/18/2015 1 #tatvicwebinar Everything You Need to Know about Google Tag Manager (GTM) V2 Feb 18th, 2015 FREE Webinar by
  2. 2. #tatvicwebinar A GACP and GTMCP company 2/18/2015 2 #tatvicwebinar2/18/2015 2 #tatvicwebinar Our Speakers Phil Pearce Senior Web Analyst, GA Top Contributor & GTM specialist @philpearce Bhoomika Joshi (Host) Implementation Specialist (Tatvic) @ bhoomikajoshi04
  3. 3. #tatvicwebinar A GACP and GTMCP company 2/18/2015 3 #tatvicwebinar About Phil Pearce Web Analytics Exchange mentor 750 GA questions answered Tracking protection group Welcome Phil Pearce Google Analytics Expert and GTM specialist www.linkedin.com/in/philpearce
  4. 4. #tatvicwebinar A GACP and GTMCP company 2/18/2015 4 #tatvicwebinar Outline 1. Difference between GTM V1 & V2 2. Walkthrough of new GTM V2 interface & triggers 3. How to upgrade & upgrade checklist 4. Mistakes to avoid when upgrading 5. Questions
  5. 5. #tatvicwebinar A GACP and GTMCP company 2/18/2015 5 #tatvicwebinar 1. Difference between GTM V1 & V2
  6. 6. #tatvicwebinar A GACP and GTMCP company 2/18/2015 6 #tatvicwebinar Difference between GTM V1 & V2 • Names have changed • New features • Auto-event tag workflow
  7. 7. #tatvicwebinar A GACP and GTMCP company 2/18/2015 7 #tatvicwebinar Difference between GTM V1 & V2 Macros Variables • Runtime Values Rules Triggers • Conditions Tags • HTML code that added to pages Names • Macros = Variables • Rules = Triggers
  8. 8. #tatvicwebinar A GACP and GTMCP company 2/18/2015 8 #tatvicwebinar Difference between GTM V1 & V2 New features • {{Container ID}} macro • Element ID`s split into Form ID`s & Click ID`s
  9. 9. #tatvicwebinar A GACP and GTMCP company 2/18/2015 9 #tatvicwebinar Difference between GTM V1 & V2 • Custom Defaults for Variables now possible .
  10. 10. #tatvicwebinar A GACP and GTMCP company 2/18/2015 10 #tatvicwebinar Difference between GTM V1 & V2 Auto-event tag workflow • Now very different & hopefully simpler
  11. 11. #tatvicwebinar A GACP and GTMCP company 2/18/2015 11 #tatvicwebinar What has not changed • DataLayer, code snippet and number of Template tags have not changed It is just the User Interface is different
  12. 12. #tatvicwebinar A GACP and GTMCP company 2/18/2015 12 #tatvicwebinar Custom HTML is unchanged
  13. 13. #tatvicwebinar A GACP and GTMCP company 2/18/2015 13 #tatvicwebinar 2. Walkthrough of new GTM V2 interface & triggers
  14. 14. #tatvicwebinar A GACP and GTMCP company 2/18/2015 14 #tatvicwebinar Walkthrough of new GTM V2 interface & triggers Walkthrough of new GTM V2 interface & variables
  15. 15. #tatvicwebinar A GACP and GTMCP company 2/18/2015 15 #tatvicwebinar I am just going to open up old UI to... -Show summary -Variables Walkthrough of new GTM V2 interface & triggers Example container: Login: coolgtmstuff@gmail.com Password: philrulesgtm3 bootstrap - OLD UI [JSON file] bit.ly/oldgtm bootstrap - NEW UI [JSON file] bit.ly/newgtmv2
  16. 16. #tatvicwebinar A GACP and GTMCP company 2/18/2015 16 #tatvicwebinar Create New Click listener trigger example... Walkthrough of new GTM V2 interface & triggers
  17. 17. #tatvicwebinar A GACP and GTMCP company 2/18/2015 17 #tatvicwebinar Walkthrough of new GTM V2 interface & triggers New Triggers workflow
  18. 18. #tatvicwebinar A GACP and GTMCP company 2/18/2015 18 #tatvicwebinar Walkthrough of new GTM V2 interface & triggers Walkthrough of new GTM V2 interface & triggers
  19. 19. #tatvicwebinar A GACP and GTMCP company 2/18/2015 19 #tatvicwebinar Trigger position now easier to set
  20. 20. #tatvicwebinar A GACP and GTMCP company 2/18/2015 20 #tatvicwebinar Outline 3. How to manually upgrade
  21. 21. #tatvicwebinar A GACP and GTMCP company 2/18/2015 21 #tatvicwebinar Live example of a manual migration using http://enhancedecommerce.appspot.com/
  22. 22. #tatvicwebinar A GACP and GTMCP company 2/18/2015 22 #tatvicwebinar Outline 4. Mistakes to avoid when upgrading
  23. 23. #tatvicwebinar A GACP and GTMCP company 2/18/2015 23 #tatvicwebinar Mistakes to avoid when upgrading 1. Variable name typos 2. Double Triggers 3. Change All pages or Global Blocking rules 4. Export to a new V1 account, and press migrated to test the auto-migrations. 5. Using a QA environment or injected GTM browser tests 6. Do basic GTM training to reduce errors
  24. 24. #tatvicwebinar A GACP and GTMCP company 2/18/2015 24 #tatvicwebinar And... Be careful of the “one click” to publish button ;) Mistakes to avoid when upgrading
  25. 25. #tatvicwebinar A GACP and GTMCP company 2/18/2015 25 #tatvicwebinar Planning GTM
  26. 26. #tatvicwebinar A GACP and GTMCP company 2/18/2015 26 #tatvicwebinar • Watch this Webinar Video - http://bit.ly/1AqKnUc • Learn more about GTM by downloading this Exclusive GTM Dev guide: bit.ly/gtmdevguide2 • GTM Training You Tube Playlist - http://bit.ly/gtm-training- playlist • How a dataLayer can help SEO - bit.ly/seodatalayer2 • Join GTM community on Google+ to stay updated: bit.ly/gtmcommunity More GTM Resources
  27. 27. #tatvicwebinar A GACP and GTMCP company 2/18/2015 27 #tatvicwebinar Phil Pearce Twitter: @philpearce Thank You!
  28. 28. #tatvicwebinar A GACP and GTMCP company 2/18/2015 28 #tatvicwebinar Upcoming Webinar How to Use Google Analytics to Drive SEO Benefit? When: 31st March, 2015 – 9 AM PT/ 12 PM ET You’ll learn: • Why use Organic Search Sources Feature of Universal Analytics? • How to Improve the data quality by detecting Spam Referrals & Bots • How to use 404 Reports to Detect Lost Link Opportunities • Reporting & Analyzing Google Panda Register - http://bit.ly/1AbQLQp Alexander Holl (CEO at 121WATT) Guest Speaker

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