Top 10 Social Media Marketing Tips


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Top 10 Social Media Marketing Tips

  1. 1. 10 Social Media Tipsto help your biz grow online
  2. 2. Hello & WelcomeWe live an age where the playing field of business has been rendered more level thanever due to the Web. Sole traders and small business are now able to reach the sameglobal markets that were previously only the domain of the giant multi-nationalcorporates. Thanks to social media and Web 2.0 technology we’ve seen a shift to thedemocratisation of communication as the world continues to move online.Social media networks such as Facebook and Twitter are the perfect vehicle for smallbusiness as they afford the opportunity to network, converse, connect and engage withpotential customers. To assist small business engage in this arena, I have assembled what Ibelieve to be the Top 10 best social media marketing tips available today.By simply following these easy steps you will find yourself ahead of many of social mediausers today. And if used correctly, this knowledge will significantly increase your socialmedia experience.On behalf of BizEez Virtual Solutions, it truly is my pleasure to share these tips with you.Enjoy!CheersTania
  3. 3. TIP # 10CustomizeNo matter the social network, theyall come with a standard set ofdefaults. Good news is they can becustomized to suit your uniquebranding.So whether it’s a Facebook Page, a Twitterbackground, or a YouTube channel, makeit a practice to customize.Continuity of design across yourmultiple social media platforms isgood business practice.
  4. 4. TIP # 9Content StrategyGreat design is excellent butunless you have regular qualitycontent that will keep yourfollowers interested, you willultimately fail. Do NOT blindly share content about anything. Cherry pick content that is suited to your area and interests of your audience and will engage and build brand advocates.
  5. 5. TIP # 8Have GoalsThe only way to succeed withsocial media is set an objectiveand focus on it. Why? If you’re not careful, the very nature of social media can leave you distracted and unproductive. TIP: Make a checklist of your goals (daily, weekly, monthly, annually) and check them off as you go.
  6. 6. TIP # 7Stop Selling/Start Networking Stop BROADCASTING. The constant bombardment of posts that say: “COMMENT ON MY BLOG,” “CLICK HERE NOW,” “BUY NOW,” or posts that are “MEMEMEME” are not helping you. Individuals will eventually tune you and ignore posts associated with your name. Social media marketing is NOT traditional broadcast marketing. If you want to market successfully in social media, focus on the relationship – not the sale. Remember: The reason you’ve created a social media presence in the first place is to connect with your target audience. Get to know your followers, listen, appeal to their needs, build trust and in time, they’ll let you know when they want to do business and/or offer feedback. TIP: Be a giver not a taker. Listen more, talk less. Compliment more, criticize less. Forgive more, judge less. You’ll end up with a community of followers who will happily advocate your brand.
  7. 7. TIP # 6Be Creative You don’t have to reinvent the wheel when communicating on social media. Just be a little creative to engage your followers. You can do this by: 1. Spice things up and surprise your followers. Swap and change your social media routine. 2. Introduce ideas like “Friday Friend,” “share your favourite quote,” or “What’s Your Cause,” and invite all of your followers to share links on the social networks. 3. Share videos, photos, quotes and good content. 4. Share, share, share…
  8. 8. TIP # 5ShareTIP. The more you give in social media,the more you will receive. You need to release yourself from the notion that the content you create is exclusive to you.• Engage with your audience and encourage them to share what you’ve created. Go even further by asking them to share what they’ve created.• Share other’s relevant content. Note: Always acknowledge other’s ideas, content and hard work though. Acknowledgement: I’d like to take this opportunity to say thank you to Rosh Khan at SocialRank for his inspiration and insight into all things social media. I’ve borrowed a number of his ideas in making this presentation.
  9. 9. TIP # 4No Ur englishSocial media networks adopt aless strict business tone, but it isstill important to maintainprofessionalism. Use appropriategrammar – you are marketingyour business. TIP: To avoid mistakes, compose your posts, updates or tweets in a word processing document. Run the ‘spellcheck’ function and then copy and paste for submission to the social networks.
  10. 10. TIP # 3Etiquette / Ethics & Manners # 1 Rule And possibly the most important rule of social media ~ treat others as you would wish to be treated yourself. Note: “Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” ~ Erin Bury
  11. 11. TIP # 2Delegate & Network“The first rule of management isdelegation. Dont try and do Surround yourself witheverything yourself because you others that havecant.” ~ Anthea Turner strengths in areas that you dont. This allows theWhen you enlist the entire team to leverageassistance of others, the skills of each will notice that itincreasesproductivity. Social media is like networking on hyper-It may take some amount drive. Well worth the timeof time to teach these tasks and effort to connect withinitially, but the end-result is your businesses targetastounding. market.
  12. 12. TIP # 1Stay Positive Stay positive and stay focussed.“The pessimist complains about the wind; the optimistexpects it to change; the realist adjusts the sails.”William Arthur WardRemember: Social Media is NOT a magic potion that is going to makeyour business the most successful business ever! Nor will results happenovernight.It is just a tool to help you connect and engage potential customers.It should, however be part of your business marketing plan if you wishyour business to continue to be successful.
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