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While many studies explore the way that individuals represent themselves online, a less studied but equally important question is the way that individuals who cannot represent themselves are portrayed. This paper outlines an investigation into some of those individuals, exploring the ends of identity – birth and death – and the way the very young and deceased are portrayed via the popular mobile photo sharing app and platform Instagram. In order to explore visual representations of birth and death on Instagram, photos with four specific tags were tracked: #birth, #ultrasound, #funeral and #RIP. The data gathered included quantitative and qualitative material. On the quantitative front, metadata was aggregated about each photo posted for three months using the four target tags. This includes metadata such as the date taken, place taken, number of likes, number of comments, what tags were used, and what descriptions were given to the photographs. The quantitative data gives also gives an overall picture of the frequency and volume of the tags used. To give a more detailed understanding of the photos themselves, on one day of each month tracked, all of the photographs on Instagram using the four tags were downloaded and coded, giving a much clearer representative sampling of exactly how each tag is used, the sort of photos shared, and allowed a level of filtering. For example, the #ultrasound hashtag includes a range of images, not just prenatal ultrasounds, including both current images (taken and shared at that moment), historical images, collages, and even ultrasound humour (for example, prenatal ultrasound images with including a photoshopped inclusion of a cash, or a cigarette, joking about the what the future might hold). This paper will outline the methods developed for tracking Instagram photos via tags, it will then present a quantitative overview of the uses and frequency of the four hashtags tracked, give a qualitative overview of the #ultrasound and #RIP tags, and conclude with some general extrapolations about the way that birth and death are visually represented online in the era of mobile media.