Building A Successful Social Following

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Building an engaged following on social is so important! It's quality not quantity that matters.

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Building A Successful Social Following

  1. 1. CONFIDENTIAL Copyright © 2013 MarketMeSuite, LTD 1
  2. 2. CONFIDENTIAL Copyright © 2013 MarketMeSuite, LTD 2 Building a Successful Following Tammy Kahn Fennell CEO MarketMeSuite
  3. 3. CONFIDENTIAL Copyright © 2013 MarketMeSuite, LTD 3 The Social Media Engagement Problem • How do I build a targeted following? • How do I find people who need my product or service? • How do I get attention from the media, influencers and potential partners?
  4. 4. CONFIDENTIAL Copyright © 2013 MarketMeSuite, LTD 4 Why Did We Build MarketMeSuite? In our own businesses, we needed a better way to find quality conversations, influencers, and convert followers into paying customers…
  5. 5. CONFIDENTIAL Copyright © 2013 MarketMeSuite, LTD 5 There are Social Marketing Rules Understanding the basics. • The same rules apply to social media situations as real life ones. Be real, be relevant, be useful, and people will want to talk to you. • Don’t be a Social Media streaker. If you're the crazy person shouting randomness at no one in particular, you aren't going to get a lot of traction in offline situations (or at least not the right attention!). • The same holds true for online situations: Find your customers, talk to them, find out what they want, and interact.
  6. 6. CONFIDENTIAL Copyright © 2013 MarketMeSuite, LTD 6 4 Key Elements For Social Marketing Take a 4-step approach: Curate Manage Engage Measure
  7. 7. CONFIDENTIAL Copyright © 2013 MarketMeSuite, LTD 7 Get Organized! Step #1: Management Filters out the noise • Separate accounts o One “Main” account o One Help account o Personal account o Team members • Pull all your social marketing into one place o Cross posting o Load sharing across team • Focus on actionable content o @Replies o DMs o Relevant Searches
  8. 8. CONFIDENTIAL Copyright © 2013 MarketMeSuite, LTD 8 How Chris Brogan Got Us In This Book Step #3: Engagement (your secret weapon) You have something that larger companies wish they had (and pay a lot to emulate). Realness and ability to react quickly. Engagement = business. How Chris Brogan Landed us in this book… • Someone tweeted “Chris Brogan is at the CIC” • I tweeted him saying “hey, if you’re on the 9th floor, you need to pass the 5th on your way out” • He came to see our space • He tweeted that he was “Checking out @MarketMeSuite at the CIC” • Aliza Sherman, author of this book, saw it, and included us in a list of the best engagement tools!
  9. 9. CONFIDENTIAL Copyright © 2013 MarketMeSuite, LTD 9 People Will Speak Their Minds! • Don’t be surprised to hear strong opinions • Engaging is important for both negative and positive comments • Engage with people who make suggestions .
  10. 10. CONFIDENTIAL Copyright © 2013 MarketMeSuite, LTD 10 Do You Know Your Audience? Let’s stop and think for a moment. The more you know about your niche, the greater the impact of Social Media Marketing. Write it down. • What is your niche? • List 10 keywords and phrases related to your business • Who are your customers? Where are they located? • What can you offer to HELP the customer •Advice •Support •Discounts •Recommendations Knowledge = effectiveness
  11. 11. CONFIDENTIAL Copyright © 2013 MarketMeSuite, LTD 11 Did It Work? Step #4: Measure Your Effectiveness The top reason businesses stop (or never start) using Social Media Marketing? They can’t figure out if it’s working. A few things you got to accept about Social Marketing: • It isn’t an exact science • There is going to be trial and error • You can’t put it on complete auto pilot (more on that in a second) There are tools to help! • MarketMeSuite shows you what you’ve done and who has done it, so you can start to track what is working best
  12. 12. CONFIDENTIAL Copyright © 2013 MarketMeSuite, LTD 12 Staying the Course • It's rare to catch a 5 pound fish just after you've dipped your pole in the water • Like SEO, it needs time • Stay the course
  13. 13. CONFIDENTIAL Copyright © 2013 MarketMeSuite, LTD 13 It Doesn’t Take All Day! You can’t be there 24/7 We’ve established that you: • Need a real presence (your SMB secret weapon) • Cannot completely automate There are some tricks! • Scheduling o Florist who gets the Twitter handle of all customers, and schedules up tweets leading up to, on, and just after the wedding, ensuring maximum engagement all organized in advance (Great for birthdays too) • Auto DM o Can be controversial, but great way to welcome new followers o “Thanks for following me, use this code at checkout and get 10% off” • RSS o Have a blog? Automatically hook it up to your Social media accounts o Tweet out industry posts as well, but give them credit
  14. 14. CONFIDENTIAL Copyright © 2013 MarketMeSuite, LTD 14 Key Takeaways It can be done! Today you’re expected to navigate through the social sphere looking, hoping, you can find people willing to pay you money for your product or service… With the 4 steps, you can! • Manage o Strong management helps you cut through the noise you can be effective • Curate o Don’t suffer for social content overload, filter for the stuff that really matters • Engage o Convert leads by engaging, leveraging that “realness” SMBs can provide • Measure o Use tools to figure out what’s working and keep going! Then, set it in motion and save time using automation tricks
  15. 15. CONFIDENTIAL Copyright © 2013 MarketMeSuite, LTD 15 MarketMeSuite Can Help Our Inbox For Social gives our customers the tools they need to Organize, Prioritize, Engage and Grow! Go to www.MarketMeSuite.com for a free trial!
  16. 16. CONFIDENTIAL Copyright © 2013 MarketMeSuite, LTD 16 Let’s Connect! Connect with me: Tammy Kahn Fennell tammy@marketmesuite.com @tammykfennell @marketmesuite @marketmehelp

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