Substituting Websites with    Social Media Sites         P01 GROUP 2         PRESENTED BY:          DEBRA TONG         TAN...
Agenda Define website and social media site Differences between website and social media site Strengths of website and ...
What is a website? Collation of various web pages containing an  abundance of information Centrally managed group of web...
What is a social media site? Social instrument for communication Not only gives information; interactive features E.g. ...
For example                                   Average user More than                            has 130 800 mil.          ...
RelationshipWEBSITES  SOCIAL  MEDIA   SITES
DifferencesWebsite                      Social Media Site• One-way                    • Two-way/interactive• Questions    ...
StrengthsWebsite                          Social Media Site• Better control and security    • Reach out to wider audience•...
WeaknessesWebsite                          Social Media Sites• Not interactive                • Company’s brand at risk –•...
Opportunities of using social media sites Wider marketing scope Build short and long-term relationships with    prospect...
Challenges of using social media sites Loss of credibility and reliability Security issues – difficult to control conten...
Solutions Integrate social media functions into website   Real-time chat, commenting, liking, sharing   Gives control t...
The Starbucks story…
Facebook page                 Starbucks is the only                retail company that is                  listed in the T...
Twitter page
Youtube page
My Starbucks Idea
Starbucks store
Starbucks’ main website
When to use what? Blogging – to position brand and promote others Micro-blogging (e.g. Twitter) – updates on-the-  go, i...
In conclusion… Use social media as a support, but not the basis Social media helps to engage customers and drive  traffi...
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Substituting websites with social media sites

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Substituting websites with social media sites

  1. 1. Substituting Websites with Social Media Sites P01 GROUP 2 PRESENTED BY: DEBRA TONG TANG TING WAI MICHELLE SEETOH CHERYL LIM NICHOLAS NGHAI MARIE HASHIMOTO
  2. 2. Agenda Define website and social media site Differences between website and social media site Strengths of website and social media site Weaknesses of website and social media site Opportunities it presents Challenges encountered Solutions Appropriate use of different social media sites Conclusion
  3. 3. What is a website? Collation of various web pages containing an abundance of information Centrally managed group of web pages Similar elements – homepage, navigation menu, footer area with important links and copyright information Static V.S. dynamic
  4. 4. What is a social media site? Social instrument for communication Not only gives information; interactive features E.g. commenting, voting/rating Hosted on dynamic websites Types:  Social Bookmarking e.g. Del.icio.us  Social News e.g. Digg  Social Networking e.g. Facebook  Social Photo and Video Sharing e.g. Youtube  Wikis  Blogs
  5. 5. For example Average user More than has 130 800 mil. friends onactive users the site Largest age group – 26 to Many small 34 years old businesses have (26.1%) their company page on Facebook only
  6. 6. RelationshipWEBSITES SOCIAL MEDIA SITES
  7. 7. DifferencesWebsite Social Media Site• One-way • Two-way/interactive• Questions • Opinions and thoughts• Mostly contributed by • Anyone can create andcompany contribute• Businesses • Individuals• Formal tone & style • Informal tone & style• Able to purchase product • Share information• Immediate/non-immediate • Immediate response (largeresponse use of smart phones)• No invitation • Ability to invite friends• Free access to website • Gain access upon request; login information needed
  8. 8. StrengthsWebsite Social Media Site• Better control and security • Reach out to wider audience• Able to artificially improve fastersearch engine rankings • Can better understand and• Need less customer service respond customers• More credibility • Higher traffic • Provide up to date information • Enhances brand awareness and image of company • Cost-effective • Low barrier to entry
  9. 9. WeaknessesWebsite Social Media Sites• Not interactive • Company’s brand at risk –• Not as interesting “word-of-mouth”• Risk of information overload • Risk of false information• Can be mislead • May not target the right• Higher start-up costs market• Hard to build visitor • Misunderstand intentionscommunity • Security issues – e.g.• Investing in SEO hackers • Time consuming; constant updates required
  10. 10. Opportunities of using social media sites Wider marketing scope Build short and long-term relationships with prospects Encourages customer satisfaction -> more loyal customers Opens the doors to building new relationships but also to valuable feedback Incorporation of website functions into social media sites e.g. Paypal Ability to control search engine ranking e.g. SMO
  11. 11. Challenges of using social media sites Loss of credibility and reliability Security issues – difficult to control content Less professional Lack of control over site e.g. when the social media site crashes Limited design of website Unable to find the right target market Unable to keep track of no. of site visitors
  12. 12. Solutions Integrate social media functions into website  Real-time chat, commenting, liking, sharing  Gives control to company over content and design Add security measures e.g. https, credibility logos Include visitor counter function for company pages in social media sites Have RSS feeds/subscriptions for website to keep customers updated via email
  13. 13. The Starbucks story…
  14. 14. Facebook page Starbucks is the only retail company that is listed in the Top 10 Facebook pages
  15. 15. Twitter page
  16. 16. Youtube page
  17. 17. My Starbucks Idea
  18. 18. Starbucks store
  19. 19. Starbucks’ main website
  20. 20. When to use what? Blogging – to position brand and promote others Micro-blogging (e.g. Twitter) – updates on-the- go, interact with customers in an ongoing dialouge Facebook – marketing, create hype and awareness for events/campaigns, add photos and videos Youtube – engage audience through video, vlog LinkedIn – serves as an online database
  21. 21. In conclusion… Use social media as a support, but not the basis Social media helps to engage customers and drive traffic Best is to have both a website and pages on social media sites

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