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Media Literacy Rx Drug Abuse


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A presentation on prescription drugs and how it's abuse is glamorized through use of Media.

Published in: Data & Analytics
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Media Literacy Rx Drug Abuse

  1. 1. By     Taos  Alive  
  2. 2. Every  day,  we  are  bombarded  with   information  and  images  from  a  wide  variety  of   media,  including:      
  3. 3. Age  of  Information  &  Misinformation  
  4. 4. Media  and  Us   When faulty information motivates a decision that affects our health, the consequences can be far more serious
  5. 5. 1.  Who paid for this media message? Why? 2.  Who is the “target audience”? What words, images or sounds suggest this? 3.  What is the text (story) of the message? 4.  What is the subtext (hidden message)? 5.  What lifestyles, values and points of view are represented? 6.  What part of the story is not being told? Deconstructing Media
  6. 6. Deconstruct  This!  
  7. 7.   Disclaimers  in  TV  commercials  :   Why?     Do  you  think  disclaimers  tell  you   all  the  side  effects?     Does  the  doctor?   TV  commercials  
  8. 8. Superfluous  
  9. 9. Know  Somebody  Like  This?  
  10. 10. Teen  Marketing   Rx drugs advertised to teens on the web : Insomnia ED Acne
  11. 11. What  I  heard  about  prescription  drugs  (pills)       About  RX  (prescription  drugs)  
  12. 12. What  I  know  first-­‐hand       About  RX  (prescription  drugs)  
  13. 13. America  constitutes  5%  of  the  worlds  population  and  we  use   80%  of  the  opioid  supply  Manchikanti L, Singh A. Therapeutic Opioids: A Ten-Year Perspective on the Complexities and Complications of the Escalating Use, Abuse, and Nonmedical Use of Opioids. Pain Physician. 2008; 11. S63-S88.
  14. 14. Why  is  this  so?     A  Community  In  Pain  
  15. 15. What  is  prescription  (Rx)  Drug  Abuse?   Prescription  drug  abuse  is  when  someone  takes  a   medication  inappropriately,  such  as:     • Without  a  prescription   • In  a  way  other  than  as  prescribed   • For  the  “high”  elicited    
  16. 16. Commonly  Abused  Rx  Drugs   Opioids—Usually  prescribed  to     treat  pain       Stimulants—Most  often  prescribed  to  treat   ADHD     Central  nervous  system  (CNS)  depressants —Prescribed  to  treat  anxiety  and  sleep   disorders     For  more  facts,  visit  PEERx  at  http://    
  17. 17. The  Problem   Every  day  in  the  United  States,  2,000  teenagers  abuse   Rx  drugs  for  the     first  time.     Rx  drugs  are  the  most  abused  drug  by  teens  after   alcohol,  marijuana,  and  tobacco.              
  18. 18. Physical     Psychological       Emotional   Consequences  to  RX  drug  use/abuse  
  19. 19.   Painkillers     •  Overdose-­‐  Slow,  shallow  breathing,  clammy  skin,  convulsions,  respiratory   depression  and  arrest  (stop  breathing),  coma,  death.   •  Longer  Term  Effects-­‐  Addiction,  physical  dependence,  paranoia,  hallucinations,   dementia,  severe  withdrawal  symptoms  when  teen  stops  taking  the  drug,   including  deep  depression  and  suicidal  thoughts,  need  to  take  more  of  the  drug   or  a  combination  of  drugs  to  produce  the  same  high,  possibly  leading  to   overdose,  higher  risk  of  graduating  to  heroin   •  Psychological  side  effects:  anxiety,  impaired  judgment,  inability  to  concentrate   and  learn,  apathy,  agitation,  depression     effects  of  RX  Abuse  
  20. 20. Heroin Common PainkillerCommon Painkiller Our  brain  can’t  tell  the  difference  
  21. 21.   Depressants     •  Overdose-­‐Shallow  respiration,  clammy  skin,  dilated  pupils,  weak  and  rapid   pulse,  respiratory  depression  and  arrest  (stop  breathing),  coma  and  death   •  Long  term  effects-­‐Addiction,  dependence,  severe  withdrawal  symptoms,   need  to  take  larger  doses  to  achieve  the  same  effects   •  Psychological  side  effects:  poor  concentration,  feelings  of  confusion,   disorientation,  impaired  judgment  and  memory,  lowered  inhibitions,  rage,   hostility,  depression,  amnesia,  paranoia       Effects  of  RX  Abuse  
  22. 22.     Stimulants     •  Overdose-­‐  Agitation,  increase  in  body  temperature,  hallucinations,  heart   failure,  nervousness,  convulsions  and  death   •  Long  term  effects-­‐  Addiction,  high  fever,  convulsions,  heart  failure,  overdose,   paranoia,  aggressiveness,  extreme  anorexia,  thinking  problems,  visual  and   auditory  hallucinations,  delusions,  panic,  suicidal  tendencies,  severe  dental   problems   •  Psychological  side  effects:  restlessness,  delusions,  hostility,  irritability,   insomnia,  anxiety,  agitation,  nightmares     effect  of  Rx  Abuse  
  23. 23.     Over  the  Counter  Drugs     •  Long  term  effects-­‐  Addiction,  insomnia,  panic  attacks,  psychosis,  high-­‐blood   pressure,  damage  to  nerves,  muscles  and  tissues  in  large  intestine,  coma   •  Psychological  side  effects:  impaired  judgment,  restlessness,  euphoria,  cold   flashes,  dizziness,  diarrhea   Effects  of  RX  Use  
  24. 24. Time  release  medications  are  designed  to  release  the  medication  slowly  in   the  system  over  a  period  of  time.    If  a  pill  is  crushed  then  all  of  the   medication  will  be  released  all  at  one  time  and  can  cause  an  overdose  and   even  death.       Time  Release  Meds  
  25. 25. Do  you  know  of  anyone  who  has  overdosed  on   prescription  drugs?   •   Drug  overdose  was  the  leading  cause  of  injury  death  in  2012.  Among  people   25  to  64  years  old  drug  overdose  caused  more  deaths  than  motor  vehicle   traffic  crashes.   •   Teen  admissions  to  treatment  facilities  for  addiction  to  prescription  pain   relievers  increased  by  300%  since  the  mid-­‐1990s.  Average  age  for  first  time   users  is  now  13  to  14.   •  A  2013  survey  in  NM  found  that  12.3%  of  high  school  students  and  7.8%   of  middle  school  students  had  used  prescription  drugs  not  prescribed  to   them.   •  Today,  New  Mexico  leads  the  nation  as  the  #3  state  of  deaths  due  to  drug   overdose.       Why  should  you  care?  
  26. 26. Taos  Co.  High  School  Students  2013  
  27. 27. Drug  Overdose  Deaths  Rates  2013  
  28. 28. Call  911   Call  the  24/7  poison  control  line  1-­‐800-­‐222-­‐1222   Narcan/Naloxone     What  to  do  in  case  of  an  overdose  
  29. 29. •  Only  take  medications  that  are  prescribed  to  you     •  Follow  your  doctors  instructions  when  taking  medication     •  Dispose  of  any  unused  medication     •  Keep  your  medication  in  it’s  original  container     •  Read  and  follow  warning  signs  on  all  prescriptions     •  Do  not  mix  prescription  drugs  or  OTC  drugs  with  alcohol  or  other  illegal  drugs     •  Avoid  driving  when  taking  medications  that  indicate  so     What  can  you  do  to  protect  yourself  
  30. 30. Local  Drop  Box   Questa & Taos Police Dept.
  31. 31. Taos  Alive     575-­‐779-­‐6853     Holy  Cross  Hospital  Outreach      Tri  County  Community  Services                                            737-­‐3373                        24  hour  line  at  758-­‐1125       Taos/Picuris  Indian  Health  Services      Taos  Pueblo  Police  Department                                  Pharmacy  758-­‐4224                                                758-­‐8645       For  Further  Information