2020 Analytics Happiness and Attitudes Report (Trailer)

The AHA Report
A report exploring the overall outlook on data
and digital transformation across the globe.
A N A LYT I CS
H A PPI N E S S
A N D
AT T I TU D E S
R E P O RT
2020

2020 AHA Report 2
Across the globe, people want to do
more with data. When they do, the
magic happens. When they can’t,
they’re sad and frustrated.
Survey says:
Analytics are

2020 AHA Report 3
surveyed
we

3,028 business and data
analysts, data scientists,
and leaders

2020 AHA Report 4
countries in Europe,
the Middle East, Africa,
and Asia Pacific.
digitally-
advanced
Across six
of the most
51.1657° N, 10.4515° E
46.2276° N, 2.2137° E
23.4241° N, 53.8478° E
55.3781° N, -3.4360° E
1.3521° N, 103.8198° E
36.2048° N, 138.2529° E

2020 AHA Report 5
But what wave are they riding?
Each country or region
is riding the wave of

2020 AHA Report 6
transformation
data-
driven
Some respondents
are living a

2020 AHA Report 7
transformation
While others are leading
a technology or

So, who’s journey is the most
apt in succeeding in a digital
transformation?
Want to see just a slice of this report?
Check out results by country:
France
46.2276° N, 2.2137° E
Germany
51.1657° N, 10.4515° E
UAE
23.4241° N, 53.8478° E
UK
55.3781° N, -3.4360° E
Singapore
1.3521° N, 103.8198° E
Japan
36.2048° N, 138.2529° E
2020 AHA Report 8
The answer:
and none.all

The Benefits of Embracing Analytics
Personal Benefits
Biggest Data Challenges
Analytics Journey
Top Data Skills
The Reality of Data
Key Challenges
Top Tech Enablers
Biggest Game Changers
Conclusion
0 1
02
03
04
05
06
07
08
09
10
2020 AHA Report 9
Different countries are
focusing on different paths
to get to the same place.
Let’s
Look

2020 AHA Report 10
B E N E F I T S O F
E M B R AC I N G
A N A LYT I CS
01

2020 AHA Report / Benefits of Embracing Analytics 11
Here’s what we
know: Analytics is
showing up in a

But what does that look like for
people who are doing their jobs
every day across countries?
Respondents reported these
top three benefits after
embracing analytics.

Ability to create savings and efficiencies for
my department/organisation
Contribution toward changing the culture
of the company with data-based evidence
Empowerment to solve harder problems
France
46.2276° N, 2.2137° E

Enabled a better focus on strategic aims by
identifying key information in data
Gained better insight into customers,
partners, clients, students, etc.
Empowerment to solve harder problems
Germany
51.1657° N, 10.4515° E

Improved work/life balance
Improved employee satisfaction
Increased productivity
UAE
23.4241° N, 53.8478° E

Gained better insight into customers,
partners, clients, students, etc.
Ability to create savings and efficiencies
for my department/organisation
UK
55.3781° N, -3.4360° E

Provided more value to deliver deeper insights
Gained better insight into customers, partners,
clients, students, etc.
Singapore
1.3521° N, 103.8198° E

Enabled a better focus on strategic aims by
identifying key information in data
Gained better insight and empowerment to
solve harder problems
Japan
36.2048° N, 138.2529° E

deeper
into their data, which is
all about delivering more
precise and relevant results
From the results, we learned that
respondents in France and Germany
are feeling empowered to

After all, descriptive analysis may
describe the past, but it’s not the
crystal ball into the future.
The shared empowerment among France
and Germany is aligned with Gartner’s
recommendations, too.
Gartner advocates developing
a comprehensive analytic environment
that spans from traditional descriptive
reporting (answering “What happened?”)
to prescriptive analytics (answering
“What should we do next?”).
What
happened?
Descriptive
Analytics
Why did it
happen?
Diagnostic
Analytics
What will
happen?
Predictive
Analytics
How can we
make it happen?
Prescriptive
Analytics
DIFFICULTY
VALUE
H I N D S I G H T
I N F O R M AT I O N O PT I M I Z AT I O N
I N S I G H T F O R E S I G H T

Meanwhile, respondents in the
UK, UAE, Singapore, and Japan
all cited an increase in
as a top benefit of
embracing analytics.
productivi

This comes as no surprise as a recent survey
by global market intelligence firm IDC
indicates that data discovery is important at
most companies — as many as half the survey
respondents say data is:
hard to
locate
and unreli@bl#

In fact, here’s what one data
professional had to say:
In other words, respondents using self-
service analytics are spending less time
chasing data down and more time using it
to create business-changing insights.
Thanks to matured, tested, and ever-improving
self-service tools available to data workers
today, we are in the golden age of data
democratization.
Nick Haylund, Director, Tessellation

2020 AHA Report 24
PE R S O N A L
B E N E F I T S O F
E M B R AC I N G
A N A LYT I CS
02

What we also know is that benefits
surpass organizational wins alone.
Turns out, it can be a
sweet
deal
2020 AHA Report / Personal Benefits of Embracing Analytics 25
Here are the top three ways people
were recognized professionally as a
result of embracing analytics.
for your personal career, too.

Increased or additional responsibilities
Received a promotion or pay increase
Recognised as a problem solver/data disruptor
France
46.2276° N, 2.2137° E

Became a mentor/trainer
Recognised as someone who is helping drive
toward establishing a data-driven culture
Germany
51.1657° N, 10.4515° E

Received an industry or external award
Received an internal award
UAE
23.4241° N, 53.8478° E

Received a promotion or pay increase
UK
55.3781° N, -3.4360° E

Recognised as someone who is helping drive
toward establishing a data-driven culture
Singapore
1.3521° N, 103.8198° E

Received a team to manage
Japan
36.2048° N, 138.2529° E

data science
and analytics
Across all six regions,
those who embraced
expanded the scope of
their roles.
2020 AHA Report

332020 AHA Report / Personal Benefits of Embracing Analytics
Analysts have four
major responsibilities,
but often get
prepping process and thus
are unable to carve out
time for the more strategic
aspects of the job function.

Here’s what bringing the
full career of an analyst into
fruition might look like:
342020 AHA Report / Personal Benefits of Embracing Analytics
In order to get those questions answered, you need to find and then
prepare the right data across disparate systems throughout, and even
outside, the business before joining it all together for analysis.
Wrangle
massive
data sets
01

Partner with
stakeholders
across the
business
02
You interact with stakeholders and teams across the company to
find out their needs and formulate a vision for how to use data to
help them meet their goals.

Hunt for
meaningful
patterns and
insights
Once you have clean data, it’s time to uncover any
patterns hidden within it and use the insights you
glean to formulate recommendations.
03

Report on
findings
and results
If an analyst has a lightbulb moment but doesn’t share it with the
business, did it happen at all? It’s not enough to uncover data gems;
you also need to communicate them.
This includes interpreting data relationships and succinctly
presenting findings, often using dashboards and data visualizations
to help. If you’re really good, you’ll take findings a step further and
give actionable recommendations on next steps.
04

and the chance to meet new people
in your organization. Respondents in
France and the UK even reported a
promotion or pay increase.
Talk about career

Despite these significant
wins, there are still
challenges to opening
After all...

Professionaly trained data scientists are in short
supply, yet the pressure for workers at every level
in the organization to make faster, better, more
informed decisions is accelerating.
Alan Jacobson, Chief Data and Analytics Officer at Alteryx

2020 AHA Report 41
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fill out the form below.

2020 Analytics Happiness and Attitudes Report (Trailer)

2020 Analytics Happiness and Attitudes Report (Trailer)

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