Radio
Monthly Report June13
Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures
should be taken...
Ad volume is based on minutes and ad occurrences. The figures should be taken
only as indicative not as absolute figures.
...
Last
Month
Rank
No. CATEGORIES
(MINS)
(%)
2 1 Telecom 17.8
1 2 Beverages 14.5
- 3 Food 9.0
6 4 Financial Institutions 8.5
...
Last
Month
Rank
No. CORPORATIONS
(MINS)
(%)
7 1 Mobilink 10.7
6 2 Nestle Pakistan 10.1
1 3 Unilever Pakistan 7.5
2 4 Pepsi...
INDUSTRY TOP 10
[BRANDS]
(BASED ON NUMBER OF MINUTES)
Last
Month
Rank
No. BRANDS
(MINS)
(%)
8 1 Mobilink 13.7
- 2 Zong 4.1...
Trend Analysis
May-June 2013
Advertising in Minutes*
Based on 28 Radio Stations in 3 Cities
Share in Millions
Trend Analysis
May-June 2013
Based on 28 Radio Stations in 3 Cities
TIME BAND SHARE
Advertising in Minutes
Morning and Evening time slot attracted more advertisers throughout all cities
CITY WISE SHARE
%Share of Advertising
FM Channels Share
Advertising in Minutes
•Total spent in June, 2013 was PKR 96,341,283.67
•Total Minutes of Advertising ra...
Average Nos. of Ads / Day
An average of 2,521 ads were aired in Karachi on FM stations per day
THE ENDTHE END
For query on DATA, please contact:
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Nas...
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Pakistan Radio industry snapshot June 2013

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A snapshot of the Radio Industry for the month of June 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio?

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Pakistan Radio industry snapshot June 2013

  1. 1. Radio Monthly Report June13
  2. 2. Analysis: Media Miles – Radio Tracking Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures. About Media Miles Launched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad) About the Report
  3. 3. Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures. SNAPSHOT • Telecom topped in the advertising category followed by Beverages in June, 2013 • Mobilink was the top Advertiser in June, 2013 • Mobilink also emerged as a top advertised brand
  4. 4. Last Month Rank No. CATEGORIES (MINS) (%) 2 1 Telecom 17.8 1 2 Beverages 14.5 - 3 Food 9.0 6 4 Financial Institutions 8.5 - 5 Cosmetics 7.8 8 6 Petroleum 5.5 7 7 Milk 4.7 - 8 Cell Phones 3.1 - 9 Shampoos 3.0 - 10 NGO 2.7 *Top 10 Categories contributed 76.6% of the total Ad Volume. INDUSTRY TOP 10 [CATEGORY] (BASED ON NUMBER OF MINUTES)
  5. 5. Last Month Rank No. CORPORATIONS (MINS) (%) 7 1 Mobilink 10.7 6 2 Nestle Pakistan 10.1 1 3 Unilever Pakistan 7.5 2 4 Pepsi 6.2 - 5 Olivia Powder 5.0 - 6 China Mobile 4.1 3 7 Engro Foods 3.4 10 8 Faysal Bank 3.3 - 9 Samsung 3.2 - 10 Procter & Gamble 3.0 INDUSTRY TOP 10 [Advertisers] (BASED ON NUMBER OF MINUTES) *Only 2 of the top advertisers belong to Telecom Sector
  6. 6. INDUSTRY TOP 10 [BRANDS] (BASED ON NUMBER OF MINUTES) Last Month Rank No. BRANDS (MINS) (%) 8 1 Mobilink 13.7 - 2 Zong 4.1 - 3 Nestle Cerelac 3.3 - 4 Pepsi 3.0 2 5 Mirinda 2.9 - 6 Galaxy Star 2.8 - 7 Pantene 2.4 - 8 Tarang Milk 2.3 - 9 SKMCH 2.3 - 10 Nestle Crunch 2.2 *Only 2 of Top 10 brands belong to Telecom Sector
  7. 7. Trend Analysis May-June 2013 Advertising in Minutes* Based on 28 Radio Stations in 3 Cities
  8. 8. Share in Millions Trend Analysis May-June 2013 Based on 28 Radio Stations in 3 Cities
  9. 9. TIME BAND SHARE Advertising in Minutes Morning and Evening time slot attracted more advertisers throughout all cities
  10. 10. CITY WISE SHARE %Share of Advertising
  11. 11. FM Channels Share Advertising in Minutes •Total spent in June, 2013 was PKR 96,341,283.67 •Total Minutes of Advertising ran were 38129 (minutes)
  12. 12. Average Nos. of Ads / Day An average of 2,521 ads were aired in Karachi on FM stations per day
  13. 13. THE ENDTHE END For query on DATA, please contact: For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Nasir ud Din nasir@mediamiles.biznasir@mediamiles.biz 92-42-366 86170 -71 M: +92-300-517-7861

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