At BrightonSEO in Spetmber 2015, I spoke about Facebook Advertising Custom Audiences. Take a look at my presentation for strategies for using Custom Audiences and a few tips for getting the most out of them.
BrightonSEO - Tara West - Facebook Custom Audiences - September 2015
The Crown Jewel of
Tara West | @Tara_Dee_West
#BrightonSEO | September 2015
On the 27th of August 2015, one billion people
logged into Facebook in a single day.
That’s 1 in 7 people on Earth.
Get people to
claim an offer
It’s not just about page likes anymore!
There are now ten different Facebook
You can target people based on almost
anything, from what TV shows they like, to
where they are going on holiday!
The real crown jewel of all Facebook ad
targeting is Custom Audiences.
“Custom Audiences let you reach customers
you already know with ads on Facebook.
You can upload a list of email addresses or
phone numbers of at least 20 people and we'll
deliver your ad to those people if they're on
Facebook. You can also build audiences from
the people that visit your website or
from people who use your mobile app.”
What are Facebook Custom Audiences?
Why are Facebook Custom Audiences so
Set them up
your FB ad
or .txt file
A pixel is
or .txt file
How do Custom Audiences work?
PPC traffic on
Use Custom Audiences to reach Facebook
users with highly relevant purchase intent.
traffic that is
exposed to FB
Enhance your email marketing messages.
Show an ad to
take them to
Show them an
ad with the
Did they open