Android & nexus one revolution - most updated

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Android & nexus one revolution - most updated

  1. 1. Android<br />Nexus One<br />&<br />Revolution<br />HeziTaniani. IDC Herzliya, Jan 2010 <br />
  2. 2. The story began in:<br />2004: Google interested to shift its search <br /> & Applications onto mobile phones<br />2005: Acquired Android, a small start-up<br /> based in Palo Alto, CA<br />2007: set a goal to develop, along with 50<br /> tech companies, an open standards for<br /> mobile devices<br />2008: in corporation with AT&T, Google<br /> unveiled the first Google phone – G1 <br />
  3. 3. Nov 2009:<br /> Acquired Admob, a mobile display<br />advertising company for<br />750,000,000$<br />
  4. 4. So, What<br /> is up to?<br />
  5. 5. <ul><li>6 January 2010:</li></ul>Google's new phone to protect mobile advertising base/Maggie Shiels<br />-It's all about the mobile web, and advertising is their bread and butter<br /> - First time Google has designed and sold its own consumer <br /> hardware device.<br /> - 2010 is the first time Apple is going to have to chase something<br />(source: http://news.bbc.co.uk/2/hi/technology/8442712.stm )<br />
  6. 6. Nexus One Ad<br />Source: http://www.youtube.com/watch?v=I6COwgigJ-g<br />
  7. 7. Competition: <br />
  8. 8. Why Android might wins: <br /><ul><li>Hardware Options
  9. 9. Developer Freedom
  10. 10. Killer Cloud Connectivity
  11. 11. DRM-Free Media
  12. 12. Sergey and Larry</li></li></ul><li>“Google's biggest, most important announcement today isn't the Nexus One smartphone's feature set, specifications, or which carrier networks it will work on. It's Google's business model that matters.<br />Specifically, it's that Google is going to be the place you buy the phone from. That is, as we first predicted last month, the real, big change from the old Android model to today.” (Dan Former)<br />
  13. 13. Advertising:<br />
  14. 14. Nexus One Leaves Customers Sour/ PriyaGanapati<br /><ul><li>Bad 3G connectivity
  15. 15. A high early termination fee
  16. 16. poor customer support from Google
  17. 17. problems with the touchscreen</li></li></ul><li> Forecast:<br />(Source: Morgan Stanley :“The Mobile Internet Report”, 2009)<br />
  18. 18. Technological determinism Theory<br />
  19. 19. HeziTaniani. IDC Herzliya, Jan 2010 <br />

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