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RaaS API 2.0 Overview and Best Practices


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The (RaaS®) Rewards as a Service API is a robust e-gift card API built to support today's apps and platforms. This presentation introduces the API, it's methods, and best practices surrounding integration.

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RaaS API 2.0 Overview and Best Practices

  1. 1. RaaS API Overview and Best Practices
  2. 2. ToC Intro → - What is RaaS? → - Why e-gift cards? → - Why the RaaS API? → API Methods → - 1 to 1 Account Structure → - 1 to Many Account Structure → - Customer Methods → - Account Methods → - Fund Methods → - Catalog Methods → - Order Methods → Best Practices → - Catalog Setup → - Reward Checkout → - Reward Delivery – Standard Email → - Reward Delivery – In app → - Reward Delivery – Customer Email → - Funding → - Reporting → - Handling Responses → - Behind the Scenes Best Practices → Getting Started & Brand Approvals →
  3. 3. Intro
  4. 4. What is RaaS? Rewards as a Service includes: - Reward Delivery Platform (RDP) - Results Oriented Reward Catalog - Expert Program Support Use the RaaS API to create a modern and engaging reward program in your app or platform. Earns Reward Enjoys Reward Engages with Program Recipient Reward Cycle
  5. 5. Why e-gift cards? They’re the best. 1) Branded currency. They give the flexibility of currency with the power and excitement of a beloved brand. 2) Impact - The power of brand affinity. When someone receives a gift card they are excited, they remember how they spend it, and they tell people about it! 3) Relieve headaches. Instant delivery, tracking, and no need for inventory make e-gift cards operational gold.
  6. 6. Why RaaS API? Boost your program results. Automate the best incentive, e-gift cards, with our trusted delivery methods, and rely on our expert customer support teams: Your Program  Your Recipient
  7. 7. API Methods[see Test Console for details]
  8. 8. RaaS API Platform Structure – 1 to 1 One account for your program:
  9. 9. RaaS API Platform Structure – 1 to Many Multiple customers with separate accounts:
  10. 10. Customer Methods With the Customer Methods of the RaaS API you can: - Create new Customers on your Platform - Create Accounts for Customers on your Platform - Get a list of all Customers on your Platform - Get details for a specific customer on your Platform - Get a list of all Accounts for a Customer on your Platform
  11. 11. Account Methods With the Account Methods of the RaaS API you can: - Get a list of Accounts on your Platform - Get details for a specific Account on your Platform
  12. 12. Fund Methods With the Fund Methods of the RaaS API you can: - Register a new credit card* on an Account - Unregister a credit card from an Account - Get a list of registered credit cards on your Platform - Get details for a specific credit card on your Platform - Create a deposit from a registered credit card *Credit Cards come with a 3.5% fee – discuss with your BD/CSM team
  13. 13. Catalog Method With the Catalog Method of the RaaS API you can: - Get all of the reward items in your Platform's catalog Reward items contain: - Brand Name, Images, Descriptions, and Disclaimers - Available denominations - Countries and Currency - Item ID (UTID) for ordering
  14. 14. Order Methods With the Order Methods of the RaaS API you can: - Place an Order from an Account - Resend an Order previously placed from an Account - Get a list of Orders placed on your Platform - Get details for a specific Order on your Platform
  15. 15. Best Practices
  16. 16. Best Practices for Catalog Setup Available Balance Reward category options Crisp, current brand images Progress to earning rewards
  17. 17. Best Practices for Reward Checkout (1/3) Display: - Brand name - Image - Description - Available denoms - Disclaimer Employ cart functionality if enabling multiple reward redemptions in one transaction
  18. 18. Best Practices for Reward Checkout (2/3) Provide a clear order review step. Include: - Card(s) chosen - Total value to be redeemed - Name of intended recipient - Email of intended recipient - Acknowledgment of next steps
  19. 19. Best Practices for Reward Checkout (3/3) Provide a clear order confirmation step. Include: - Returned Reference Order # - Clear next steps - If applicable: contact info for Tango Card Customer Service
  20. 20. Best Practices for Standard Reward Delivery In most cases best practice will be to have Tango Card deliver the reward. RDP delivers rewards on a branded email template as soon as an Order call is placed.
  21. 21. Best Practices for In App Reward Delivery – Details (1/2) Reward Image, name, and amount Reward number or URL Links and instructions to spend reward Contact info for assistance Proper brand disclaimers
  22. 22. Best Practices for In App Reward Delivery – History (2/2) Total Redeemed Reward image and amount Reward ID, Date and link to details General disclaimers
  23. 23. Best Practices for Reward Delivery – Customer Emails Brand the template to maintain user experience Reward image, amount and number Links and instructions to spend reward Contact info for assistance Proper brand disclaimers From: Your Brand Subject: Your [reward brand] card from [your brand] has arrived
  24. 24. Notes on Funding with Credit Card (1/3) Credit Card Funding costs a 3.5% convenience fee. Best Practice is ACH and we have simple methods outside of the API for adding funds. [Link to/share funding document]
  25. 25. Best Practices for Fund Method – Register Card (2/3) Include: - Language of what to expect - Specific Account selected - 24 hour registration notice
  26. 26. Best Practices for Funding – Fund Account (3/3) Include: - Current balance - Specific Account selected - List of available credit cards
  27. 27. Best Practices for Reporting - Simple Include: - Date select - Choose or give permission for Platform, Customer, Account level reporting - Spreadsheet download
  28. 28. Handling RaaS API Response Status Codes Response Handling recommendations: 2xx - Successful 3xx - Log response, report To Tango Card 4xx errors - Log response, fix the request and manually retry 5xx errors - Log response, implement an automated retry mechanism that is capped at 5 requests. Note that error class responses will also include descriptive text further explaining the nature of the error. Refer to our documentation for additional info on response.
  29. 29. Protect your platform keys – NEVER transmit your platform keys via email or any other unsecured method. Design your system to allow for routine key changes. Change your keys immediately when employees who had access to the keys leave. If you suspect any suspicious activity on your platform, change your keys. Incremental retry - Network vagaries, infrastructure and supplier factors mean occasional network errors are inevitable and must be planned for. For this reason, we strongly recommend that you build an “exponential back off” or similar retry algorithm in which the timeout value for retry increases after each unsuccessful attempt. Exponential retries are well-documented elsewhere and beyond the scope of this document. FIND A LINK Balance Alerts - The RaaS API allows you to check an account balance at any time with the Get ACCOUNT resource, but it does not have low balance alerts at this time. We recommend building in a balance check and alert system if you anticipate the need to re-fund accounts on a regular basis. Parsing – Please take note of our Versioning and build your implementation accordingly. When possible, we will add additional functionality to the current version of the API in order to better serve existing customers. Recommended Behind the Scenes Best Practices
  30. 30. Getting Started with the RaaS API Components to Launching with the RaaS API: - Meet and Discuss Integration Plan (Both) - Receive Sandbox Credentials (Tango Card sends) - API integration (You complete) - *Brand Approval/UI review/Email Templates Creation (Tango Card completes) - Sandbox Testing (Both) - Receive Production Credentials (Tango Card sends) - Production Testing (Both) - Customer support planning – who is first tier, proper contact info (Discuss) - Finance planning – account funding/invoicing/reporting – funding in app/platform? (Discuss) *Brand Approval is very important: - Our brand partners are very protective of their brands (, iTunes, The Home Depot, etc.) - There are certain brands that will need extra approval of: - Your use case - Your UI/UX - Your CSM will facilitate all approvals.