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Developing a scholarly web presence & using social media for research networking


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Presented at #digikids17, 15 September 2017. Whether your future lies in academia, the business world, or other professions, building and maintaining a scholarly and professional profile online can be an important and strategic part of candidature and an early academic career. Increasingly, if a potential collaborator or employer can’t Google your name and discover details of research expertise, what you’re written and how to contact you, then for many people you don’t exist! This session will give an overview of the tools available for building an online presence (blogs, social networks, bespoke profiles such as, citation presences such as Google Scholar) and examine some of the questions it’s worth asking before you leap online, including: should I set up a blog? Which FREE tools are best for me to establish an online presence? Who owns my writing or pictures if I post them online? Are Facebook or Twitter useful tools for networking with colleagues and scholars? If so, how do you balance Facebook (and other social networks) as a place for sharing personal information versus a place for building a scholarly profile? What exactly is Twitter, what’s a conference ‘backchannel’, and why do more and more academic conferences have an official “hashtag”? 

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Developing a scholarly web presence & using social media for research networking

  1. 1. Curtin University is a trademark of Curtin University of Technology CRICOS Provider Code 00301J Developing a Scholarly Web Presence & Using Social Media for Research Networking 15 September 2017A/Prof Tama Leaver, Internet Studies @tamaleaver
  2. 2. @tamaleaver To begin: Five(ish) Questions For You! 1. Who knows what results turn up when you Google (search) your own name? 2. Where online (if anywhere) do you read or engage with discussions relevant to your research? 3. Who writes their own blog or website? Has a Facebook profile? Twitter account? 4. What do you think would be useful about using social media for research and/or research networking? 5. What problems can you envisage in using social media for research and/or research networking? Image by
  3. 3. @tamaleaver Want these slides now?  Go find me on Twitter, and a link to these slides will be the most recent tweet!  So, that’s either Google “Tama Leaver Twitter”, or just type into your browser.  If you’re a Twitter user already, then you’ll know this means you write my Twitter profile as … @tamaleaver  If you’re on Twitter (or sign up now) you can leave comments & questions there by starting a message with “@tamaleaver”, or using the hashtag #digikids17.
  4. 4. @tamaleaver Outline 1. Why have an Academic Web Presence? • Before you start • Scholarly Context 2. How: tools of the Trade • Blogs and Personal Websites • Facebook • Twitter • Scholarly Networks & Platform Profiles • ORCiD 3. When to Engage? 1. Academic Conferences & Networking 2. Publication & Promotion Image by
  5. 5. @tamaleaver [1] Why have an academic web presence?
  6. 6. @tamaleaver Image courtesy of Paul Watson. Why have a Web Presence? To exist, to share and to discuss … • So people can find you. • So people can find your topic (and then you). • To share and get feedback on your ideas as they develop • To share resources and insights (and have them shared right back!) • To promote your published work and find as wide an audience as possible • To be part of your scholarly area, discussion and community (it’s less lonely with PhD Comics)
  7. 7.
  8. 8. @tamaleaver Source: of-failures-princeton-professor-publishes-resume-of-his-career- lows(30April2016)
  9. 9. @tamaleaver
  10. 10. the-academictwitter-community
  11. 11. ImagecourtesyofPaulWatson. Before you start … • Decide what you want to say or do with your web presence! • How ‘professional’ or personal will your web presence be? • Who are you writing for? • Do you have different tools for different purposes? • How often will you update your web presence? • How often will you check your chosen tools or platforms? (Or how many notifications do you want?)
  12. 12. @tamaleaver Scholarly Context … Lupton, D. (2014). “Feeling Better Connected”: Academics’ Use of Social Media. Canberra: University of Canberra. Retrieved from design/attachments/pdf/n-and-mrc/Feeling-Better-Connected-report-final.pdf
  13. 13. @tamaleaver
  14. 14. @tamaleaver
  15. 15. @tamaleaver Disclaimer!  Different scholarly areas and disciplines flourish in different online spaces.  There are commonalties, discussed today  You should find who is talking online in your area, and which tools they’re using: that’s your people! (Still, you should definitely be using Twitter!)
  16. 16. @tamaleaver [2] How: tools of the trade
  17. 17. @tamaleaver Websites & Blogs: the Practicals ...  What is a blog? (My blog.)  Wordpress:  Tumblr:  Blogger:  The (Old) Academic Blog Portal: index.php?title=Main_Page Image by
  18. 18. @tamaleaver Blogs & personal websites: a few examples…  Jill Walker Rettberg’s ‘Jilltxt’ (Uni of Bergen)  Laura Portwood-Stacer (NYU),  Jason Mittell’s ‘Just TV’ (Middlebury College)  Melissa Gregg’s ‘Home Cooked Theory’ (Intel)  Tim Highfield’s ‘…and then the world’ (QUT)  Sky Croeser (Curtin) Image by
  19. 19. @tamaleaver
  20. 20.
  21. 21. Readings Blogs (and other websites)  RSS (Really Simple Syndication)  Separates the form and content, so updated content can come to you!  RSS Readers (aka Aggregators) eg Feedly
  22. 22. @tamaleaver Social Networks (aka Facebook)  Decide in advance which social networks are just social and which will include academic networking and sharing!  Use privacy settings and groups (not the whole world, all the time!).  Learn about PAGES and GROUPS – many academic groups and conferences have one!
  23. 23. @tamaleaver Social Networks (aka Facebook)  “Context Collapse” (Marwick & boyd, 2011)  Don’t forget if you’ve used social networks for professional interaction, some things are best not shared …
  24. 24. @tamaleaver Twitter? • Micro-blogging? (eg @tamaleaver) • Quick sharing and commentary • Good in combination with other services (Eg Blogs) • Conferences: official twitter profiles, pre- conference discussions and #hastags
  25. 25. @tamaleaver Twitter: Immediate Answers
  26. 26. Twitter: Sharing references, resources, pointers, etc.
  27. 27. @tamaleaver Interface with the media
  28. 28. @tamaleaver
  29. 29. @tamaleaver (But … Adema, Aventurier, Fitzpatrick, Hall & Parry, “Why Are We Not Boycotting”, 2015)
  30. 30.
  31. 31. @tamaleaver (Very similar …) Research Gate
  32. 32. @tamaleaver ResearchGate
  33. 33. @tamaleaver or ResearchGate for you? Source: Bianca Kramer and Jeroen Bosman, Innovations in Scholarly Communication Survey, 2016, (n = 20,670) ures/do-academic-social-networks-share- academics-interests
  34. 34. @tamaleaver ORCiD (eg )
  35. 35. @tamaleaver
  36. 36. @tamaleaver
  37. 37. @tamaleaver it-in-your-online-submission-and-why-you- should/?hootPostID=5580c8cbf64d0cf5bb107e28800bf323
  38. 38. @tamaleaver Scopus (eg )
  39. 39. Google Scholar
  40. 40. Publons (
  41. 41. @tamaleaver & so many other tools …  Social Bookmarking  Eg Delicious  “Professional” Social Networks  Eg LinkedIn  Referencing/citation software profiles & communities: Mendeley, Zotero etc.
  42. 42. @tamaleaver [3] When to engage?
  43. 43. @tamaleaver 1. Academic Conferences & Networking
  44. 44. @tamaleaver Conference hashtags (#ir14)  Conference hashtags = specific way of finding your conference on Twitter.  ‘Backchannel’ during conference (or just ‘channel’).  Often now used before and after to build and maintain community around specific conferences.
  45. 45. @tamaleaver
  46. 46. @tamaleaver
  47. 47. @tamaleaver Slideshare / Content-Specific Sites  – like the YouTube of powerpoint slides  EG 6rw9
  48. 48. @tamaleaver Conferences  Engage via social media before the conference via official hashtags (Twitter) and on dedicated Facebook pages & groups.  During the conference engage in commentary about talks via social media  Share your presentation (eg Slideshare, Prezi, a blog post, etc.)  Afterward: maintain networks established to continue scholarly engagement & networking
  49. 49. @tamaleaver 2. Publication & Promotion
  50. 50. @tamaleaver Publications … (preprint sharing)
  51. 51. @tamaleaver Publication Repositories  Submit pre-prints of publications to OPEN ACCESS institutional repositories.  Quickly indexed by search engines, including Google Scholar.  Makes research visible and findable quickly (often long delays between article acceptance and publication).  eSpace librarians sort out copyright issues.  Curtin’s eSpace:
  52. 52. @tamaleaver eSpace: Profile & Statistics
  53. 53. @tamaleaver Op Eds, etc: The Conversation
  54. 54. @tamaleaver The Conversation: Building Impact …
  55. 55. @tamaleaver The Conversation: Detailed Statistics, Good Reach & Encourages Republication (Creative Commons licenses)
  56. 56. @tamaleaver Blog posts …
  57. 57. Blog posts …
  58. 58. @tamaleaver
  59. 59. @tamaleaver Impact & Altmetrics
  60. 60. @tamaleaver Big Impact!  See boyd, danah, and Kate Crawford. “Critical Questions for Big Data.” Information, Communication & Society 15.5 (2012): 662–679. 80/1369118X.2012.678878
  61. 61. @tamaleaver
  62. 62. @tamaleaver altmetric-data-to-use-an-introduction-for-journal-editors/
  63. 63. @tamaleaver Publications  Share ideas, discuss early findings via social media  Post drafts and pre-prints to build attention and early citations (subject to the copyright terms of your targeted publication; see Sherpa/Romeo)  Share widely upon publication via social media, scholarly networks (Academia, Researchgate, etc) and scholarly profiles (Google Scholar, ORCiD, etc)  Use blog posts, op eds, reports, other sources to promote, mention and diversify your audience, impact and attention.  Build impact measures beyond traditional citations (but also those!) such as those measured by Altmetrics.
  64. 64. @tamaleaver To Reiterate …  Different scholarly areas and disciplines flourish in different online spaces.  There are commonalties, discussed today  You should find who is talking online in your area, and which tools they’re using: that’s your people! (Still, you should definitely be using Twitter!)
  65. 65. @tamaleaver
  66. 66. References / Further Reading  Adema, J., Aventurier, P., Fitzpatrick, K., Hall, G., & Parry, D. (2015). Why Are We Not Boycotting Coventry University. Retrieved from 8th_December_2015  Adema, J., & Hall, G. (Eds.). (2016). Really, We’re Helping To Build This ... Business: The Files. Open Humanities Press. Retrieved from  Barbour, K., & Marshall, D. (2012). The academic online: Constructing persona through the World Wide Web. First Monday, 17(9). Retrieved from  Carrigan, M. (2016). Social Media for Academics. SAGE Publications Ltd.  Haak, L. L., Fenner, M., Paglione, L., Pentz, E., & Ratner, H. (2012). ORCID: a system to uniquely identify researchers. Learned Publishing, 25(4), 259–264.  Kramer, B., & Bosman, J. (2016). Innovations in Scholarly Communication: Changing Research Workflows (Survey). Utrecht University. Retrieved from  Martin-Martin, A., Orduna-Malea, E., Ayllon, J. M., & Lopez-Cozar, E. D. (2016). The counting house: measuring those who count. Presence of Bibliometrics, Scientometrics, Informetrics, Webometrics and Altmetrics in the Google Scholar Citations, ResearcherID, ResearchGate, Mendeley & Twitter. arXiv:1602.02412 [cs]. Retrieved from  Marwick, A. E., & boyd, danah. (2011). I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience. New Media & Society, 13(1), 114 –133.  Niyazov, Y., Vogel, C., Price, R., Lund, B., Judd, D., Akil, A., … Shron, M. (2016). Open Access Meets Discoverability: Citations to Articles Posted to PLOS ONE, 11(2), e0148257.  Priem, J., Taraborelli, D., Groth, P., & Neylon, C. (2010, September 26). Altmetrics: A Manifesto. Retrieved from  Reisz, M. (2015, October 25). Tips for academics on blogging and social media. Retrieved March 3, 2016, from  Sandvig, C. (2016, February 11). How To Get a Social Media Ph.D. Retrieved from social-media-ph-d/  Singh, S. S. (2016). Hashtagging #HigherEd. In N. Rambukkana (Ed.), Hashtag Publics : The Power and Politics of Discursive Networks. (pp. 267–277). New York: Peter Lang. Retrieved from  Tsou, A., Bowman, T. D., Sugimoto, T., Lariviere, V., & Sugimoto, C. R. (2016). Self-presentation in scholarly profiles: Characteristics of images and perceptions of professionalism and attractiveness on academic social networking sites. First Monday, 21(4).
  67. 67. @tamaleaver Questions & Comments? Or find me later … @tamaleaver