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Andrew Goodwin's Theory


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Andrew Goodwin's Theory

  1. 1. Andrew Goodwin’s Theory By Tamara Adams
  2. 2. Summery of theory:O Andrew Goodwin believes that there are 6 features when it comes to music videos.O Synesthesia, according to Andrew Goodwin is a process by which sensory impressions are carried over from one sense to another. (Seeing the sound in your head) for example, when listening to music, you imagine images.
  3. 3. O He also believes that there is a relationship between the music and visuals. The tone of the atmosphere of the visual reflects that of the music.O There are three ways the visuals respond to the music:1. ILLUSTRATE2. AMPLIFY3. DISJUNCTURE
  4. 4. Jeremy Fisher - CigaretteO I will be using Andrew Goodwins theory to evaluate Jeremy Fisher‟s music video – Cigarette.
  5. 5. Relationship between lyrics and visuals The song is introduced with a musical break and images of the cigarette box The guy begins to sing: “I‟ll be your cigarette”
  6. 6. “I‟ll be hard to forget”The images are of a persontrying to squish the cigaretteand get rid of it at the sametime the lyrics are sung.“Good or bad I‟m just a habit”The image is of the litcigarette and a cup of tea inthe background. Which areboth commonly known as ahabit to have. “Light me up” When this lyric is sung the match is shown and then in the next scene it is lit and connects with the cigarette.
  7. 7. Evaluation:O With this video the relationship between the music and the visuals are very clear. When the lyrics are sung then the images appear as if the lyrics are instructions. For example, at this time in the video the lyrics are “Light me up and get on with it” and the image is of the cigarette about to be lit by the match.
  8. 8. Relationship between Music and VisualsO Andrew Goodwin believes that the tone and the atmosphere of the visual reflects the music.O With the song „Cigarette‟ the way in which the visuals respond are by illustrating. The music video uses a set of images to illustrate the meaning of the lyrics. This image illustrates what the music video is about.
  9. 9. O As the artist is not signed to a record label he does not have any demands of close up shots and he does not have any motifs that recur across his work (e.g. visual style)O However, the artist is unique as the video is of a animation and it is unusual and quirky
  10. 10. Frequent reference to the notion of lookingO Andrew Goodwin believes that with music videos the artists are know to look at themselves for example, screens within screens, mirrors and stages.O However, with this music video there is no “looking” apart from when the girl Jeremy is singing to is looking into a mirror: The camera is being represented as the mirror in this shot.
  11. 11. Intertextual ReferenceO The last stage to a music video according to Andrew Goodwin is that there are intertextual references which means that there are references to films or TV programmes.O This song has no intertextual references. However, it is an animation of a cigarette and in the beginning scene the cigarette is shown in a box which is how cigarettes are sold.