Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Digital Readiness of the DMO - ECM Turin 2015

600 views

Published on

The world is changing at a rapid pace thanks to digital, technological and social media developments. How does a destination marketing organization keep up with this (r)evolution? Find out in this inspirational yet pragmatic presentation! Questions? Don't hesitate to reach out to us.

Published in: Business
  • Be the first to comment

  • Be the first to like this

The Digital Readiness of the DMO - ECM Turin 2015

  1. 1. THE DIGITAL READINESS OF THE DMO European Cities Marketing #ECMTurin2015 - 5th June 2015
  2. 2. HI! sofie@talkingheads.be +32 478 208 411
 www.talkingheads.be
 twitter.com/lamazone linkedin.com/in/sofieverhalle
 facebook.com/lamazone Managing Partner at Talking Heads I’m Sofie Verhalle aka Lamazone
  3. 3. Clients we’ve made happy
  4. 4. Why should you be digitally ready? For what?
  5. 5. H OW D I D W E G E T H E R E ?
  6. 6. Social media are the online tools and platforms people use to share their experiences, insights and opinions with eachother.
  7. 7. From broadcasting to networking
  8. 8. From one way communication…
  9. 9. … to a communication roundabout
  10. 10. Social as a starting point Corp Com Int Com HR IT … Social Media Pur chase Admin- istration Ext Com
  11. 11. Social Media social media core team …Corp Com Int Com HR IT Pur chase Admin- istration Ext Com
  12. 12. …Corp Com Int Com HR IT Pur chase Admin- istration Ext Com social business & social government Social Media
  13. 13. I N T E R N conversation, collaboration & co-creation E X T E R NI N & E X
  14. 14. Updated company vision Thriving culture of innovation Improved customer journey Greater competitive advantage Increased internal collaboration More empowered workforce Improved efficiency Deeper data analysis Increased customer conversion and loyalty Key benefits of #socbiz Credit: Brian Solis - Digital Transformation - Altimeter
  15. 15. TRENDS?
  16. 16. Organization society POlitical/economical technology individually responsibility Sustainability global Local big &small data Cloud computing social mobile transparency collaboration Civilparticipation Sharing,Peerto peer flexibility connectivity senseofpurpose authenticity
  17. 17. 1 openness
  18. 18. Sharing by push or frictionless
  19. 19. Always ON Always connected Always personal Principles
  20. 20. 24/7 communication? Active on all channels? 1 on 1 contact? Impact? as well internally as externally
  21. 21. 2 closed
  22. 22. the right to be anonymous selective unavailable disconnected *not “anonymous”
  23. 23. anonymous networks
  24. 24. one to one - one to many
  25. 25. one to one - one to many
  26. 26. Lack of trust Room for absence Anonymous Principles
  27. 27. Gaining trust Choose your moment to connect Identification? impact as well internally as externally
  28. 28. 3 togetherness
  29. 29. learning together
  30. 30. working together
  31. 31. Social business … Social Media Corp Com Int Com HR IT …Purchase Admin- istration Ext Com
  32. 32. organisation hierarchy collaboration
  33. 33. I N T E R N conversation, collaboration & co-creation E X T E R NI N & E X
  34. 34. social media internally
  35. 35. Conversation Collaboration Co-creation Principles
  36. 36. Listening, conversing Facilitating Reaching out impact as well internally as externally
  37. 37. Overall key principles Transparency Openness Equality as well internally as externally Instant change Collaboration
  38. 38. Bron afbeelding: Kenny Louie H O W D I G I TA L LY M AT U R E A R E YO U ? H O W # C O N V I S YO U R # O R G ?
  39. 39. listen think do ✓ Devise a lean strategy ✓ Set goals ✓ Set up easy processes ✓ People-based ✓ Agile ✓ Find you superheroes within your organization, and find their strengths ✓ Monitor your external ambassadors ✓ Find patterns and connections ✓ Index the tools ✓ Index the needs ✓ Give responsibility ✓ Give tools ✓ Work with pilots ✓ Throw away what doesn’t work ✓ Repeat what works ✓ Evaluate quickly
  40. 40. openvertrouwen collaboratie 1 2 3 G O G O G O !
  41. 41. twitter.com/lamazone
 sofie@talkingheads.be +32 478 208 411
 www.talkingheads.be
 linkedin.com/in/sofieverhalle
 facebook.com/lamazone feel free to connect
  42. 42. ✓ OUR BLOG FOR ALL THINGS SOCIAL ✓ TWITTER FOR FAST SOCIAL MEDIA SNIPPETS ✓ SLIDESHARE TO BE SMARTER WITH SOCIAL MEDIA ✓ FACEBOOK FOR A SNEAK PEEK BEHIND THE SCENES ✓ LINKEDIN TO CONNECT PROFESSIONALLY ✓ SPEAK DUTCH? SCHRIJF JE IN OP ONZE NIEUWSBRIEF! Stay connected to Talking Heads?

×