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The objective of the research was to understand the importance of OOH advertising compared to other advertising mediums and what kind of OOH media creates the highest impact. The research covered 1350 male and female respondents aged 12 plus across these 5 cities.
The sample and questionnaire was reviewed and endorsed by major advertisers as well as Pakistan Advertiser Society. For more details and subscription fee please send your queries to Syed Ali Moazzam firstname.lastname@example.org