5 Videos Social Media Marketers Can Shoot In Under An Hour

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http://www.reelsocialmedia.com - In this presentation, we cover five videos that social media marketers can produce in under an hour. We originally gave this presentation to Social Media Breakfast Austin.

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  • http://www.sxc.hu/profile/MeHere
  • 3814132707_fd6bdbf476_bhttp://www.flickr.com/photos/24258698@N04/
  • http://www.flickr.com/photos/alesk/
  • http://www.flickr.com/photos/xctmx/
  • http://www.flickr.com/photos/greg_scales/
  • http://www.flickr.com/photos/missturner/
  • http://www.hubspot.com/Portals/53/images//dharmesh-shah-hirez-headshot1.jpg
  • http://www.flickr.com/photos/dpstyles/
  • http://www.flickr.com/photos/jorgecorrea/
  • http://www.flickr.com/photos/a_mason/
  • http://www.flipthefunnelnow.com/
  • http://professionalservicesmarketingbook.com/
  • http://www.flickr.com/photos/angela7/
  • http://www.flickr.com/photos/whiteafrican/
  • http://www.flickr.com/photos/wolfgangstaudt/
  • http://www.flickr.com/photos/chantrybee/
  • http://magnet.web.psi.ch/images/Aikido_pic.jpg
  • http://www.flickr.com/photos/mikebaird/
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  • Balance your desire to tell them what to do with your need for them to speak from the heart.It’s like pitching to a four-year-old. KEEP YOUR EYE ON THE BAT.
  • 3) Testimonialsi) Why – get other people to tell your story - ii) opposite of the interviewiii)choose your audienceiv) take charge – tell your subject what to sayv) balance – natural vs cannedvi) “I’m here tomake you look good”vii) we only need to get it right once
  • Keep it simple. There is a reason most technical subjects are learned primarily through books. Few things need video—except for the fact that some people will only learn visually.
  • Don’t be John Assaraf: http://www.youtube.com/watch?v=DWW8G2GxVVEWorkflow4) ScreencastsWhy – search, technical skill, educationCLOSE ALL OTHER PROGRAMS BEFORE BEGINNINGii) lead with your personalityNO SCRIPTiii) keep it shortiii) lay down your baseline audioiv) don’t be afraid of your faceBe concise.Edit.http://www.youtube.com/watch?v=nM4DW2bq7o0&feature=player_embeddedBe Kevin Brake.And by you I mean me.
  • Getting Found WHAT’S YOUR NICHE?OUR NICHE IS MARKETERS THAT WANT TO TELL THEIR STORY WITH WEB VIDEO.(THAT IS STILL A NICHE?!)5) How-tosi) Why – search, solving problemsii) find keywordsONE TECHNIQUE I USE TO HELP LAWYERS CONQUER THE CURSE OF KNOWLEDGE IS TO SAY, WHAT ARE QUESTIONS YOU’VE ANSWERED FOR FRIENDS OVER COCKTAILS WHERE THEY HAVE SAID, “WOW. I DID NOT KNOW THAT. THANK YOU!”REMEMBER: A PERSON DOESN’T HAVE TO INTEND TO APPLY THE TECHNIQUES IN A HOW-TO VIDEO TO WATCH AND ENJOY IT.iii) competitioniv) show things that you see with copyv) hearing is important
  • 5 Videos Social Media Marketers Can Shoot In Under An Hour

    1. 1. 5<br />Five Videos<br />That You Can<br />Shoot In Under<br />An Hour<br />
    2. 2. Book Reviews<br />1.<br />Interviews<br />2.<br />Testimonials<br />3.<br />Screencasts<br />4.<br />How-to’s<br />5.<br />
    3. 3. If all you have is a hammer…<br />
    4. 4. …everything looks like fingers.<br />
    5. 5. So what?<br />
    6. 6. Be bold.<br />Create.<br />Connect.<br />
    7. 7. 53%<br />Forrester Research, “The Easiest Way to a First-Page Ranking on Google”, January 8, 2009 <br />
    8. 8. 45%<br />Techcrunch, “Context is King: How Videos are Found and Shared Online”, January 30, 2010 <br />
    9. 9. 28%<br />ReelSEO.com, “YouTube Search Accounts for Nearly 28% of all Google Searches ”, January 18, 2010 <br />
    10. 10. 6x<br />2x<br />Reel Social Media, “Increase Conversion Rates By 2x-6x With Online Video”, September 2, 2009<br />
    11. 11. What do I say?<br />
    12. 12. Know your audience…<br />
    13. 13.
    14. 14. What do you want them to feel?<br />
    15. 15. What do you want them to do?<br />
    16. 16. Book Reviews<br />
    17. 17. Book reviews are a dialogue <br />between you and the author.<br />
    18. 18. Choose The Right Book<br />
    19. 19. Be genuine<br />
    20. 20. Transcribe<br />
    21. 21. Keep it short<br />
    22. 22. Publishers <br />actively<br />court book <br />reviewers<br />http://www.flipthefunnelnow.com/<br />
    23. 23. Everybody wins.<br />
    24. 24. Don’t be afraid of your face<br />
    25. 25. Interviews<br />
    26. 26. Remove the fourth wall.<br />
    27. 27. Your <br />coworkers<br />are <br />interesting<br />
    28. 28. Blend<br />
    29. 29. Industry<br />
    30. 30. Breaking News<br />
    31. 31. Stay on target<br />
    32. 32. Testimonials <br />
    33. 33. Getting other people to <br />tell your story<br />
    34. 34. This is the opposite of an <br />interview (almost)<br />
    35. 35. Take charge<br />
    36. 36. Balance<br />
    37. 37. I am here<br />to make<br /> you <br />look good.<br />
    38. 38.
    39. 39. “We only need to get it right once”<br />
    40. 40. Screencasts<br />
    41. 41. Educate<br />
    42. 42. Workflow<br />
    43. 43. It’s about you.<br />
    44. 44. How-To Videos<br />
    45. 45. Be <br />Kevin <br />Brake<br />
    46. 46. Getting Found<br />
    47. 47. Solving Problems<br />
    48. 48. Research<br />
    49. 49. Show things that copy can’t show<br />
    50. 50. Hearing<br />
    51. 51. Be bold.<br />Create.<br />Connect.<br />

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