Service Outline Person Folksonomy Recommendation Most RT/Like/SBM Blog Posts Most Watched & Forked Repo Reputations etc. Friend Fellow Alumni Online Self-branding Find Talented People Co- worker Mentor ・・・ You
Marketing Strategy Basic Plan Premium Plan Product Price Promotion ・ Visualize Social Social Capital - Person folksonomy on Facebook - LinkedIn Recommendation - Famous blog/tumblr/twitter posts ・ Invitation to closed meet-up ・ More Effective Self-branding - Designed templates - Blog parts ・ Finding Talented People - Tag search & bundle messaging ・ Invitation to closed premium meet-up ・ Free ・ $5/Month ・ Involve Opinion Leaders at SF ・ Tech/SNS Geeks ⇒ Mass ・ Buzz Promotion through Folksonomy - Tag +3 friends for registration - SNS post when tagging & tagged - Need to tag to be tagged ・ Induce from Basic Plan Users Competitor Customer ・ Socially active people all over the world (150M est. = 750M FB Users × 20%) - Active users of Facebook/LinkedIn/Twitter/Tumblr/Blog etc. - Interested in establishing self-brand online - Attending & holding meet-up events frequently through SNS Place FeaturesServices Zerply Connect.me RESUME360 Person Folksonomy △ (Opened) ○ (Closed) ○ (Closed) LinkedIn Recommendation × × ○ Famous Blog Posts △ (Account Only) △ (Account Only) ○ Famous Tumblr Posts △ (Account Only) △ (Account Only) ○ Famous Twitter Posts △ (Account Only) △ (Account Only) ○ Finding Talented People ○ (free) ○ (free) ○ (premium)
Winning Story “ SCOUTER” The world of “DRAGON BALL” is waiting just around the corner. RESUME360 + AR + Facial Recognition Technology = “SCOUTER” for the 21 st century. It will revolutionize physical meet-up event & future human interaction. Viral Loop In order to create new resume, you need to tag +3 of your friends. To activate the tags on you & to ask for being tagged, mutual tagging is needed. Tagging & tagged activities will be posted on your Facebook news feeds. Because of your need for approval, it will spread like infection. 1 st Target=GEEKs in SF The first target is enthusiasts of Tech & SNS & Start-ups in San Francisco. Involve opinion leaders of their community (ex. Famous bloggers, tech medias, VCs, angels, evangelists, engineers etc.) as promoters and they will be the first spark. Database=Competence Once the user get a certain amount of tags, the switching-cost rises drastically. Cloning is easy, but catching up is difficult. Dominating the innovator & early adapter market in the first 3 months is the Key Success Factor. Social Capital Infrastructure Because of the rise of SNS, the concept of “Social Capital” is becoming more and more important. Invisible & obscure “” trust network in the current physical community will be visualized in the near future by RESUME360. We are leading the next social infrastructure for the 21 st century.
Execution ＆ Economics Salary $3,000 Server $5,000 @Tokyo Official Launch $90M/Year ＝ 750M （ *1 ） × 10%(*2) × 2%(*3) × $10/Month × 12Months *1: Approximate number of Facebook users *2: Target rate of RESUME360/Facebook users (ref. FarmVille/Facebook users: 15%) *3: Target rate of Premium/Basic users (ref. average of Premium/Basic users of Facebook App: 2%) 40M 20M 60M 4M 2M $7.5M $0.1M $3M Total Users （ Users ） （ $ ） @Tokyo Engineer×1 Designer×1 Engineer×1 Designer×1 CEO×1 @San Francisco Engineer×3 Designer×1 Promoters×10 CEO×1 2011/9 2011/12 2012/12 2012/3 2012/6 2012/9 6M Closed β Launch Salary $3,000 Server $50 Salary $30,000 Office $1,000 Server $50,000 Salary $100,000 Office $5,000 Server $100,000 Salary $50,000 Office $3,000 Server $75,000 IPO Exit