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PHILIPS HP8659 KERASHINE ESSENTIAL CARE
PRESENTED BY
Product Life Cycle - Competitive Marketing 2
GROUP NO - 03
1. Daizy Das
2. Joy Majumder
3. Puja Chowdhury
4. Ram krishna Sharma
5. Snehasish Mondol
6. Tanmoy Roy
7. Tracy kainth
CORE PRODUCT
• To use it for hair styling purpose.
• To straighten the curly hair.
• To manage dry and rough hair.
GENERIC PRODUCT
• It helps in making styling of hair easier
• It helps in straightening of thick or long hair
• It comes with keratin infused ceramic plates
which leave you with shiny and lustrous hair
EXPECTED PRODUCT
• Hair do not get burnt
• Can be used on wet hair
• Provide shine to the hair and make it smooth
• Temperature can be controlled as per
convenience
AUGMENTED PRODUCT
• It can be used both on wet and dry hair unlike
any other hair straightener
• It has a air dryer in it which helps the hair to
get dry and straight at the same time
• Recessed Led Electronic Temperature Control
• Heats up to 2300C in seconds
• Titanium Beveled Plate
POTENTIAL PRODUCT
• It can be used in battery mode & cordless also
• It can be chargeable and used whenever
required
• It can be made smaller in size to carry it easily

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Philips hp8659 kerashine essential care

  • 1. PHILIPS HP8659 KERASHINE ESSENTIAL CARE
  • 2. PRESENTED BY Product Life Cycle - Competitive Marketing 2 GROUP NO - 03 1. Daizy Das 2. Joy Majumder 3. Puja Chowdhury 4. Ram krishna Sharma 5. Snehasish Mondol 6. Tanmoy Roy 7. Tracy kainth
  • 3. CORE PRODUCT • To use it for hair styling purpose. • To straighten the curly hair. • To manage dry and rough hair.
  • 4. GENERIC PRODUCT • It helps in making styling of hair easier • It helps in straightening of thick or long hair • It comes with keratin infused ceramic plates which leave you with shiny and lustrous hair
  • 5. EXPECTED PRODUCT • Hair do not get burnt • Can be used on wet hair • Provide shine to the hair and make it smooth • Temperature can be controlled as per convenience
  • 6. AUGMENTED PRODUCT • It can be used both on wet and dry hair unlike any other hair straightener • It has a air dryer in it which helps the hair to get dry and straight at the same time • Recessed Led Electronic Temperature Control • Heats up to 2300C in seconds • Titanium Beveled Plate
  • 7. POTENTIAL PRODUCT • It can be used in battery mode & cordless also • It can be chargeable and used whenever required • It can be made smaller in size to carry it easily