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2020 Analytics Happiness and Attitudes Report (Trailer)

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2020 Analytics Happiness and Attitudes Report (Trailer)

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Download the Analytics Happiness and Attitudes (Aha!) Report to discover where each country placed themselves on the road to digital transformation.

We surveyed 3,028 business and data analysts, data scientists, and leaders across six of the most digitally-advanced countries in Europe, the Middle East, Africa, and the Asia Pacific.

They shared their overall mood towards data science and analytics, including their wins and losses—even their hopes and dreams in 2020.

Download the Analytics Happiness and Attitudes (Aha!) Report to discover where each country placed themselves on the road to digital transformation.

We surveyed 3,028 business and data analysts, data scientists, and leaders across six of the most digitally-advanced countries in Europe, the Middle East, Africa, and the Asia Pacific.

They shared their overall mood towards data science and analytics, including their wins and losses—even their hopes and dreams in 2020.

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2020 Analytics Happiness and Attitudes Report (Trailer)

  1. 1. The AHA Report A report exploring the overall outlook on data and digital transformation across the globe. A N A LYT I CS H A PPI N E S S A N D AT T I TU D E S R E P O RT 2020
  2. 2. 2020 AHA Report 2 Across the globe, people want to do more with data. When they do, the magic happens. When they can’t, they’re sad and frustrated. Survey says: Analytics are
  3. 3. 2020 AHA Report 3 surveyed we 3,028 business and data analysts, data scientists, and leaders
  4. 4. 2020 AHA Report 4 countries in Europe, the Middle East, Africa, and Asia Pacific. digitally- advanced Across six of the most 51.1657° N, 10.4515° E 46.2276° N, 2.2137° E 23.4241° N, 53.8478° E 55.3781° N, -3.4360° E 1.3521° N, 103.8198° E 36.2048° N, 138.2529° E
  5. 5. 2020 AHA Report 5 But what wave are they riding? Each country or region is riding the wave of
  6. 6. 2020 AHA Report 6 transformation data- driven Some respondents are living a
  7. 7. 2020 AHA Report 7 transformation While others are leading a technology or
  8. 8. So, who’s journey is the most apt in succeeding in a digital transformation? Want to see just a slice of this report? Check out results by country: France 46.2276° N, 2.2137° E Germany 51.1657° N, 10.4515° E UAE 23.4241° N, 53.8478° E UK 55.3781° N, -3.4360° E Singapore 1.3521° N, 103.8198° E Japan 36.2048° N, 138.2529° E 2020 AHA Report 8 The answer: and none.all
  9. 9. The Benefits of Embracing Analytics Personal Benefits Biggest Data Challenges Analytics Journey Top Data Skills The Reality of Data Key Challenges Top Tech Enablers Biggest Game Changers Conclusion 0 1 02 03 04 05 06 07 08 09 10 2020 AHA Report 9 Different countries are focusing on different paths to get to the same place. Let’s Look
  10. 10. 2020 AHA Report 10 B E N E F I T S O F E M B R AC I N G A N A LYT I CS 01
  11. 11. 2020 AHA Report / Benefits of Embracing Analytics 11 Here’s what we know: Analytics is showing up in a
  12. 12. 2020 AHA Report / Benefits of Embracing Analytics 12 But what does that look like for people who are doing their jobs every day across countries? Respondents reported these top three benefits after embracing analytics.
  13. 13. 2020 AHA Report / Benefits of Embracing Analytics 13 Ability to create savings and efficiencies for my department/organisation Contribution toward changing the culture of the company with data-based evidence Empowerment to solve harder problems France 46.2276° N, 2.2137° E
  14. 14. 2020 AHA Report / Benefits of Embracing Analytics 14 Enabled a better focus on strategic aims by identifying key information in data Gained better insight into customers, partners, clients, students, etc. Empowerment to solve harder problems Germany 51.1657° N, 10.4515° E
  15. 15. 2020 AHA Report / Benefits of Embracing Analytics 15 Improved work/life balance Improved employee satisfaction Increased productivity UAE 23.4241° N, 53.8478° E
  16. 16. 2020 AHA Report / Benefits of Embracing Analytics 16 Gained better insight into customers, partners, clients, students, etc. Increased productivity Ability to create savings and efficiencies for my department/organisation UK 55.3781° N, -3.4360° E
  17. 17. 2020 AHA Report / Benefits of Embracing Analytics 17 Increased productivity Provided more value to deliver deeper insights Gained better insight into customers, partners, clients, students, etc. Singapore 1.3521° N, 103.8198° E
  18. 18. 2020 AHA Report / Benefits of Embracing Analytics 18 Increased productivity Enabled a better focus on strategic aims by identifying key information in data Gained better insight and empowerment to solve harder problems Japan 36.2048° N, 138.2529° E
  19. 19. 2020 AHA Report / Benefits of Embracing Analytics 19 deeper into their data, which is all about delivering more precise and relevant results From the results, we learned that respondents in France and Germany are feeling empowered to
  20. 20. 2020 AHA Report / Benefits of Embracing Analytics 20 After all, descriptive analysis may describe the past, but it’s not the crystal ball into the future. The shared empowerment among France and Germany is aligned with Gartner’s recommendations, too. Gartner advocates developing a comprehensive analytic environment that spans from traditional descriptive reporting (answering “What happened?”) to prescriptive analytics (answering “What should we do next?”). What happened? Descriptive Analytics Why did it happen? Diagnostic Analytics What will happen? Predictive Analytics How can we make it happen? Prescriptive Analytics DIFFICULTY VALUE H I N D S I G H T I N F O R M AT I O N O PT I M I Z AT I O N I N S I G H T F O R E S I G H T
  21. 21. 2020 AHA Report / Benefits of Embracing Analytics 21 Meanwhile, respondents in the UK, UAE, Singapore, and Japan all cited an increase in as a top benefit of embracing analytics. productivi
  22. 22. 2020 AHA Report / Benefits of Embracing Analytics 22 This comes as no surprise as a recent survey by global market intelligence firm IDC indicates that data discovery is important at most companies — as many as half the survey respondents say data is: hard to locate and unreli@bl#
  23. 23. 2020 AHA Report / Benefits of Embracing Analytics 23 In fact, here’s what one data professional had to say: In other words, respondents using self- service analytics are spending less time chasing data down and more time using it to create business-changing insights. Thanks to matured, tested, and ever-improving self-service tools available to data workers today, we are in the golden age of data democratization. Nick Haylund, Director, Tessellation
  24. 24. 2020 AHA Report 24 PE R S O N A L B E N E F I T S O F E M B R AC I N G A N A LYT I CS 02
  25. 25. What we also know is that benefits surpass organizational wins alone. Turns out, it can be a sweet deal 2020 AHA Report / Personal Benefits of Embracing Analytics 25 Here are the top three ways people were recognized professionally as a result of embracing analytics. for your personal career, too.
  26. 26. 2020 AHA Report / Personal Benefits of Embracing Analytics 26 Increased or additional responsibilities Received a promotion or pay increase Recognised as a problem solver/data disruptor France 46.2276° N, 2.2137° E
  27. 27. 2020 AHA Report / Personal Benefits of Embracing Analytics 27 Increased or additional responsibilities Became a mentor/trainer Recognised as someone who is helping drive toward establishing a data-driven culture Germany 51.1657° N, 10.4515° E
  28. 28. 2020 AHA Report / Personal Benefits of Embracing Analytics 28 Received an industry or external award Increased or additional responsibilities Received an internal award UAE 23.4241° N, 53.8478° E
  29. 29. 2020 AHA Report / Personal Benefits of Embracing Analytics 29 Increased or additional responsibilities Received a promotion or pay increase Recognised as a problem solver/data disruptor UK 55.3781° N, -3.4360° E
  30. 30. 2020 AHA Report / Personal Benefits of Embracing Analytics 30 Increased or additional responsibilities Recognised as someone who is helping drive toward establishing a data-driven culture Recognised as a problem solver/data disruptor Singapore 1.3521° N, 103.8198° E
  31. 31. 2020 AHA Report / Personal Benefits of Embracing Analytics 31 Received a team to manage Increased or additional responsibilities Recognised as a problem solver/data disruptor Japan 36.2048° N, 138.2529° E
  32. 32. 2020 AHA Report / Personal Benefits of Embracing Analytics 32 data science and analytics Across all six regions, those who embraced expanded the scope of their roles. 2020 AHA Report
  33. 33. 332020 AHA Report / Personal Benefits of Embracing Analytics Analysts have four major responsibilities, but often get prepping process and thus are unable to carve out time for the more strategic aspects of the job function.
  34. 34. Here’s what bringing the full career of an analyst into fruition might look like: 342020 AHA Report / Personal Benefits of Embracing Analytics In order to get those questions answered, you need to find and then prepare the right data across disparate systems throughout, and even outside, the business before joining it all together for analysis. Wrangle massive data sets 01
  35. 35. 2020 AHA Report / Personal Benefits of Embracing Analytics 352020 Partner with stakeholders across the business 02 You interact with stakeholders and teams across the company to find out their needs and formulate a vision for how to use data to help them meet their goals.
  36. 36. 2020 AHA Report / Personal Benefits of Embracing Analytics 36 Hunt for meaningful patterns and insights Once you have clean data, it’s time to uncover any patterns hidden within it and use the insights you glean to formulate recommendations. 03
  37. 37. 2020 AHA Report / Personal Benefits of Embracing Analytics 37 Report on findings and results If an analyst has a lightbulb moment but doesn’t share it with the business, did it happen at all? It’s not enough to uncover data gems; you also need to communicate them. This includes interpreting data relationships and succinctly presenting findings, often using dashboards and data visualizations to help. If you’re really good, you’ll take findings a step further and give actionable recommendations on next steps. 04
  38. 38. 2020 AHA Report / Personal Benefits of Embracing Analytics 38 and the chance to meet new people in your organization. Respondents in France and the UK even reported a promotion or pay increase. Talk about career
  39. 39. 2020 AHA Report / Personal Benefits of Embracing Analytics 39 Despite these significant wins, there are still challenges to opening After all...
  40. 40. Professionaly trained data scientists are in short supply, yet the pressure for workers at every level in the organization to make faster, better, more informed decisions is accelerating. Alan Jacobson, Chief Data and Analytics Officer at Alteryx 2020 AHA Report / Personal Benefits of Embracing Analytics 40
  41. 41. 2020 AHA Report 41 You are only seeing partial results of this report. To access the full report, fill out the form below.

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