Mobile and it’s Impact on
Human Behavior
October 31, 2013
Fancy a trip to the moon?
Mobile is Powerful!
Mwaka contributes
48% to the GDP of
Kenya just by using
his phone
Mobile is for Everyone!
Mobile Phones > Human Population
Mobile is Everywhere!
But it doesn’t stop
here…
Potter
Mobile is key to “Internet of Things”
Observations on
Mobile Behaviour
Instaniety
Instaniety = Spontaneous Living
Key Driver
Instant Gratification
Loss Aversion
Indigivuality
Indigivuality = Self-Expression
Key Driver
•

Self-Identity

•

Recognition

•

Fame
“Someone had the same ringtone as
me today. I feel like my identity has
been robbed!”
“Instagram is down! It’s
useless!”

Girl in China on cancelling her order at
Starbucks!
Drivers of Social Currency
Techpowered
Techpowered = To be in control!
Key Driver

Empowerment
Independence
Remote Control your Life
To sum up…
Instaniety - Time-driven, Location-based
Indigivuality - Social Currency, Gamification
Techpowered - Tools that...
"Mobile and its Impact on Human Behaviour" by Syed Abdul Karim
"Mobile and its Impact on Human Behaviour" by Syed Abdul Karim
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"Mobile and its Impact on Human Behaviour" by Syed Abdul Karim

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This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0"
Session name: Rewriting the rules – Creative Brand Strategy for Mobile
Presentation: Mobile and its Impact on Human Behaviour
Speaker: Syed Abdul Karim, Brand Experience Director, Mobily, Saudi Arabia

Published in: Marketing, Business, Technology
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"Mobile and its Impact on Human Behaviour" by Syed Abdul Karim

  1. 1. Mobile and it’s Impact on Human Behavior October 31, 2013
  2. 2. Fancy a trip to the moon?
  3. 3. Mobile is Powerful!
  4. 4. Mwaka contributes 48% to the GDP of Kenya just by using his phone
  5. 5. Mobile is for Everyone!
  6. 6. Mobile Phones > Human Population
  7. 7. Mobile is Everywhere!
  8. 8. But it doesn’t stop here… Potter
  9. 9. Mobile is key to “Internet of Things”
  10. 10. Observations on Mobile Behaviour
  11. 11. Instaniety
  12. 12. Instaniety = Spontaneous Living
  13. 13. Key Driver Instant Gratification Loss Aversion
  14. 14. Indigivuality
  15. 15. Indigivuality = Self-Expression
  16. 16. Key Driver • Self-Identity • Recognition • Fame
  17. 17. “Someone had the same ringtone as me today. I feel like my identity has been robbed!”
  18. 18. “Instagram is down! It’s useless!” Girl in China on cancelling her order at Starbucks!
  19. 19. Drivers of Social Currency
  20. 20. Techpowered
  21. 21. Techpowered = To be in control!
  22. 22. Key Driver Empowerment Independence
  23. 23. Remote Control your Life
  24. 24. To sum up… Instaniety - Time-driven, Location-based Indigivuality - Social Currency, Gamification Techpowered - Tools that enable control

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