SAUSSURE
Representation Theory
Ferdinand de Saussure
 Ferdinand de

Saussure was a Swiss
linguist and
semiotician whose
ideas laid a
foundation for many...
Signs (Semiotics)
 In semiotics, a sign is something that can be
interpreted as having a meaning, which is
something othe...
The sign by Saussure
 In the tradition of semiotics developed by Ferdinand de

Saussure the sign relation is dyadic, cons...
The Similarities between his theory
within the media
Signs in the media
 Ferdinand De Saussure suggested these theories:

Signifier
 Physical form which we can see or hear w...
Some example of Signifiers
within a Music Video
 E.g Butterflies signifying freedom and hope.
 Fields and open spaces- F...
Examples of Signifiers
 The signified within this frame is Rihanna

surrounded by water, but the signifiers are
her freed...
Illuminati- Example








However and overthinking of symbolism can cause extreme ideas such as the
conspiracy th...
Another sign
This frame from another music video shows the signified of a band on a stage
and thousands of fans watching. ...
Saussure taneshia deckon
Saussure taneshia deckon
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Saussure taneshia deckon

  1. 1. SAUSSURE Representation Theory
  2. 2. Ferdinand de Saussure  Ferdinand de Saussure was a Swiss linguist and semiotician whose ideas laid a foundation for many significant development both in linguists and semiotics in the 20th century. 26 November 1857 – 22 February 1913)
  3. 3. Signs (Semiotics)  In semiotics, a sign is something that can be interpreted as having a meaning, which is something other than itself, and which is therefore able to communicate information to the one interpreting or decoding the sign. Signs can work through any of the senses, visual, auditory, tactile, olfactory or taste, and their meaning can be intentional such as a word uttered with a specific meaning, or unintentional such as a symptom being a sign of a particular medical condition.
  4. 4. The sign by Saussure  In the tradition of semiotics developed by Ferdinand de Saussure the sign relation is dyadic, consisting only of a form of the sign (the signifier) and its meaning (the signified). Saussure saw this relation as being essentially arbitrary motivated only by social convention. Saussure's theory has been particularly influential in the study of linguistic signs.
  5. 5. The Similarities between his theory within the media
  6. 6. Signs in the media  Ferdinand De Saussure suggested these theories: Signifier  Physical form which we can see or hear within the clip Signified  The meaning attached to the signifier within the clip  Roland Barthes adapted Ferdinand's theories into 'symbolic code' which organises and puts together the signifiers of the text, referring to groups of signifiers.
  7. 7. Some example of Signifiers within a Music Video  E.g Butterflies signifying freedom and hope.  Fields and open spaces- Freedom  Sexual references- Lollipops, flowers, tongues, treats e.g cakes  Nicki Minaj, Katy Perry and Rihanna have many signs to look for in music video’s that have another meaning.
  8. 8. Examples of Signifiers  The signified within this frame is Rihanna surrounded by water, but the signifiers are her freedom as she can float anywhere. The connotations of white are purity which can symbolise the characters innocence and youth.
  9. 9. Illuminati- Example        However and overthinking of symbolism can cause extreme ideas such as the conspiracy theory of the Illuminati: There are many signs and symbols which are said to relate to a cult known as the illuminati. Examples include: Triangles The All seeing eye Black vs white Fire Devil Weapons
  10. 10. Another sign This frame from another music video shows the signified of a band on a stage and thousands of fans watching. The framing of the shot and the focus being mainly on the fans, signifies the importance and freedom to share and do anything as the band plays. This symbolises them as a medium of information, showing their importance and influence.

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