Crowdsourcing In Journalism: two case studies


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My presentation 23.9.2010 at Centre de formation et de perfectionnement des journalistes in Paris, France, based on my research.

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Crowdsourcing In Journalism: two case studies

  1. 1. Crowdsourcing in Journalism Tanja Aitamurto @tanjaaita
  2. 2. The Impact of Crowdsourcing in Journalism • The Spot.Us case (USA) • Real-Time Investigative Journalism, Open Investigations (Realtidsgräv, Svenska Dagbladet, Sweden) • Interviews with the Spot.Us reporters and donors, interviews with Svenska Dagbladet reporters
  3. 3. Spot.Us Crowdfunding Transparency
  4. 4. Real-time Investigation Open investigative Reader contributions in reporting investigative reporting
  5. 5. Journalist’s Experience • Scary: will anybody contribute, will somebody steal my story? • Rewarding, motivating • “Beyond professional responsibility”
  6. 6. Journalist’s Experience • Closer relationship to the readers: • “I know my readers in advance” • Sense of community • Transparency builds trust Svenska Dagbladet’s Realtidsgräv
  7. 7. The Donor’s Angle • Donated for social good rather than for mere journalism • Sense of community after donating • Donating as a part of their identity building • Donating doesn’t create strong bond to story process
  8. 8. Conclusions • Crowdsourced journalistic process is motivating, rewarding, creates a strong sense of responsibility • Transparency is anticipated to build trust and credibility • Creates a sense of community both to reporter and contributor
  9. 9. Conclusions • Donor’s donate for common good rather than journalism: journalism should use more cause-marketing • More tools for contributors to build their identity online • Enormous potential in co-creation: community building, revenue models, journalistic practices
  10. 10. Questions, comments? Tanja Aitamurto @tanjaaita More about Tanja: tanja-aitamurto