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Instagrammatics: Analysing Visual Social Media (CCISS15 Workshop)

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Workshop held at the CCI Sumer School on Digital Methods at Swinburne University, Melbourne Australian on 11 & 12 February 2015.

by Dr Tim Highfield, QUT @timhighfield
Social Media Research Group
& Dr Tama Leaver, Curtin University @tamaleaver
Department of Internet Studies

Published in: Education
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Instagrammatics: Analysing Visual Social Media (CCISS15 Workshop)

  1. 1. Instagramma)cs:     Analysing  Visual  Social  Media   CCISS15  Workshop,  11  &  12  Feb  2015   Dr  Tim  Highfield,  QUT      @)mhighfield   Social  Media  Research  Group   &  Dr  Tama  Leaver,  Cur)n  University      @tamaleaver   Department  of  Internet  Studies  
  2. 2. Workshop  Overview   1.  Meta  Instagram:   What  we  get  from  the   API   2.  Visual  Analy)cs   3.  Kickstart  a  Visual   Social  Media  Analysis   Not  on  Instagram?      Use  Account:  cciss15  /  Password:  swinburne  
  3. 3.     [1]  Meta  Instagram:  What  we  get  from  the  API  
  4. 4. Instagram!  
  5. 5. Methods  Builds  on  Twi^er  Analysis  …   •  Instagram  images/ videos  include   much  of  the  same   data  and  metadata   as  tweets.    
  6. 6. From  Twi^er  …  
  7. 7. …  to  Instagram  
  8. 8. The  (insta)grammar  of  Instagram  i   •  Twi%er  ≠Instagram   – Retwee)ng  vs.  regramming   •  DYNAMIC  DATA   – Cap)ons  and  comments   – ♥ – Edi)ng  acer  the  fact   – Tagging  in  comments   – Commen)ng  months  later   – Variable  numbers  of  comments,  likes,  media…  
  9. 9. The  (insta)grammar  of  Instagram  ii   •  The  RICH  KIDS  RICHES  of  INSTAGRAM   –  The  Instagram  aesthe)c  -­‐  filters!   –  Selfies!   –  Memes  and  macros!   –  Cats!   –  Food  porn!   –  Emoji!   –  More  cats!   –  Video!   –  Tagging!   –  Oh  my!  
  10. 10. API  hooks  as  star)ng  points   •  Tags   •  Loca)ons   •  Users   •  Media   •  Likes   •  Rela)onships  
  11. 11. Development,  ownership  and  privacy   Table  1.  Instagram  Timeline   16  October  2010   Instagram  app  launched  via  Apple’s  App  Store   12  December  2010   1  million  registered  users   3  August  2011   150  million  photos  uploaded   September  2011   10  million  registered  users   3  April  2012   Instagram  releases  Android  version   9  April  2012   Facebook  purchases  Instagram  for  $US1  billion   26  July  2012   80  million  registered  users   16  August  2012   Instagram  Photo  Maps  launched   5  November  2012   Instagram  Profiles  for  the  Web  launched   5  December  2012   Instagram  removes  ability  for  photos  to  appear  as  ‘cards’  on  Twi^er     17  December  2012   Instagram  Alters  Terms  of  Use     18  December  2012   Instagram  reverts  to  previous  Terms  of  Use  acer  public  backlash   26  February  2013   100  million  ac)ve  monthly  users   20  June  2013   Instagram  adds  video  (15-­‐seconds  maximum)   10  July  2013   Instagram  adds  na)ve  web  embedding  for  photos  and  videos   6  September  2013   150  million  users   12  December  2013   Instagram  Direct  messaging  service  added   24  March  2014   200  million  users   26  August  2014   Instagram/Facebook  release  Hyperlapse  app  via  Apple  App  Store   10  November  2014   Instagram  enables  photo  cap)on  edi)ng  acer  pos)ng   10  December  2014   300  million  users,  70  million  photos  &  videos  shared  per  day  
  12. 12.     [2]  Visual  Analy)cs    
  13. 13. Studying  visual  social  media  
  14. 14. Content?   •  Framing   •  Styles   – Selfies  vs.  POV  vs.  …   •  Tropes  and  norms   – #tbt,  #latergram  vs.  ‘in  the  moment’  media   – #nofilter   •  People/animals/things   •  Non-­‐photo  media/composite  produc)ons…  
  15. 15. And  then?   •  Combining  visual  media  with  cap)ons/ comments/interac)ons   •  Quan)ta)ve  studies?  Mixed  methods?   – Colour/filter/etc.   – Geoloca)on  and  visual  presenta)on   •  And  what  else?  
  16. 16.     [3]  Kickstart  a  Visual  Social  Media  Analysis    
  17. 17. Instaport.me   •  Allows  you  to  save  500  last  tagged  items  for  any   given  hashtag  (or  your  own  images)  
  18. 18. Instaport.me  download  …   •  Login,  or  use  cciss15  /  PW:  swinburne  
  19. 19. websta.me/search/    
  20. 20. eg.  h^p://websta.me/search/birth  
  21. 21. gramfeed.com  
  22. 22. h^p://www.gramfeed.com/instagram/map#/-­‐31.9535,115.8570/1000/-­‐  
  23. 23. h^p://www.gramfeed.com/instagram/places/8889237  
  24. 24. Make  a  start  …   •  Choose  a  surfacing  tool  as  a  way  to  get  started  in  exploring  visual   social  media  rela)ng  to  your  research  interests  …   –  Instaport.me  –  download  (up  to)  500  photos/video  from  a  specific   hashtag   –  Websta.me/search  –  explore  hashtags   –  Gramfeed.com  –  explore  loca)on  or  place   –  Login,  or  use  cciss15  /  PW:  swinburne     •  As  you  explore,  consider  the  following  (to  discuss  with  the  group):   –  At  first  glance,  what’s  here,  what’s  good,  what  begs  to  be  thought   about  and  wri^en  about?   –  What  addi)onal  data  is  needed?   –  How  do  the  images/videos  relate  to  the  metadata?  (Can/should   these  be  analysed  independently?)   –  What  tool(s)  beyond  these  basics  would  be  useful  in  expanding   your  explora)on  of  your  area?  
  25. 25. Discussion  …  

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