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SCU.EDU
Santa Clara University is implementing new parking
technology to help its commuter students and
enlisting an AI startup along the way.
From the Silicon Valley Business Journal:
https://www.bizjournals.com/sanjose/news/2017/08/16/santa-clara-university-vimoc-parking-
smart-campus.html
Santa Clara University partners with local
AI startup to ease parking, commuting
woes
! SUBSCRIBER CONTENT: Aug 16, 2017, 6:56am PDT Updated: Aug 16, 2017, 7:23am PDT
Santa Clara University has partnered with Silicon Valley
artificial intelligence companies to tackle a problem that's been
vexing students, faculty and teachers alike: Parking and
transportation.
The "smart campus" initiative will start in the university's
parking garage and use Internet of Things and AI technology.
After conducting a small beta test on one floor of its parking
garage with tech from Vimoc Technologies, a Mountain View-
based startup that provides AI-based applications and sensors,
the university is increasing the number of sensors and cameras
throughout the facility.
It is also placing an LED parking screen with indicators in the garage and implementing crosswalk
technology. It will eventually add license plate recognition technology as well.
“For people who come to this area or work or live in this area, it’s become much more difficult for
them to try to get here,” said Millie Kenney, director of parking and transportation at Santa Clara
University. "The transportation issue in this area is so impacted that anything that we can do to
alleviate that we will do.”
In a crosswalk system at the facility, sensors can read when a pedestrian is approaching the
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crosswalk and signals lights to oncoming vehicles.
“I was looking for a system that would be passive but would alert drivers to see folks in that
crosswalk,” Kenney said.
The university, which had 9,000 students enrolled last year, will also track and display spaces for
handicap drivers and electric vehicle spaces. It is exploring ways to suggest carpooling apps to
students.
As Bay Area traffic has increased 84 percent in the last decade — the San Jose metro is now the
ranked the fifth most-congested area in the nation— so has the impact on students and staff.
“We live in a very impacted location — housing is expensive, traffic is crazy, and people move out
further, so if we can find solutions to get people here in a better and more relaxed way, then that’s
helpful,” Kenney said. “That’s going to be attractive and valuable to a student and likely with talent.”
She wouldn’t disclose how much money the new tech is costing the private Jesuit university.
Vimoc’s president and CMO, Ali Sebt, said the company's services range from $15,000 for the
simplest system to $100,000 for a variety of technologies.
“It affects higher-end universities because they want to provide the ultimate user experience or
educational experience,” he said.
Vimoc is also being used in smart parking structures in Redwood City as a part of its “smart cities”
initiatives.
Cover story: Can San Jose and Palo Alto lead the way for smart cities?
The school and company are also partnering to implement license plate recognition technology,
which will use sensors and data for “virtual permitting.”
It will immediately be able to notify attendants whether the driver is permitted to park in a certain
area. “Right now, we issue thousands of plastic hang tags and we want to do away with that," Kenney
said. "It will make it easier for the patrons because they won’t have to keep track of that and its less
waste.”
She said the university's efforts will be able to integrate with any potential smart city efforts by the
city of Santa Clara. “That has to be part of the infrastructure of what we’re doing so that, if that does
happen, we’re ready.”
It's not the first time the university has explored transportation alternatives.
Last year, the Mission campus became testing grounds for an autonomous shuttle system in the form
of unmanned golf carts created by Sunnyvale startup Auro Robotics.
Many of Santa Clara University's students also work or have other commitments and about half are in
graduate programs. That can further complicate parking issues as students come and go, Kenney
said. “That student who is already short on time is driving around in circles and that impacts them a
great deal," she said.
Earlier this year, Silicon Valley philanthropists John and Susan Sobrato made a $100 million donation
to the university— the largest gift ever to the school — to build a 300,000-square-foot STEM facility.
In June, the school received an additional $30 million grant for the facility from The Thomas and
Dorothy Leavey Foundation of Los Angeles.
Join the conversation: Follow @SVbizjournal on Twitter, "Like" us on Facebook and sign up for our
free email newsletters.
Jennifer Elias
Technology Reporter
Silicon Valley Business Journal

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Santa clara university adds artificial intelligence tech from vimoc technologies to ease commuting, parking stress silicon valley business journal

  • 1. SCU.EDU Santa Clara University is implementing new parking technology to help its commuter students and enlisting an AI startup along the way. From the Silicon Valley Business Journal: https://www.bizjournals.com/sanjose/news/2017/08/16/santa-clara-university-vimoc-parking- smart-campus.html Santa Clara University partners with local AI startup to ease parking, commuting woes ! SUBSCRIBER CONTENT: Aug 16, 2017, 6:56am PDT Updated: Aug 16, 2017, 7:23am PDT Santa Clara University has partnered with Silicon Valley artificial intelligence companies to tackle a problem that's been vexing students, faculty and teachers alike: Parking and transportation. The "smart campus" initiative will start in the university's parking garage and use Internet of Things and AI technology. After conducting a small beta test on one floor of its parking garage with tech from Vimoc Technologies, a Mountain View- based startup that provides AI-based applications and sensors, the university is increasing the number of sensors and cameras throughout the facility. It is also placing an LED parking screen with indicators in the garage and implementing crosswalk technology. It will eventually add license plate recognition technology as well. “For people who come to this area or work or live in this area, it’s become much more difficult for them to try to get here,” said Millie Kenney, director of parking and transportation at Santa Clara University. "The transportation issue in this area is so impacted that anything that we can do to alleviate that we will do.” In a crosswalk system at the facility, sensors can read when a pedestrian is approaching the FOR THE EXCLUSIVE USE OF RTC@OCIGLOBAL.COM 2017's Silicon Valley Structures Award winners announced " SELECT A CITY # INDUSTRIES & TOPICS $% NEWS LISTS & AWARDS PEOPLE & COMPANIES EVENTS MORE… WELCOME Your Account #
  • 2. crosswalk and signals lights to oncoming vehicles. “I was looking for a system that would be passive but would alert drivers to see folks in that crosswalk,” Kenney said. The university, which had 9,000 students enrolled last year, will also track and display spaces for handicap drivers and electric vehicle spaces. It is exploring ways to suggest carpooling apps to students. As Bay Area traffic has increased 84 percent in the last decade — the San Jose metro is now the ranked the fifth most-congested area in the nation— so has the impact on students and staff. “We live in a very impacted location — housing is expensive, traffic is crazy, and people move out further, so if we can find solutions to get people here in a better and more relaxed way, then that’s helpful,” Kenney said. “That’s going to be attractive and valuable to a student and likely with talent.” She wouldn’t disclose how much money the new tech is costing the private Jesuit university. Vimoc’s president and CMO, Ali Sebt, said the company's services range from $15,000 for the simplest system to $100,000 for a variety of technologies. “It affects higher-end universities because they want to provide the ultimate user experience or educational experience,” he said. Vimoc is also being used in smart parking structures in Redwood City as a part of its “smart cities” initiatives. Cover story: Can San Jose and Palo Alto lead the way for smart cities? The school and company are also partnering to implement license plate recognition technology, which will use sensors and data for “virtual permitting.” It will immediately be able to notify attendants whether the driver is permitted to park in a certain area. “Right now, we issue thousands of plastic hang tags and we want to do away with that," Kenney said. "It will make it easier for the patrons because they won’t have to keep track of that and its less waste.” She said the university's efforts will be able to integrate with any potential smart city efforts by the city of Santa Clara. “That has to be part of the infrastructure of what we’re doing so that, if that does happen, we’re ready.” It's not the first time the university has explored transportation alternatives. Last year, the Mission campus became testing grounds for an autonomous shuttle system in the form of unmanned golf carts created by Sunnyvale startup Auro Robotics. Many of Santa Clara University's students also work or have other commitments and about half are in graduate programs. That can further complicate parking issues as students come and go, Kenney said. “That student who is already short on time is driving around in circles and that impacts them a
  • 3. great deal," she said. Earlier this year, Silicon Valley philanthropists John and Susan Sobrato made a $100 million donation to the university— the largest gift ever to the school — to build a 300,000-square-foot STEM facility. In June, the school received an additional $30 million grant for the facility from The Thomas and Dorothy Leavey Foundation of Los Angeles. Join the conversation: Follow @SVbizjournal on Twitter, "Like" us on Facebook and sign up for our free email newsletters. Jennifer Elias Technology Reporter Silicon Valley Business Journal