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Advertising

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Advertising

  1. 1. Instructed on: 11-Nov-2011 | Session: #02   By: Tasneem Hatem Topic Code: MRV-02-2012 All Copy Rights Saved to the 7 th Students’ Conference on Communication and Information Based in the Faculty of Computers and Information Cairo University – Egypt 2011/ 2012 www.scci-cu.com
  2. 2. ADVERTISING By: Tasneem Hatem
  3. 3. What Is ADVERTISING ??
  4. 4. Advertising is bringing a product or service to the attention of potential and current customers
  5. 5. Disclaimer,, Advertising can neversucceed in selling something which the public will not accept!
  6. 6. WHY ADVERTISE ??
  7. 7. Reach Newtomers
  8. 8. Continuity
  9. 9. Remain With Shoppers through the buyingProcess
  10. 10. Your Competition is Advertising
  11. 11. Because it Pays Off Over a Long Period
  12. 12. Generate Store Traffic
  13. 13. Make more sales
  14. 14. Keep a Healthy Positive Image
  15. 15. Maintain Employee Morale
  16. 16. Types of ADVERTISING
  17. 17. Print Advertising
  18. 18. Outdoor Advertising
  19. 19. Broadcast Advertising
  20. 20. Covert Advertising
  21. 21. Public Service Advertising
  22. 22. Surrogate Advertising
  23. 23. Celebrity Advertising
  24. 24. Steps of Creating Advertisements
  25. 25. Identify Information
  26. 26. Brainstorm idea
  27. 27. Sketch ideas
  28. 28. Proof. Make Corrections
  29. 29. Prepare final copy
  30. 30. ARE YOU READYYY ?!!

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