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Search on consumer electronics


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Search on consumer electronics

  2. 2. CONSUMER ELECTRONICS <ul><li>Includes electronic equipments intended for everyday use </li></ul><ul><li>Most often used in entertainment, communications and office productivity </li></ul>
  3. 4. TOP LEADING COMPANIES <ul><li>NOKIA </li></ul><ul><li>SAMSUNG </li></ul><ul><li>LG </li></ul><ul><li>SONY </li></ul><ul><li>BLACKBERRY </li></ul><ul><li>PANASONIC </li></ul>
  4. 6. <ul><li>Nokia Corporation is a Finland based multinational company </li></ul><ul><li>Headquarter -- Keilaniemi, Espoo , city neighboring Finland's capital Helsinki. </li></ul><ul><li>CEO -- Olli-Pekka Kallasvuo </li></ul><ul><li>Chairman -- Jorma Ollila </li></ul><ul><li>Founder -- Fredrik Idestam in 1865 . </li></ul><ul><li>Nokia started as a pulp, rubber and cable manufacturer </li></ul>
  5. 9. LOGOS NOKIA Company logo, 1966. The NOKIA &quot;arrows&quot; logo before its Connecting People logo. &quot;Connecting People&quot; slogan, invented by Ove Strandberg.
  7. 12. NOKIA PRODUCTS <ul><li>Military communications and equipment </li></ul><ul><li>ADSL modems </li></ul><ul><li>Digital television </li></ul><ul><li>Personal computers </li></ul><ul><li>Mini laptops </li></ul><ul><li>Internet Tablet </li></ul><ul><li>GPS products </li></ul>
  8. 13. NOKIA ACCESSORIES <ul><li>Carrying and styling </li></ul><ul><li>Car solutions </li></ul><ul><li>Headsets </li></ul><ul><li>Memory cards and cables </li></ul><ul><li>Music related products </li></ul><ul><li>Navigation </li></ul><ul><li>Home and office </li></ul><ul><li>Power </li></ul>
  9. 14. <ul><li>Nokia uses a pricing strategy that best suits the product . </li></ul><ul><li>Market Penetration- Nokia 1100. </li></ul><ul><li>Market Skimming- N-95 . </li></ul>
  10. 15. Time Sales or Profits Growth Maturity Decline Introduction Sales curve The Concept Phones Nokia E- series Nokia Symbian & N- Series Nokia 30 & 40 Series Product life cycle of NOKIA
  11. 16. <ul><li>AIDA in Nokia – : </li></ul><ul><li>A – Attention </li></ul><ul><li>I – Interest </li></ul><ul><li>D – Desire </li></ul><ul><li>A – Action </li></ul>
  12. 17. <ul><li>Discounts are provided to online Nokia purchasers through Nokia discount coupons or coupon codes </li></ul><ul><li>Commission is also provided to retailers on the sale of every Nokia cell phones and accessories. </li></ul>PRODUCT PROMOTION <ul><li>Advertising: Through TV, Sign boards, Bill boards, Radio, Newspaper, Broachers, Posters, Dummies and display stands </li></ul>
  13. 18. ACQUISITIONS <ul><li>Since December 1997, Nokia has acquired 37 companies or businesses </li></ul><ul><li>On August 5, 2009, Nokia acquire Cellity, a mobile software company </li></ul><ul><li>In September, 2008, Nokia acquired OZ Communications of Canada </li></ul>
  14. 19. N ET SALES 2009 Nokia Mobile Phones net sales by region Europe & Africa 46% Americas 35% Asia Pacific 18%
  16. 21. SAMSUNG <ul><li>A multinational corporation </li></ul><ul><li>Headquarter: Samsung Town, Seoul,  South Korea </li></ul><ul><li>CEO : J S Shin </li></ul><ul><li>Founder : Lee Byung Chull , a Korean industrialist ( 1938 ) </li></ul>
  17. 22. <ul><li>CORE VALUES: </li></ul><ul><li>“ In everything we do, we strive to help people live better lives ” </li></ul><ul><li>VISION AND MISSION: </li></ul><ul><li>SAMSUNG is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives, and continue to make Samsung a digital leader. </li></ul>
  18. 23. CORE MARKETS
  19. 25. DISTRIBUTION NETWORK OF SAMSUNG Original equipment manufacturer/vendor or supplier Original equipment manufacturer/vendor or supplier Factory Regional distributing center Branch warehouse Direct dealer Modern retail/ Exclusive stores & Samsung digital plazas Distributor Sub - Dealer C onsumer/Customer
  20. 26. PRODUCT LIFE CYCLE OF SAMSUNG MOBILES Omnia Touch wiz Ultra Beat 450 Introduction Growth Maturity Decline
  21. 27. STRATEGY <ul><li>Digital Vision: “A company that leads the digital convergence revolution” </li></ul><ul><li>Brand power, logistics, IP: </li></ul><ul><li>-High-margin products </li></ul><ul><li>-Create value chain that integrates competencies of all areas </li></ul><ul><li>-Customer and market oriented </li></ul><ul><li>Global network by function </li></ul><ul><li>Performance evaluation and compensation plan </li></ul>
  22. 28. PRICING <ul><li>Average  price  of a TV set has dropped 30% in five years </li></ul><ul><li>TVs priced at $3,000 and above </li></ul><ul><li>Biggest maker of digital mobile phones using CDMA technology </li></ul>
  23. 29. PROMOTION <ul><li>By targeting: </li></ul><ul><li>LOCAL MARKET </li></ul><ul><ul><li>TEIR 1 CITIES </li></ul></ul><ul><ul><li>TEIR 2 CITIES </li></ul></ul><ul><li>NICHE MARKET </li></ul>
  24. 30. <ul><li>Appoints olympic gold medalist ABHINAV BINDRA as Brand Ambassador for its consumer electronics business </li></ul><ul><li>Appoints AAMIR KHAN as its brand ambassador for mobile phones </li></ul><ul><li>New, spunky, tagline – </li></ul><ul><li>'Next is What ?' </li></ul><ul><li>It is being used in all of 'Samsung Mobiles' communication material. </li></ul>
  25. 31. NOKIA V/S SAMSUNG S.No. NOKIA SAMSUNG 1. Fashion statement for a customer Catches the pulse of the customer 2. Focuses on branding and technology Focuses on branding, product design and human resources 3. It should focus on niche markets It should focus on mass market instead of niche markets 4. Building a worldwide supplier network Tie up with service providers 5. Life style marketing and segmentation Offer product variations 6. New competitors with different skills and potent brands is a challenge Not keeping track of the new trends in the market