Culture Shock

{

A brief MMS history and what it means to be a
MarketMeSuiter
How it began…
Tammy: Hey Alan, I have been using this thing
called social media for my e-commerce biz…
Alan: Social media?...
Fast Forward 2 Weeks…
Alan: Holy crap, it does work. And I can build
something that takes this concept and turns it into
software.
Tammy: Let’s ...
So we teamed up
to build…
DeskTweet – Easy Desktop Tweeting

A proof of concept.
36 cups of coffee, 3 pizzas and 24 hours later….

We released

TweetBrand
TweetBrand was similar to DeskTweet, but we
figured out a way to brand the link underneath
the tweets with a person’s comp...
The same week as TweetBrand’s launch,
Tammy went into the hospital to bring James
into the world.
Transcript for text conv...
Culture Point:
We love this company.
MarketMetweet 1.0

{January 2010}
Bill Nunney really
gets to show his
stuff and
MarketMeTweet
launches

Tweet, Not Suite…
...
Our users have always been
vocal. And they wanted
more than just “Tweet…”

Enter, MarketMeSuite.
{We went through a Goth phase}

MarketMeSuite 2.0
We call this our
experimental period
{We were finding ourselves}

But what we
found was…
We
couldn’t
do it all.
So we streamlined.
Shut down other app projects.
Focused on MarketMeSuite and decided
to make it even more powerful.

Mark...
If this were a movie,
it would be a good time to
{Cue Photo Montage}

Because
a lot
happened.
It felt like a lot more
living through it,
but in a nutshell

Tammy
Moves
to the
UK

Small
seed
round
raised

Adobe
Air Ap...
And then we start to think…

Hang on a second…
Most of our users
are in the USA!
So we came to
Boston.
{Cambridge, technically}
{Immigration was a blast}

But we made it.
This guy looks like
he may have
bodies in his
freezer.
{Nearly half our team has relocated to be a part of this}

Culture Point: We’d
move for this
company.
{We believe in it th...
May 2012 we were quite literally born again.

MarketMeSuite, LTD
was formed
in the USA.
{Second half of 2012 - 2013 in a nutshell}

• 

Inbox For Social launched

• 

Raised $2.25 million

• 

Came to Boston {C...
And that
brings us to today.
MarketMeSuite Today!
{Culture Shock}

So what makes
MarketMeSuite’s
culture?
*On top of the Empire
State Building.

We hold each other to
a high standard.
And we help
each other
achieve greatness.
Sometimes
we talk
funny.
But we aren’t
too loud.
• 
• 
• 

Daily standups
HipChat used heavily
We like to get “in the
zone”

*Look…developers in th...
No one punches a time clock. You know what you
have to do and when it needs to be done.

We
believe in
autonomy.
We are
underdogs.

*Meet Brian, Alan’s dog. Also an underdog.
But it doesn’t scare us.
It motivates us.
{We never expect anything will come easy.
In fact, we expect the opposite.}
We are damn good at
what we do.
But we are humble.
And we ask for help when we need it.
We love
our customers.
We’re obsessed with customer happiness.
This means going above and beyond the call of
duty to make ...
We
work
hard…
*well most of us…
But we work smart.
• 

We set up simple & robust
processes

• 

We prioritize

• 

We deploy stuff

• 

We don’t have time...
This all works
because we love
what we do.
{It’s not just a job}
Culture Shock

{

End.

This MarketMeSuite
deck will continue to evolve.
Stay tuned.
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Tammy Fennell + Follow Cultureshock: A brief MMS history and what it means to be part of the MarketMeSuite team

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MarketMeSuite is the amazing social media marketing platform for small businesses. See who’s talking about topics related to your business both inside and outside of your social network, then engage and convert. We love what we do and have a lot of fun doing it. (This was originally uploaded to my duplicate account "TammyKahnFennell1" but this is the account you should follow me on!)

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  • Tammy
  • Tammy
  • Tammy
  • Tammy, next Alan
  • AlanSo we teamed up to build…
  • AlanDeskTweet (FREE)MVPFast to buildTweet out onlyQuentin birdFew thousand downloadsListened to our user and continued developing
  • AlanMade it yellowFirst PAID productFEEDBACK/DATA More feeds, Replies, home timeline.Novel Twitter API usage
  • AlanSolving for the small business, link backTwitter contacted us - Influenced DesignPulled ahead of other competitors(first sale) Tammy Next
  • Tammy
  • Tammy, Alan nextTalk to the fact that it wasn’t the last time that people answered at very important times in their life.Segway: At this point we wanted to really ramp up our development efforts…. HAND TO ALAN.
  • AlanVersion 1 warm memories.Solving for the small business… FEATURESGreat launch… early adopters Just the beginning…
  • AlanInterestingly! landscape changed fast, small businesses needs. We practicedata driven decisions, agile development. – ELABORATEMarketMeSuite was born.
  • Alan8 weeks later, rapid development… we released 2.0Notably, we implemented what our customers neededFacebook (multiple networks)Column formatFull screenRSSWith the momentum, we developed on…
  • Alan, Tammy NextStarted experimenting!Schedule Droid BlogMeStarted to find we were LOSING FOCUS (TAMMY NEXT)
  • Tammy
  • Tammy (SAY FINAL ADOBE AIR VERSION)
  • Tammy
  • Tammy
  • Tammy
  • Tammy
  • Tammy
  • Tammy
  • Tammy
  • Tammy (pivot from freemium is last bullet, then mission growth and scale!)
  • Tammy
  • Tammy- REITERATE A FEW PRODUCT POINTS, SEGWAY INTO CULTURE
  • Tammy
  • Tammy
  • Tammy, Alan Next
  • Alan/Tammy
  • Alan/Tammy, Tammy next
  • Tammy
  • Tammy
  • Tammy
  • Tammy
  • Tammy
  • Tammy
  • Tammy
  • Tammy
  • Tammy
  • Tammy, this is last slide before end. Segway to next slide, and get demo revved up, hand to alan.
  • Tammy
  • Tammy Fennell + Follow Cultureshock: A brief MMS history and what it means to be part of the MarketMeSuite team

    1. 1. Culture Shock { A brief MMS history and what it means to be a MarketMeSuiter
    2. 2. How it began… Tammy: Hey Alan, I have been using this thing called social media for my e-commerce biz… Alan: Social media? I’m a developer. I am not social. Tammy: But it can help you get more business, I’ll show you…
    3. 3. Fast Forward 2 Weeks…
    4. 4. Alan: Holy crap, it does work. And I can build something that takes this concept and turns it into software. Tammy: Let’s do it. Alan: High five! *Disclaimer: No actual high five took place.
    5. 5. So we teamed up to build…
    6. 6. DeskTweet – Easy Desktop Tweeting A proof of concept.
    7. 7. 36 cups of coffee, 3 pizzas and 24 hours later…. We released TweetBrand
    8. 8. TweetBrand was similar to DeskTweet, but we figured out a way to brand the link underneath the tweets with a person’s company name. Like this: People thought it was pretty cool, and they paid for it.
    9. 9. The same week as TweetBrand’s launch, Tammy went into the hospital to bring James into the world. Transcript for text conversation between Alan {in england} and Tammy {in hospital} Alan: We had our first sale of Tweetbrand! Tammy: That’s great… a little busy. Alan: Oh… well say hi to James for me. But I answered.
    10. 10. Culture Point: We love this company.
    11. 11. MarketMetweet 1.0 {January 2010} Bill Nunney really gets to show his stuff and MarketMeTweet launches Tweet, Not Suite… not yet.
    12. 12. Our users have always been vocal. And they wanted more than just “Tweet…” Enter, MarketMeSuite.
    13. 13. {We went through a Goth phase} MarketMeSuite 2.0
    14. 14. We call this our experimental period {We were finding ourselves} But what we found was…
    15. 15. We couldn’t do it all.
    16. 16. So we streamlined. Shut down other app projects. Focused on MarketMeSuite and decided to make it even more powerful. MarketMeSuite 3.0
    17. 17. If this were a movie, it would be a good time to {Cue Photo Montage} Because a lot happened.
    18. 18. It felt like a lot more living through it, but in a nutshell Tammy Moves to the UK Small seed round raised Adobe Air App release free Work begins on Inbox For Social We score Alec Stern as our awesome advisor
    19. 19. And then we start to think… Hang on a second… Most of our users are in the USA!
    20. 20. So we came to Boston. {Cambridge, technically}
    21. 21. {Immigration was a blast} But we made it. This guy looks like he may have bodies in his freezer.
    22. 22. {Nearly half our team has relocated to be a part of this} Culture Point: We’d move for this company. {We believe in it that much}
    23. 23. May 2012 we were quite literally born again. MarketMeSuite, LTD was formed in the USA.
    24. 24. {Second half of 2012 - 2013 in a nutshell} •  Inbox For Social launched •  Raised $2.25 million •  Came to Boston {Cambridge} •  API re-write for a highly scalable platform •  Pivot from freemium to free trial 2014 Mission: Grow and Scale!
    25. 25. And that brings us to today.
    26. 26. MarketMeSuite Today!
    27. 27. {Culture Shock} So what makes MarketMeSuite’s culture?
    28. 28. *On top of the Empire State Building. We hold each other to a high standard.
    29. 29. And we help each other achieve greatness.
    30. 30. Sometimes we talk funny.
    31. 31. But we aren’t too loud. •  •  •  Daily standups HipChat used heavily We like to get “in the zone” *Look…developers in their natural habitat. Do not sneak up on them as they are easily startled.
    32. 32. No one punches a time clock. You know what you have to do and when it needs to be done. We believe in autonomy.
    33. 33. We are underdogs. *Meet Brian, Alan’s dog. Also an underdog.
    34. 34. But it doesn’t scare us.
    35. 35. It motivates us. {We never expect anything will come easy. In fact, we expect the opposite.}
    36. 36. We are damn good at what we do.
    37. 37. But we are humble. And we ask for help when we need it.
    38. 38. We love our customers. We’re obsessed with customer happiness. This means going above and beyond the call of duty to make sure a customer is getting value and wants to recommend us to others.
    39. 39. We work hard… *well most of us…
    40. 40. But we work smart. •  We set up simple & robust processes •  We prioritize •  We deploy stuff •  We don’t have time for bureaucracy *How we decide who’s getting coffee
    41. 41. This all works because we love what we do. {It’s not just a job}
    42. 42. Culture Shock { End. This MarketMeSuite deck will continue to evolve. Stay tuned.

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