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How to set up campaign in google adwords by Tanuja Talekar

This presentation will show you step by step process on how to set up your campaign in google adwords.Just follow all the steps carefully and you will be able to create a great campaign yourself.

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How to set up campaign in google adwords by Tanuja Talekar

  1. 1. GOOGLE ADWORDS GETTING STARTED PRESENTED BY TANUJA T. TALEKAR
  2. 2. WHAT IS GOOGLE ADWORDS ? Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. An Overview For Advertisers: Google AdWords is Google's online advertising program that lets you reach new customers and grow your business. With AdWords, you choose where your ad appears, set a budget you're comfortable with, and measure the impact of your ad. There's no minimum spending commitment. You can pause or stop anytime
  3. 3. IMPORTANT POINTS TO REMEMBER BEFORE CREATING A CAMPAIGN ON ADWORDS Select your campaign type and name. First, choose the campaign type—for now, we highly recommend the “Search Network only” option, then give your campaign a name. Also remove the tick next to “Include search partners” for now (you can always change this later). Choose the geographic location where you’d like ads to show. Next, decide how large or small a geographic area you want to target. You can choose whole countries, regions of countries, states or provinces, cities—even U.S. Congressional districts. You can also choose custom- designated geographic areas, such as latitude-longitude coordinates or the radius of a set number of miles or kilometers around a specific address. Click “Let me choose ...” and then search for the most appropriate area for you. Choose your “bid strategy,” and set your daily budget. Change the default “Bid strategy” to “I’ll manually set my bids for clicks.” This gives you more control and will help you learn AdWords at a greater level of understanding. You can always change to one of the many automatic options later. Your daily budget is the maximum that Google is authorized to charge you per day. Chances are, you'll hit that maximum most days. Google offers several payment options: “You can make payments before your ads show (manual payments) or make payments after your ads show Set your daily budget so that if you screw up big-time, your checking account won’t get emptied out. You can always come back and bump it up, but it’s important to have a safety net.
  4. 4. WHAT IS CAMPAIGN IN ADWORDS? Your AdWords account can have one or many ad campaigns running. Campaign is a set of ad groups (ads, keywords, and bids) that share a budget location targeting, and other settings. Campaigns are often used to organize categories of products or services that you offer.
  5. 5. LETS UNDERSTAND A CAMPAIGN WITH THE HELP OF AN EXAMPLE. CAMPAIGN NAME AD GROUP 1 AD 1 • KEYWORD 1 • KEYWORD 2 AD 2 • KEYWORD 1 • KEYWORD 2 AD GROUP 2 AD 1 • KEYWORD 1 • KEYWORD 2 AD 2 • KEYWORD 1 • KEYWORD 2 AD GROUP 3 AD1 • KEYWORD 1 • KEYWORD 2 AD2 • KEYWORD 1 • KEYWORD2 As per new rules by google,you need to have 2 ads for each ad group. Name of your campaign goes here You can have same or different keywords for both the ads. Also you can have only 1 or more keyword for an ad
  6. 6. Now suppose we need to create a campaign for a particular classes lets say Abc classes for certain courses they offer like java,php,android. So we need to create an ad group for each course. The entire thing should be like this Campaign Name – Abc Classes Ad Group 1 –PHP Ad1 for php Ad2 for php And minimum 2 keywords for respective ads And same for java and android. Lets see how to do that.
  7. 7. NOW LETS CREATE A CAMPAIGN FOR A CLASSES WITH THE FOLLOWING INFORMATION Abc Classes AD GROUP 1 PHP AD 1 • KEYWORD 1 • KEYWORD 2 AD 2 • KEYWORD 1 • KEYWORD 2 AD GROUP 2 JAVA AD 1 • KEYWORD 1 • KEYWORD 2 AD 2 • KEYWORD 1 • KEYWORD 2 AD GROUP 3 ANDROID AD1 • KEYWORD 1 • KEYWORD 2 AD2 • KEYWORD 1 • KEYWORD2
  8. 8. Sign up for an AdWords account. Once you're logged in, click the “Create your first campaign” button. find the “Get started now” button. To start your campaign, go to https://adwords.google.com. NOW WE WILL SEE HOW TO CREATE CAMPAIGN IN ADWORDS Imp Note : Use the Adwords Keywords Planner tool before you start with your campaign.It will help you for finding your appropriate keywords.
  9. 9. 1. Insert your gmail address 2. Select your country 3.
  10. 10. 2. 1. Click
  11. 11. 1 2 3 We will choose Search Network Only Campaign Type.
  12. 12. 1. Give name 2. Select standard
  13. 13. Click to target specific location Choose specific lang
  14. 14. You can select radius targeting which means a specific miles or just write a name directly in search box and click done. Click
  15. 15. 1 2 3
  16. 16. You can add any ad extension if you want them to show with your ads.
  17. 17. Campaign is created.Next step is to create ad groups 1. Your landing page should be relevant to the ad group, should be attractive and also it should contain some sort of enquiry form for the viewers to connect with you. 2. 3. 4. Insert relevant keywords You will automatically get ideas for keywords here once you start typing the keywords which you can use.
  18. 18. Next step is to create ads for Php ad group. 1 2 3 4 You can see the preview of how your ad will look 5 . Click on save ad below This path is just for the viewer it wont affect your original url
  19. 19. You need to create at least 2 ads for 1 ad group Click on this to create another ad
  20. 20. You can change keywords for ad2 if you want or use the same ones you used for ad1.
  21. 21. You can see that two ads are created for our ad group Php Course with same keywords Now click
  22. 22. You can see the details of your campaign here Campaingn name Ad group
  23. 23. Click on ads tab to view your ads Your ads
  24. 24. Click on keywords tab to view your keywords. Note that they are not showing eligible in status . Lets see how to make them eligible.
  25. 25. You need to add these amount to the cpc box and click save
  26. 26. You can see that both the keywords are eligible now which is what we want.
  27. 27. Now complete all the ad groups in the same manner. Click on the ad group tab and repeat the steps.
  28. 28. After completing all the ad groups you will see the following screen. Your ad groups
  29. 29. All your ads Note that it takes 1 day for your ads to get approved
  30. 30. After 1 day your ads are approved
  31. 31. Now your campaign is ready. All you have to do now is make the payments under billing settings and you are all set to show your ads live on search engine. Minimum you need to have 500rs
  32. 32. So that’s it your first campaign is ready. You can make several such campaigns and pause a particular campaign if you don’t want it to be live.
  33. 33. You can also pause a particular ad group or a particular ad ,depending on your needs. Also check the quality score of your keywords,if it is greater or equal to five that’s a good score but a score less than five is not acceptable.
  34. 34. To learn more about how to have a good Quality Score in adwords you can check my other presentation here : https://www.slideshare.net/TanujaTalekar/what-is-quality-score-in-google-adwords You can add particular column too if you cant find it directly . Lets see how to do that.
  35. 35. Go to Columns tab ->Modify Columns and then choose the columns you want to see.
  36. 36. THANK YOU PRESENTED BY TANUJA T. TALEKAR

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