The 4 commitments
clean R and D
* The Philips Company was founded in 1891 by Gerard
* The company started the production of carbon
lamps and other electro-technical products in 1892
* In the 1920s, the company started to manufacture
other products, such as vacuum tubes.
* In the 1930s Philips shifted much of its production
outside the Netherland to avoid the import
ABOUT THE MARKET
Operates in Healthcare, Lighting and Consumer Lifestyle segment
people focused healthcare. Learning what it is like to be a
patient, as well as understanding the complexities facing the care giversHealthcare simplified.
E.g. ECG Management, Cardiographs, Stress Testing
Lighting - Light-inspired experiences, End -user – driven and energyefficient solutions.
E.g. LED Light, 3D TV
Consumer Lifestyle - Experience in touch with the social and
emotional needs of the customers in their homes.
E.g. Hair straighteners, Sonicare Toothbrushes
The Consumer Lifestyle and Healthcare Strategy is the chosen strategic
direction for the Philips business and is based on the human truth that people
seek to achieve well-being by addressing a combination of both wellness and
1873 First steps taken toward creation of Toshiba.
1891 Growth , disaster and reconstruction.
1932 integrated electrical equipment manufacturer formed
from heavy electrical Machinery and small electrical equipment.
1940 Major government supplier during the war; exports to
south east Asia begin In postwar period.
1984 Name changed to Toshiba; in-house company system
promotes swifter Decision-making.
Since 2000 Creating world’s No. 1 products and services to
Prevail amid global competition and become an even stronger
CREATIVE GROWTH AND INNOVATIONS
Creatively Seeking Value Creation
• Pursuing Productivity Improvement
Developing Diverse, Creative Talent
• Moving Forward with CSR
Products & Services
Commitment to the
• “Passionate, Curious, Resourceful, Accountable, Teamwork, Committed, Open, Energizing, Always With Unyielding
• 'We bring good things to life'
• “Improving People’s lives through meaningful innovation” Philips has been founded on innovation, with the goal
to improve the quality of life.
• With global trends and challenges in mind this mission has been chosen as Philips’s strategic direction.
• The demand for affordable healthcare, the energy efficiency imperative and people’s desire for personal wellbeing are key examples of these trends and challenges, and are closely connected to the three businesses Philips
operates in. This mission is supported by the vision Philips has on the future. They strive to make the world
healthier and more sustainable through innovation, with as goal to improve the lives of 3 billion people a year by
• “To be a world-class high volume IC assembly and test centre flexible to market changes through advanced
manufacturing, committed teams and continuous improvement
• MISSION OF TOSHIBA
• With the manufacturing sector as our field of specialization, we will provide IT services for all product
types, including mass-produced assembled products made to order and individual products .We provide analysis
and simulation services for product design. We provide IT services for all personnel, accounting, and financial
operations, which are the foundation of business activity.
VISION OF TOSHIBA
• We seek for the valued company, which creates new markets with innovative products and is robust and agile to
the rapid changes in the economic environment.
• For industrial camera field, we sustain continuous growth by maintaining one of the highest position in the
industry and diversifying extensive products, including medical. We carry out global activity in the marketplace
through cooperation and competition with international enterprises in every field.
It started its operations in Fairfield, Connecticut U.S
• And now world wide.
Amsterdam, Netherlands it was started in
• Now it serves world wide
Started in Tokyo, Japan
• now expanded to the whole world
• more people oriented because of the
leader, more specialists than generalists
• Boundary less organization because it is highly
adaptive and flexible structure
• line organisation because every manager
TOSHIBA exercise a direct authority over his subordinate.
GE'S ORGANIZATIONAL PLATFORM FOR INNOVATION
Capability 1: Create Marketing Innovation Internally
Capability 2: Integrate Collaboratively Within GE
Capability 3: Collaborate with the Customer
Capability 4: Collaborate with Entrepreneurs
Global introduction of the organizational
Philips researcher will research local and global trends in the
different sectors as well as user testing.
The main goals for Philips research are to generate many
invention disclosures which can be transformed into patent
This to make sure all locations of Philips research work
together to a common goal. The organization structure of
Philips research consists of two different parts;
Research Divisions and Research programs plus Supporting
DIVISIONS AND DEPARTMENTS:
Division Managers execute line
management on a number of Research
Departments and Lab.
There are 10-15 Research Departments
and around 30 researchers each.
Research Department Heads report to a
Division Managers and Department
Heads are responsible for allocating the
right competencies, capacity and
infrastructure for project execution.
• All the teams assign a
particular job to do.
• Annually all Philips research
programs define and redefine
their proposition in process-0
in close cooperation with the
Process-0 will be explained
more in the section “research
STRATEGIES OF GE
new product and service
Growth from emerging
economies to drive growth its
industrial businesses in 2013.
STRATEGIES OF PHILIPS
A set of initiatives was launched by
the top management called as
Philips launched a company
wide restructuring program
called “TOWARDS ONE PHILIPS”
to foster greater cooperation
among its various divisions.
STRATEGIES OF TOSHIBA
Reforming life style businesses –
transforming from consumer
goods to B and B
Reorganizing to accelerate the
New concept innovation
FUTURE STRATEGIES OF GE
Improved collaboration between all parties in
the value chain.
To making real headway towards the
government’s target of improving 3 million lives
The demand for personalised learning is not
adequately supported by current technology or
practices- should be improvised.
Toshiba Group aims to become an even stronger global
contender by unleashing the powers of imagination to
anticipate, ahead of others, and capitalize on the coming
trends in the world business environment.
Toshiba continue to place primary importance on pressing
forward with CSR management and working to contribute to
the future of a sustainable planet Earth as one of the world's
foremost ecology-friendly companies.
Toshiba Group in such a challenging global business
environment are focused on the transforming of our business
structure and the restructuring of our businesses to assure
that we have a steady, strong, and highly profitable business
GE is the market leader
Diversified business portfolio
Strong research & development (R&D)
A number of acquisitions made in the previous
Strong management & culture in terms of
people, systems, technology and measures
Strong brand equity
Strongest company in the market before
Diversity of Toshiba
Expanding Pc market
Advanced technological capabilities
GE is the 4th largest producer of air and
Weak revenue growth of industrial
Underperforming in Asian markets.
GE energy segment is under performing.
Generates more than half of its profits
from GE capital
Long term debt
Lack of advertisement
Weaker Distribution network than Competition
The inability to get product to market first
Almost Dutch-only corporate level
Focus on Corporate Social Responsibility
Invasion of China market
Aviation industry growth
Increasing global exploration and production
Servicing and regeneration of commercial airplanes around the world
customer services initiative
Growing global semiconductor
Government regulations and Green Push
Increasing industrialization of developing countries
higher demand for (sustainable and energy saving) lightning
Senior management – weak performance by GE has put doubts
on Jeff Immelts ability to be the next Jack Welch.
Intense competition in the industry.
Recession in majority companies.
Exposure to financial markets.
Government regulation on environmental concerns
World economic slowdown in the US and Eurozone, two of the
most important markets
Exchange rate fluctuations
Lower cost competitors or imports