Social Retail in Belgium

1,038 views

Published on

Talking Heads onderzocht aan de hand van de webtool Engagor hoe de Belgische retailsector gebruik maakt van de opportuniteiten die sociale media te bieden hebben. We analyseerden hiervoor de socialemedia-activiteiten van telkens vijf retailers in vijf verschillende segmenten en we doken ook dieper in de strategische keuzes van deze merken met enkele diepte-interviews.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Social Retail in Belgium

  1. 1. SOCIAL RETAILING What did you expect?
  2. 2. HI, I’M SOFIE
  3. 3. WE RESEARCHED RETAIL ON SOCIAL MEDIA
  4. 4. 25
  5. 5. 5
  6. 6. 5
  7. 7. 7
  8. 8. 200
  9. 9. POWER TO THE PLATFORMS!
  10. 10. 5,5
  11. 11. 24/25
  12. 12. 37.700
  13. 13. APPLAUDING ENGAGEMENTS
  14. 14. 21
  15. 15. 4
  16. 16. WHAT’S THE STORY?
  17. 17. CONTENT DIVISION ACCORDING TO CONSUMER INVOLVEMENT THEORY Emotional High involvement MODE DROGMETICA ENTERTAINMENT ELEKTRONICA Low involvement Rational FOOD
  18. 18. Rely on facts and testimonials... Content is king Content-rich media to pull the reader in. Find ways to break old habits, such as coupons and offers Highlight the gratification, stress visuals, and keep copy short. CONTENT DIVISION ACCORDING TO CONSUMER INVOLVEMENT THEORY Emotional High involvement Low involvement Rational
  19. 19. SUPPORTING YOUR CLIENT
  20. 20. 16
  21. 21. 79%
  22. 22. 3 TIPS TO BE KICK-ASS ON SOCIAL MEDIA
  23. 23. 1
  24. 24. 2
  25. 25. 3
  26. 26. TOO MANY NUMBERS? 79% 16 4 21 37.70 96%74%
  27. 27. 79% 16 4 21 37.70 96%74% THERE’S A DOCUMENT FOR THAT
  28. 28. twitter.com/lamazone sofie.verhalle@talkingheads.be www.talkingheads.be

×