#SMF10 - Social Media Forum 15/12/2010

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Presentation for Social Media Forum on ... Social Media! The working was "Something Something Social Media: Tackling Social Media the right way: Strategy, Policy & Scenarios" but that was too long and boring so we changed it to: "How to be successful at social media".
Enjoy!

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#SMF10 - Social Media Forum 15/12/2010

  1. 1. Conversation startersSocial Media Forum 2010 #SMF10
  2. 2. Hello, I’m Sofie©www.clopin.be
  3. 3. Something Something N G Social Media R I the right way: B OTackling Social Media Strategy, Policy & Scenarios 15/12/2010 #SMF10
  4. 4. How to be successful at social media
  5. 5. Social media? #SMF10
  6. 6. Social media are theonline tools and platformspeople use to share theiropinions, insights andexperiences with eachother. Source: www.jungleminds.nl #SMF10
  7. 7. From one-way WebsiteUser User #SMF10
  8. 8. To two-way WebsiteUser User #SMF10
  9. 9. © www.lamazone.be
  10. 10. To a roundabout WebsiteUser User #SMF10
  11. 11. Whysosuccessful?
  12. 12. Why so successful? Easy to use Snowball effect Make your own Farmville Need for speed We are social Like-minded Sharing is caring #SMF10
  13. 13. How to be successful at social media #SMF10
  14. 14. What do you need Social Media Strategy Social Media Policy Social Media Scenarios #SMF10
  15. 15. What do you need Social Media Strategy Social Media Policy Social Media Scenarios #SMF10
  16. 16. Social media strategy Who, What, Why, Where & How Set goals Sales? Brand awareness? Traffic on your website? Influential ambassadors? Market research? #SMF10
  17. 17. What do you need Social Media Strategy Social Media Policy Social Media Scenarios #SMF10
  18. 18. Social Media Policy What? Why? Who? #SMF10
  19. 19. Guidelines Ethical code Personal? Corporate?© eye2eye What can and cannot be said?
  20. 20. Social Media Policy What? Why? Who? #SMF10
  21. 21. People talk behind your back Positive Negative Not (enough) © www.lamazone.be
  22. 22. Why? Uniformity Responsabilities Ambassadors Communication policy #SMF10
  23. 23. Social Media Policy What? Why? Who? #SMF10
  24. 24. PR Communication Marketing Customer Care Internal communication HR IT© www.lamazone.be
  25. 25. You decide(but please... not IT) #SMF10
  26. 26. Mandate Everyone is involved Responsabilities© www.lamazone.be
  27. 27. What do you need Social Media Strategy Social Media Policy Social Media Scenarios #SMF10
  28. 28. Social Media Scenario Detect Evaluate React© milos milosevic
  29. 29. Detect Tools Patterns© Pasukaru76
  30. 30. Evaluate Tone Type By whom© clevercupcakes
  31. 31. React Or not Where How When© james jordan
  32. 32. #SMF10
  33. 33. #SMF10
  34. 34. #SMF10
  35. 35. #SMF10
  36. 36. #SMF10
  37. 37. #SMF10
  38. 38. #SMF10
  39. 39. #SMF10
  40. 40. Conclusion #SMF10
  41. 41. In conclusion Be prepared Clear goals Invest: time, people, means Be willing to learn Rinse and repeat #SMF10
  42. 42. Questions?
  43. 43. W: www.talkingheads.be E: info@talkingheads.be T: @talking_heads T: +32 9 269 52 45 Bart De Waele Bart DebunneE: bartdewaele@talkingheads.be E: bartdebunne@talkingheads.be T: +32 495 51 36 36 T: +32 486 76 70 26 Sofie Verhalle Joke De NulE: sofieverhalle@talkingheads.be E: jokedenul@talkingheads.be T: +32 478 20 84 11 T: +32 486 41 84 30

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