2012 TSAE Education Day & Trade Show - Session 2 - Marketing Track - Mark Raciappa - Five Questions to Ask Before You Market

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Sooner or later, most businesses and organizations realize they need to market and promote themselves. Unfortunately, 80% of marketing doesn’t work. This is largely the result of “charging” into the process without proper understanding, planning, or execution. The usual outcome is wasted marketing funds, squandered time, and missed opportunities. Learn what questions you need to ask (and answer!) and, most importantly, in what order. Increase the chances of favorable results and measurable return on investment for the expenditure of your marketing dollars and time. Learn how to analyze your next campaign, in advance, so you can make an informed decision about whether to proceed as planned or make changes. If changes are needed, learn which ones to make and why.

Presentation Key Takeaways

Learn How & Why of Marketing
Understand how to track results
Analyze Your Next Campaign, beforehand, to see if it makes sense.
Speaker Bio

Mark has over 30 years of business management experience. He owned and operated his own retail business which he sold in 2005, realizing a 533% return on invested capital. He is a Licensed Business Coach with expertise in organizational leadership and management, merchandising and marketing, team development, and customer service. Over the past 6 years, he has worked with almost 150 clients, dispersed over 74 different industries.

Published in: Business
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2012 TSAE Education Day & Trade Show - Session 2 - Marketing Track - Mark Raciappa - Five Questions to Ask Before You Market

  1. 1. 5 Questions to Ask Yourself Before You Market
  2. 2. Marketing Is ...
  3. 3. Marketing is not just advertising ...
  4. 4. Profitable Marketing ...
  5. 5. Only when you ...
  6. 6. Would you like an Unlimited Marketing Budget ... ?
  7. 7. The Rule of 10 by 10 ...
  8. 8. Building a Marketing Campaign ...Make a list of your target marketsegments, niche’s or groups ...
  9. 9. Your Ideal Customer ...
  10. 10. Building a Marketing Campaign ...Where will you findthem in the highest concentration ... ?
  11. 11. Building a Marketing Campaign ...What is your offer going to be, andwhat do they want to buy ... ?
  12. 12. Building a Marketing Campaign ...Why do they want to buy it … ? What are the BENEFITS … ?
  13. 13. Building a Marketing Campaign ... How will youcommunicate your offer to them ... ?
  14. 14. 3 Most Important Parts of any Marketing Campaign ...
  15. 15. To finish up ...

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