MySchool.uaeducational social network Started launching in Ukraine in September 2012 There are more than 100 000 users Weekly increment composes 10-20 000 users
Problems which we are solving• Hard-working parents• No dialog between parents, teachers and children• Juvenile delinquency• No control over childrens profiles in the open social networks• Computerization of education is an inevitable processMySchool.ua can be compared with Dnevnik.ru, but we are much better• In the nearest future in the majority of the countries of the world all of educational business-processes will be implemented through the Internet• Nowadays in the educational system there are ten different ways of pupils’ control like sms, online-library, check-in & check-out system control, school schedules etc.
What is MySchool.ua?Briefly:MySchool.ua is like Dnevnik.ru in Russia.We are a bit different, somewhat worse, somewhat better. But all together weare the same.We are a very young system. But about ten schools joined us after they haveapplied the Ukrainian version of Dnevnik.ruIn detail:MySchool.ua is an Internet site on the cloud. It is created for managing educational processes and for all theparticipants of educational processes. It is made for pupils and their parents, teachers, school government andprincipals.MySchool.ua is being developed since the end of 2010. About $500K has been invested.There are more than 300 functional web-pages. About 10% of them have standard social network functionality.In the main functionality and in the key points we are ahead of Dnevnik.ruSecret sauce:Yes, we have a secret recipeWe have a few potent know-how, which are very critical for conquering our competitors.Important thing is that there’s no chance for copying these know-how, at least in Ukraine.
Competitorsfunctionalitycomparisonwww.isuo.com.uaOur research (August 2012)Based on competitors web-sites and othersystem users’ interviewsMySchool.ua is in the right columnShodennik.ua (Ukrainian localization ofDnevnik.ru) is in the middle columnRepresentative of Shodennik.ua disagreed tothis table, but he wasn’t able to demonstrateany arguments in realitySo this research is based on the our users’access into their system and their currentusers interviews
Ukrainian market valueThere are 14 000 000 potential users of MySchool.ua in UkraineWe are very interested in foreign markets. There are about10 our competitors In Ukraine Schools 19 900 Teachers 509 000 Pupils 4 290 000 Parents ~ 4 000 000 Grandparents, cousins, uncles and other relatives ~ 3 000 000 High schools 845 Students 626 500 Kindergartens 16 078 Children before 7 years old ~ 3 500 000 Their parents ~ 2 000 000Source:http://osvita.ua/school/news/28288/ http://dt.ua/SOCIETY/scho_pochim_statistika_i_yakist_nashogo_zhittya-107441.html
Functionality of MySchool.uaThe key features are:• School schedule, grade - book;• Check-in and check-out for each pupil in the school;• Progress of doing home-works and tests by scholars. Teacher can check the results immediately after the tasks are done.• Reports for the school director and for the educational managers like the chief of region department or district department• BookStore (like AppStore, but only for online education content)• Multimedia online library• SMS-service• Tutor searching service• Managing for the school library• Using motivation through different competitions
Where is the money?The key point is the auditory return to the site 6043 UAH (~ $750 ) per 1000 users/monthevery day. How it should be monetized we will 25 30 5find out/oversee 200 200 100 400 1500Nowadays we get• More than 10 suppositions as for Profit features• Games are not includedWe have 3 main Profit sources: 2333 1250 – One of them is confirmed by us – One of them is confirmed by disappearing competitors – One of them is confirmed by Russian market
How is social networks capitalization counted?Different methods but everything concerns each user Users Company Income One user (*without bots) capitalization User/month capitalization Facebook 900 000 000* $46 mln $0,24 $50 LinkedIn 161 000 000 $12,8 $0,39 (2011) $69 (2012) mln(2012) Vkonkakte (2011) 75 000 000* $2 mln $0,26 $26 (2011) Odnoklassniki 135 000 000 $0,19 $30-40 MySchool 14 000 000 (?) $140-$420 $0,23 (?) $10-$30 mlnExpected Profit of MySchool.ua is $0,35 per user/month (out of our tоp 10 services)Our proven income (~ $ 0,35) is comparable with social networks such as Odnoklassniki and Vk.So, MySchool.ua capitalization can be calculated by the same method: 14 mln. Users X $30 for each = $ 420 000 000 mln.
Project capitalizationIn general average capitalization in social networks is30$ per user.The prediction is from 4 till 14 millions users in Ukraine Our expected capitalization is from 4,0 mln. x $30 = $ 120 000 000 till 4 mln. users * $30 = $ 420 000 000
Investments necessityAt this moment about $500 000 has been investedFor current round we are looking for $600 000Investments are required for:1. Accelerate functional development ($240 000 for programmer salaries per one year)2. System launching ($120 000 for business trips, exhibitions, etc.)3. Foreign markets expansion ($180 000 for business trips, exhibitions, marketing.)4. Others ($50 000)For the next round (in the 2nd half of 2013) we will need $2 000 000 - $5 000 000
Contacts:Yaroslav Maxymovych–project founder, investorPh.D., 16 years’ experience in the IT-technologiesMore than 10 investments in the mobile andWEB-based projectshttp://ua.linkedin.com/pub/yaroslav-maxymovych/9/869/967Lviv, Ukrainemobile: +38(096) 359 99 99tel: +38(032) 244 44 99e-mail: email@example.com: Yaroslav.maxymovychMySchool.ua team consists of 12 people
Other projects invested:WEB PROJECTS :MySchool.ua - free social network for school. Searching investment for Stage A, and partnershipfor launching at worldwide.Banner.ua - advertising networkKartinka.net - advertising over pictures on the web-siteHotelsBooking.com.ua - booking in UkraineMOBILE PROJECTS:WithMyFriends.org - Check-in on the moving vehicles, such as train.QRTaxi.com.ua - One-click order the taxi by smartphone.OTHER, LOCAL PROJECTS:Oceni.ua - price comparisonBezGmo.ua, BezGmo.ru – on-line food storeStranaPrizov.ru - advertising platform, daily/weekly prizes for "Like".