The software industry is one of the most innovative in the world with household names like IBM and Oracle changing the way that people do business and pushing the boundaries of technology. But what can we learn from these titans of tech and their social media behaviour? In our new report, we looked at the social media statistics of software giants and identified best practices everyone can learn from. In Part 1, we used social media analytics to focus on the most used social network – Twitter. Through careful analysis of over 1.4 million posts from 20 industry leaders like SAP, Cisco and VMware we found that: - VMware are the most proactive producing around 15 tweets per day - IBM’s follower growth is three times higher than their competitors - The most used hashtags are #cloud, #BigData and #IoT - Posting photos of people and leveraging live events drives audience engagement

1. October, 2015
Software Stars on Social
Part 1: The Top 20 Software Brands on Twitter

2. Introduction – Understanding Social For Software

3. Key Findings
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4. Software Industry On Social – Learning From The Leaders
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6. General Stats: Frequent Tweeters Posting Pictures
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7. Tweeting For Gold: Vmware Is The Most Proactive On Twitter
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8. Growth Spurt: HP - Most Followers, IBM - Best Follower Growth
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9. Quality Over Quantity: IBM Lead On Audience Engagement
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10. Up In The #Cloud: The Most Used Software Hashtags
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11. What Works: Post Photos of People
People like people!

12. What Works: Live Events
Building the buzz

13. What Works: Variety
Keep it interesting

14. What Doesn’t Work: Don’t Get Too Technical
Keep it simple

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17. Conclusion

18. Photo Credits
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19. Get in touch
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