Google’s 2016 Fashion Report. Analyzing search trends and clothing items in this season’s search demand, through Google’s 2016 Fashion Report, relating it to Zara. Brands are informed in real-time, it's influencing in it's digital strategy, product planning and forecast.

1. What’s
trending?
Fashion trends by Google Data
Tatiana Carrero

2. Zara.com/UK

3. Military Chic
Bomber jacket
Biker Jeans
Ripped Jeans
Rising
trends
trends that have shown
sudden growth in recent
months, but perhaps won’t
continue).
Celebrities influencing us to wear Military Chic in Uk
RANKED BY VOLUME OF SEARCHES

4. Searches for the jackets grew 297% in the UK compared to last year.
Bomber jacket
+159% +293%+298%
+153%
+280%
+324%
+341%
+322%
+263%
+3317%
TOP COLOURSTOP PATTERNS
+3465%
+942%
+876%
+614%
+495%
+473%
+391%
embroideredrose
+5370%
camo patches printed patternedfloralflower
SEARCH INTEREST BY CITYSEARCH INTEREST BY REGION

5. Biker jeans
Rippedjeans
RANKED BY VOLUME OF SEARCHES

6. Celebrities influencing us to wear free- spirited in Uk
off-shoulder top
cold shoulder top
off- shoulder dress
kimono dress
Free-Spirited
Seasonal
Risers
Trends come back
even stronger
RANKED BY VOLUME OF SEARCHES

7. Ready-to-Go
jumpsuit
romper
playsuit
two piece dress
RANKED BY VOLUME OF SEARCHES
SEARCH INTEREST BY REGION
dress
tops
shirt
blouse
sweater
jumpsuit
boho
women
crop
evening
casual
long sleeve
evening
midi
tunic
Keywords
TOP ASSOCIATIONS