An Introduction to Social Media Presented to Lions' Club Oakville
+ An Introduction to Social Media By Shanta R. Nathwani, B.Com., MCP Independent IT & Social Media Consultant
+ 2 Introduction Qualifications: Diploma in Network Administration, York College of Information Technology Bachelor of Commerce in Information Technology Management, Ryerson University Independent IT and Social Media Consultant Clients include NPO’s, Real Estate, Software Developers, Financial and Political Sectors Instructor, Sheridan College in Intermediate Web Design
+ 4 Main Streams Facebook Individuals, Non-Profits and Companies Typically used for Business to Consumer, but can also be used for Business to Business To add a friend, need both parties to accept Anyone can “Like” a page or group as well as subscribe to updates from individuals Twitter Individuals, Non-Profits and Companies Used equally between B2C, B2B and C2C Limited to 140 characters. Often referred to as Microblogging No need to accept relationship (unless marked private). Just because someone follows you, doesn’t mean you have to follow you back Uses hashtags for search and emphasis (i.e. #fail)
+ 5 Main Streams (con’t) YouTube Individuals, Non-Profits and Companies Used equally between B2C, B2B and C2C Used to demonstrate things not easily shown in documentation Can create channels or collection of videos LinkedIn Used for professional connections by Individuals, Non-Profits and Companies Must accept relationship Mostly free but has some paid sections
+ 6 Other Streams MailChimp for email marketing/newsletters Eventbrite for events and registrations Pinterest for images WordPress for Blogging or as a Content Management System
+ 7 Channels • Friends Network • Can be fed manually or You Tube Facebook automatically • Can be it’s own channel or placed or Photo into posts • Individuals or Pages Gallery • Anyone connects with anyone • Can be fed manually or Twitter automatically • No hierarchy • Professional Network • Can be fed manually or LinkedIn automatically • Individuals or groups Posting Direction Flow • Emailing list can be updated from master Mailchimp • Self-manages bouncebacks, unsubscribes, etc.
+ 8 The Malvern Red & Black Society Started in 2003 after the 100th Anniversary Reunion of Malvern Collegiate Institute Thousands of attendees, but what to do with this wonderful resource? So much work on the archives to prepare, but now what? Create the Alumni Association at arm’s length from the Toronto District School Board
+ 9 MRBS Problem Definition Current website is static and takes a programmer to update it. No engagement, no reason for people to come back and message ends there. Newsletter produced twice a year that is 8 pages long. Sent out in paper and email format. PDF uploaded to the site. This is about the extent of the updates to the site. Most of the committee are retirees. Who will take up the helm when we are missing the latest three decades or more don’t even know we exist or have little interest? Need to engage the community more and have our committee contribute more to the site in smaller pieces
+ 10 MRBS Solution Implement WordPress as a website. Updates done by our committee members, including articles from newsletter Engage and drive members on social media (Facebook, Twitter and LinkedIn) to the website. Encourages sharing and attracts potential donors/volunteers Messages are more frequent, smaller in size and automatically transmitted through multiple channels. While this allows us to engage our younger generations more, we still maintain the other channels for our older generations without having to produce more content
+ 11 MRBS: Budget Costs $20 for the domain $6.95 per month for hosting on BlueHost for one year $120 Buddy Press Backup system (Personal expense) Total for the organization: Approximately $100 /yr
+ 13 Some Additional Tips Don’t put anything on social media that you wouldn’t expect to see on a billboard. You should and can control what goes out. Don’t automatically cross post (i.e., Facebook to Twitter or vice- versa). Once in a while is okay, but for the most part, customize the message for the platform/channel You can manage your social media in about one hour per day; about 20 minutes at breakfast, lunch and dinner
+ 14 Take Away The conversation is going to happen whether you are there or not. You won’t be able to control it, but rather than ignore it, why not manage it and be where your clients are? – paraphrased from Scott Stratten It doesn’t have to be perfect, just genuine. Social Media doesn’t replace face-to-face, it should compliment it. In addition, if I offered you a free tool to help market to potential clients, even thousands, how likely are you to use it? That’s what I thought.