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STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

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Whether your future lies in academia, the business world, or
other professions, building and maintaining a scholarly and
professional profile online can be an important and strategic
part of candidature. Increasingly, if a potential collaborator or
employer can’t Google your name and discover details of
research expertise, what you’re written and how to contact
you, then for many people you don’t exist! In this workshop
Dr Tama Leaver will give an overview of the tools available
for building an online presence (blogs, social networks,
bespoke profiles such as Academia.edu, citation presences
such as Google Scholar) and examine some of the
questions it’s worth asking before you leap online, including:
should I set up a blog? Which FREE tools are best for me to
establish an online presence? Who owns my writing or
pictures if I post them online? Are Facebook or Twitter
useful tools for networking with colleagues and scholars? If
© Copyright Curtin University 2015
Curtin University is a trademark of Curtin University of Technology
CRICOS Provider Code 00301J
so, how do you balance Facebook (and other social
networks) as a place for sharing personal information versus
a place for building a scholarly profile? What exactly is
Twitter, what’s a conference ‘backchannel’, and why do
more and more academic conferences have an official
“hashtag”?

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STRATEGIES FOR DEVELOPING A SCHOLARLY WEB PRESENCE DURING A HIGHER DEGREE

  1. 1. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Dr Tama Leaver, Dept. of Internet Studies Strategies for Developing a Scholarly Web Presence During a Higher Degree 22 September 2015
  2. 2. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Five Questions About You! 1. Who knows what results turn up when you Google (search) your own name? 2. Where online do you read or engage with discussions relevant to your research? 3. Who writes their own blog or website? 4. Who has a Facebook profile? 5. Who uses Twitter? … and what do you want to get out of this seminar? Image by www.lumaxart.com
  3. 3. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Outline 1. Why have a Web Presence? • Before you start • Scholarly Context 2. Tools of the Trade • Websites (Blogs, Tumblr) • Facebook • Twitter • Scholarly Networks & Profiles 3. When to Engage? • Academic Conferences & Networking • Publication & Promotion Image by www.lumaxart.com
  4. 4. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J [1] Why have a web presence?
  5. 5. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Image courtesy of Paul Watson. Why have a Web Presence? To exist, to share and to discuss … • So people can find you. • So people can find your topic (and then you). • To share and get feedback on your ideas as they develop • To share resources and insights (and have them shared right back!) • To be part of your scholarly area • To be part of the larger online postgraduate community (it’s less lonely with PhD Comics)
  6. 6. http://www.phdcomics.com/comics/archive.php?comicid=1296
  7. 7. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Image courtesy of Paul Watson. Before you start … • Decide what you want to say or do with your web presence! • How ‘professional’ or personal will your web presence be? • Who are you writing for? • Do you have different tools for different purposes? • How often will you update your web presence? • How often will you check your chosen tools or platforms?
  8. 8. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Scholarly Context … Lupton, D. (2014). “Feeling Better Connected”: Academics’ Use of Social Media. Canberra: University of Canberra. Retrieved from http://www.canberra.edu.au/faculties/arts- design/attachments/pdf/n-and-mrc/Feeling-Better-Connected-report-final.pdf
  9. 9. Which tools matter?
  10. 10. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J [2] Tools of the trade
  11. 11. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Websites & Blogs: the Practicals ...  What is a blog? (My blog.)  Blogger: http://www.blogger.com/  Wordpress: http://wordpress.com/  Tumblr: http://www.tumblr.com  The Academic Blog Portal: http://academicblogs.org/ index.php?title=Main_Page Image by www.lumaxart.com
  12. 12. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Blogs: a few examples …  Sky Croeser (Curtin) http://skycroeser.net/  Tim Highfield’s ‘…and then the world’ (QUT) http://timhighfield.net/  Jason Mittell’s ‘Just TV’ http://justtv.wordpress.com/  Melissa Gregg’s ‘Home Cooked Theory’ http://homecookedtheory.com/ Image by www.lumaxart.com
  13. 13. Readings Blogs (and other websites)  RSS (Really Simple Syndication)  Separates the form and content, so updated content can come to you!  RSS Readers (aka Aggregators) eg Feedly http://cloud.feedly.com/
  14. 14. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Social Networks (aka Facebook)  Decide in advance which social networks are just social and which will include academic networking and sharing!  Use privacy settings and groups (not the whole world, all the time!).  Learn about PAGES and GROUPS – many academic groups and conferences have one!
  15. 15. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Social Networks (aka Facebook)  Don’t forget if you’ve used social networks for professional interaction, some things are best not shared …
  16. 16. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Twitter? • Micro-blogging? (eg @tamaleaver) • Quick sharing and commentary • Good in combination with other services (Eg Blogs) • Conferences: official twitter profiles, pre- conference discussions and #hastags
  17. 17. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Twitter: Immediate Answers
  18. 18. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Scholarly Profiles & Presences: Google Scholar
  19. 19. Academia.edu https://curtin.academia.edu/TamaLeaver
  20. 20. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J ORCiD (eg http://orcid.org/0000-0002-4065-4725 )
  21. 21. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Scopus (eg http://www.scopus.com/authid/detail.url?authorId=39963062500 )
  22. 22. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J So many other tools …  Social Bookmarking  Eg Delicious www.delicious.com  “Professional” Social Networks  Eg LinkedIn http://www.linkedin.com/  ResearchGate: https://www.researchgate.net/home
  23. 23. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J [3] When to engage?
  24. 24. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Conference hashtags (#ir14)  Conference hashtags = specific way of finding your conference on Twitter.  ‘Backchannel’ during conference (or just ‘channel’).  Often now used before and after to build and maintain community around specific conferences.
  25. 25. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J
  26. 26. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J
  27. 27. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Slideshare / Content-Specific Sites  Slideshare.com – like the YouTube of powerpoint slides  EG http://slidesha.re/17R 6rw9
  28. 28. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Conferences  Engage via social media before the conference via official hashtags (Twitter) and on dedicated Facebook pages & groups.  During the conference engage in commentary about talks via social media  Share your presentation (eg Slideshare, Prezi, a blog post, etc.)  Afterward: maintain networks established to continue scholarly engagement & networking
  29. 29. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Publications … (preprint sharing)
  30. 30. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Publication Repositories  Submit pre-prints of publications to OPEN ACCESS institutional repositories.  Quickly indexed by search engines, including Google Scholar.  Makes research visible and findable quickly (often long delays between article acceptance and publication).  eSpace librarians sort out copyright issues.  Curtin’s eSpace: http://espace.library.curtin.edu.au
  31. 31. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J eSpace: Profile & Statistics
  32. 32. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Op Eds, etc: The Conversation
  33. 33. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J The Conversation: Building Impact …
  34. 34. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J The Conversation: Detailed Statistics, Good Reach & Encourages Republication (Creative Commons licenses)
  35. 35. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Blog posts …
  36. 36. Blog posts …
  37. 37. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Footer text - slideshow title
  38. 38. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Impact & Altmetrics
  39. 39. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Big Impact!  See boyd, danah, and Kate Crawford. “Critical Questions for Big Data.” Information, Communication & Society 15.5 (2012): 662–679. http://www.tandfonline.com/doi/abs/10.10 80/1369118X.2012.678878
  40. 40. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Publications  Share ideas, discuss early findings via social media  Post drafts and pre-prints to build attention and early citations (subject to the copyright terms of your targeted publication; see Sherpa/Romeo)  Share widely upon publication via social media, scholarly networks (Academia, Researchgate, etc) and scholarly profiles (Google Scholar, ORCiD, etc)  Use blog posts, op eds, reports, other sources to promote, mention and diversify you audience, impact and attention.  Build impact measures beyond traditional citations (but also those!) such as those measured by Altmetrics.
  41. 41. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Hands on follow-up next week …  “GETTING STARTED IN DEVELOPING A WEB PRESENCE (HANDS ON SESSION)”  What tools do you want to set up?  Bring a profile photo and a one-paragraph scholarly biography (ie ‘who am I?’).  Date: Tuesday, 29 September 2015  Time: 10am - 12pm  Venue: 402.233
  42. 42. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Questions or Comments? Or find me later … www.tamaleaver.net @tamaleaver t.leaver@curtin.edu.au

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