Likes, tweets, posts, comments…Managing your online communities to engage and retain customers by Harald Reedtz, Denmark

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This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0"
Session name: Maximizing Your Social Digital Assets
Presentation: Likes, tweets, posts, comments…Managing your online communities to engage and retain customers
Speaker: Harald Reedtz, Founder and CEO, House of Relations, Denmark

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Likes, tweets, posts, comments…Managing your online communities to engage and retain customers by Harald Reedtz, Denmark

  1. 1. Likes, tweets, posts, comments... Managing your online communities to engage and retain customers.
  2. 2. Storytelling becomes storyselling Social media is about communication. It’s about telling and selling the good story. Through engagement. Keyword: authentic
  3. 3. Selling without selling ?! USPs becomes ESPs = emotional selling points • You need to be there. I mean BE there. • If you’re not there, how can you be authentic?
  4. 4. Channels CHANNELS CREATE CONVERSATION AND EMOTIONS
  5. 5. Tools TOOLS CREATE CONTENT AND MEANING
  6. 6. Listen to your customers Source: Marketingfacts.nl
  7. 7. Facebook Unisport webshop 30% of total revenue from Facebook (!)
  8. 8. Instagram
  9. 9. Twitter Relations Crowdsourcing Branding & positioning
  10. 10. Linkedin Kvickly FMCG retail chain CSR policy & initiative Exposure Positioning
  11. 11. Google+ It’s mostly about visibility (SEO) Google hangouts - recorded and on air
  12. 12. Pinterest missdesignsays Danish Design Blogger 100.000 visitors/month 2nd biggest traffic
  13. 13. The good approach How often do I need to make an update? What’s the purpose? Relevance, Quality & Timing
  14. 14. It’s not just marketing ! It’s about communication and relations. Simply. Be sure to engage with your audience.
  15. 15. Content Marketing Framework Source: Content Marketing Institute
  16. 16. Objectives & KPI’s Relations & power of “voice” Traffic to website Brand reputation Trust Effective marketing Sales
  17. 17. The funnel Awareness Engagement Action FB Twitter Twitter Whitepaper Blog Retention Website FB Blog Slideshare Slideshare Webinar Pinterest $ Content
  18. 18. LEGO forces mngmt to understand Social Media 4 value measuring metrics - increasing sales - more efficient in marketing - building brand affinity - protecting the brand source: http://www.marketingmagazine.co.uk
  19. 19. Social media landscape pinterest pinterest faceboo faceboo k k blog blog tools tools website website content content twitter twitter inssta ra in tag ra g m m Linkedin Linkedin
  20. 20. Social media landscape pinterest pinterest faceboo faceboo k k blog blog Vine Vine Flipboa Flipboa rd rd tools tools website website twitter twitter Video Video Video Video content content inssta ra in tag ra g m m Linkedin Linkedin Video Video infograph infograph ics ics web web TV TV
  21. 21. Control vs. interaction
  22. 22. Everyone lives in the capital city of... digital! The digital economy has no limitations...! So take your position in digital and social.
  23. 23. From bank to media producer Jyske Bank Web TV channel Own studio to gain control
  24. 24. Synoptik sight test on FB
  25. 25. Synoptik sight test on FB
  26. 26. Synoptik sight test on FB 130.000 visitors 45% completed the test Average visit duration 6 minutes (!) Synoptik knew that 80% of the people getting the sight test converts to customers.
  27. 27. Sales vs. engagement Source: Baekdal.com
  28. 28. Recap Be there. As in BE there. Storyselling. Be authentic and unique. Choose the relevant channels and tools Relevance, Quality & Timing Set objectives and metrics. Give room for experimenting and creativity. Measuring and track performance.
  29. 29. I love dialogue. Harald Reedtz Tokeroed Strategic Director House of Relations | DigiEyeZ email hrt@houseofrelations.dk Twitter @tokeroed Linkedin.com/haraldtoker oed

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