Significant new data has just been released, which is quite telling and provides fresh insight and understanding into what, where, why, and to whom membership marketing should be focused. What changes have occurred recently in how associations are attracting, engaging, and retaining members? What challenges are associations identifying in their quest for membership growth? By understanding these challenges, associations can identify, understand, and develop strategies to implement for the association’s future growth.
Presentation Key Takeaways
Identify 3 strategies for engaging non-members to foster interest in an association
Learn 4 membership calculations
Create 2 strategies to increase awareness of your association
Linda Chreno is an expert at helping associations identify and recognize their “pain points,” especially when it comes to member identification, acquisition, engagement, and retention ─ and then offering proven solutions to remedy their unique challenges. She assists associations in discovering sources of non-dues revenue and encourages the use of market research to evaluate what is really happening within the association, among its members and its potential members.
An experienced association staff executive, Linda has served as Executive Director for the Florida Section ASCE, the Florida Economic Development Council, the Florida Society of Association Executives, Florida YPO, and the National Association of Neonatal Nurses, as well as other membership and marketing association positions. She is a frequent speaker on membership, SEO, social media, website evaluation, and board leadership for local and national organizations.
Linda is an active ASAE volunteer including terms on the Marketing Council, the CRP Council, the Executive Management Section Council, and the Small Staff Committee. As an active member of Rotary, AAUW, ABWA, ASTD, SHRM, CalSAE, and various other civic and professional organizations, Linda has an excellent grasp of all facets of association management.
Linda earned her B.S. in Business Administration from Indiana State University – School of Business, her Certified Association Executive (CAE) designation from ASAE, and her IOM from the U.S. Chamber of Commerce.