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CMO Agenda Mai 2015

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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CMO Agenda Mai 2015

  1. 1. | BestPractice Day 2015 | CMO / CRM | Die Branche ist eine andere, die Herausforderungen die gleichen. Personalisierung, Digitalisierung und Komplexität bestimmen den Berufsalltag der CMOs. Prognosen zufolge wird der IT-Etat eines CMO in wenigen Jahren höher sein als der des IT-Chefs in einem Unternehmen. Entwickelt sich der CMO zum Chief Technology Officer und Consumer Technology Officer? Ihr Nutzen Persönlicher Tagesablauf Für Sie persönlich gestalteter Tagesablauf mit vorab vereinbarten Gesprächen und Diskussionsrunden Über 15 Diskussionsrunden Themenbezogene Runden für jeweils 10-15 Entscheider, moderiert von namhaften Experten Einzelgespräche Individueller direkter Austausch zu Herausforderungen und Lösungen im halbstündigen Modus Netzwerken Das gesamte Programm bietet zahlreiche Gelegenheiten für aktives Netzwerken und persönlichen Dialog Vorträge und Fallstudien Führungskräfte prägen den thematischen Rahmen mit Fallstudien aus der täglichen Praxis Auszug der Fokusthemen  Multi-Channel – Strategies (Print, TV, Web, Mobile)  Social Media & Online Marketing  Digital Storytelling  Customer Relationship Management  Affiliate Marketing & SEO/SEA  Marketingplanung und Spend Effectiveness  Content Marketing  Digital Tranformation  Marketing Cloud  Big Data meets SEO  Markenführung/Brandmanagement  Mobile Marketing  Mobile Payments  Customer Value Management  KPI im Marketing 18./19. Mai 2015 Hotel Vier Jahreszeiten Kempinski
  2. 2. Discover. Save. Do. Wie der Interest Graph Kunden und Unternehmen helfen kann Jan Honsel Country Manager DACH, Pinterest Deutschland GmbH 18. Mai 2015, abends Based in Berlin, Jan (@janhonsel) is Pinterest's country manager for Germany, Austria, and Switzerland where he's responsible for further building and supporting the German Pinterest community of Pinners, partners, and brands across categories such as food and drink, fashion, and DIY. Prior to Pinterest, he worked as COO and Publishing Director Business Media at publishing company Gruner + Jahr and as Head of Digital for the brands BÖRSE ONLINE and CAPITAL. He co-founded BUSINESS PUNK, a new business lifestyle magazine and digital brand focused on digital economy and the start up scene. Jan has had extensive experiences in media, marketing and sales. In the past, Jan also worked for Deutsche Bank and Mandalah/CScout. He holds a business administration degree from the University of Hamburg. Andreas ist ein leidenschaftlicher Medienmensch. Er ist Gründer und Managing Partner der Rocket Communications GmbH & Co. KG sowie Senior Vice President Global Communications und Unternehmenssprecher der Rocket Internet AG. Vor seiner Tätigkeit bei Rocket arbeitete er für die Chefredaktion von BILD, Europas größter Tageszeitung. Für BILD koordinierte er digitale Projekte und verantwortete u.a. Entwicklung und Launch von STYLEBOOK.de. Er war Pressesprecher bei der Axel Springer SE und hat in der Unternehmenskommunikation der Bayer Schering Pharma AG gearbeitet. Andreas studierte Betriebswirtschaftslehre mit Unterstützung der Schering AG sowie Kommunikationswissenschaft, Geschichte und Politik mit einem Stipendium der Konrad-Adenauer-Stiftung. | BestPractice Day 2015 | CMO / CRM | Der Ritt auf der Rakete: Kommunikation für hyper-growth Unternehmen Andreas Winiarski Senior Vice President Communications , Rocket Internet SE 19. Mai 2015, morgens
  3. 3. “Die 5 Prinzipien der Seamless Customer Experience“ Florian Bruckmaier Managing Partner, Batten & Company GmbH “Strategisches Mittel der Kunden- und Mitarbeiterbindung am Beispiel touristischer Dienstleistungen“ Martin Gebuhr Direktor Marketing & Vertrieb, RIW Touristik GmbH | BestPractice Day 2015 | CMO / CRM | “Erfolgreiche Marketing Organisation: Wie muss sich Marketing zukünftig aufstellen, um zur Value Add Function zu werden?“ Tobias Göbbel Managing Partner, Batten & Company GmbH “Content für die Customer Journey – Informationsbedarfe erkennen und bedienen“ Ein strategischer Ansatz für alle Zielgruppen Relevante Inhalte effizient produzieren Christoph Zeidler Leiter Postproduktion, Prozesse and Technologie, Studio SAP, SAP SE “Customer Touchpoint Management – nachhaltig optimiert“ Crossmediales Marketing braucht heute fünf Kerndisziplinen: Datenmanagement, Analyse, Programm- Management, Kampagnenumsetzung sowie Systeme & Prozesse Frank Meier-Gerßler Vorstand, Global Group Dialog Solutions AG
  4. 4. “Content Marketing: Nachhaltigere Marken-/Produktkommunikation bei gleichzeitiger Kostenreduzierung“ Andreas Freiherr von Richthofen Medienberater | BestPractice Day 2015 | CMO / CRM | “Unternehmenskultur & -werte als wichtiger Erfolgs-Faktor für die Positionierung am Markt“ Niemand arbeitet ohne Werte Die Kultur in einem Unternehmen kann seinen wirtschaftlichen Erfolg positiv beeinflussen Tanja Zimmermann Director Marketing & Communications DACH & CEE Regions, Bank of New York Mellon “Kundenincentives – viel bringt viel war gestern“ WELCHE Maßnahmen in WELCHER Höhe WIE kombiniert? Peter Fuchs Associate Partner, Batten & Company GmbH “Neue Potenziale im Kaufentscheidungsprozess durch Marketing – Automatisierung“ CRM wird immer noch oft als primäres Kundenbindungsinstrument verstanden, dabei bieten individualisierte Impulse in Realtime Chancen, bis kurz vor dem Kauf auf die Entscheidung Einfluss zu nehmen. Christopher Barth Stategy Director, TRACK GmbH “Von Marke zu Performance Management“ – raus aus der „weichen Ecke“. Steuerung, Reporting, Kontrolle – Marketing als Wertschöpfungsdisziplin Dr. Christian von Thaden Managing Partner, Batten & Company GmbH
  5. 5. “Customer Value Creation – Das oberste Prinzip der Marktorientierung“ Welche Faktoren entscheiden über Ihren Markterfolg? Marc Scherer Managing Partner, Batten & Company GmbH “Wie Opel multimedial umparkt“ Torsten Spinnler Manager Controlling International, Adam Opel AG | BestPractice Day 2015 | CMO / CRM | “Welche Rolle kann Location Based Advertising für Werbetreibende spielen?“ O2 More Local als Beispiel für eine erfolgreiche Location Based Advertising Plattform Ausgewählte Case Studies J. Florian Lormes Director Advertising Sales, Telefónica Germany & Co. OHG “Cash Burning at it´s best – Messen messen oder gleich vergessen.“ Andreas Freund Vice President Marketing, Orga Systems GmbH
  6. 6. Vorabend 18. Mai 18:00 Uhr Sektempfang 19:00 Uhr Keynote 20:00 Uhr Network Dinner Meetingtag 19. Mai 08:00 Uhr Registrierung der Teilnehmer 08:30 Uhr Keynote 09:30 Uhr Start der Diskussionsrunden, Einzelgespräche und Networking 17:30 Uhr Ende des BestPractice Days Hotel Vier Jahreszeiten Kempinski Maximilianstraße 17 80539 München www.kempinski.com/de/muenchen/hotel-vier-jahreszeiten/welcome/ Kontakt Simone Rosenberg Head of Operations T +49.30.340003 -380 F +49.30.340003 -399 M +49.172.9407.439 simone.rosenberg@business-network-creators.com www.business-network-creators.com Treffen Sie die Marketing-CRM-Community mit hochkarätigen Rednern und Marketing- CRM-Experten im BestPractice Dialog und im persönlichem Austausch. Sie bestimmen Ihren Tagesablauf selbst. Die Teilnahme ist kostenfrei (lediglich An- und Abreise sowie Übernachtungskosten werden selbst getragen). | BestPractice Day 2015 | CMO / CRM |

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